The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Bump
Agency: Saatchi & Saatchi / Singapore
Client: Toyota Motor Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Long Copy Ad
Agency: Scholz & Friends / Berlin
Client: Messerfabrik Victorinox Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stamps
Agency: Tandem DDB / Madrid
Client: V.A.E.S.A./Volkswagen Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: TBWA\Paris / Boulogne-Billancourt
Client: BIC Razors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Best New Artist
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Hall of Fame
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stressful Day
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Window
Agency: Young & Rubicam / Madrid
Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blackboard
Agency: Young & Rubicam / Madrid
Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Souvenir
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
If Found
Agency: Young & Rubicam / Chicago
Client: Susan Fitch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Dog Soup
Agency: Saatchi & Saatchi / Singapore
Client: International Aid for Korean Animals & Korea Animal Protection Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: DFT Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation
Agency: FCB / Johannesburg
Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness
Agency: M&C Saatchi / Sydney
Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy
Agency: Saatchi & Saatchi / Johannesburg
Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators
Agency: Fallon / New York
Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Outdoor / Outdoor: Campaign
Cornering
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Germs
Agency: BMP DDB / London
Client: Food Standards Agency Category: Trade / Trade Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
School Photo
Agency: Colenso BBDO / Auckland
Client: Julian Wolkenstein Photography Category: Trade / Trade Color Full Page or Spread: Single
Frustrations
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Play
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Gun/Peace Sign
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Sources
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
The Camouflage Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Rebirth
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Supermarket
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Toyota Motor Asia Pacific
Title:
Bump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03187A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Messerfabrik Victorinox
Title:
The Long Copy Ad
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03188A
Award:
2003 Advertising Merit Award
Agency:
Tandem DDB / Madrid
Client:
V.A.E.S.A./Volkswagen Golf
Title:
Stamps
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03189A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
BIC Razors
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03190A
Award:
2003 Advertising Merit Award
Agency:
vitrorobertson / San Diego
Client:
Taylor Guitars
Title:
Best New Artist
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03191A
Award:
2003 Advertising Merit Award
Agency:
vitrorobertson / San Diego
Client:
Taylor Guitars
Title:
Hall of Fame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03192A
Award:
2003 Advertising Merit Award
Agency:
vitrorobertson / San Diego
Client:
Taylor Guitars
Title:
Stressful Day
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03193A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03194A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Madrid
Client:
Land Rover
Title:
Window
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03195A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Madrid
Client:
Land Rover
Title:
Blackboard
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03196A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
Souvenir
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03197A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Susan Fitch
Title:
If Found
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03198A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03463A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
International Aid for Korean Animals & Korea Animal Protection Society
Title:
Dog Soup
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03186A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DFT
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03327A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03328A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03329A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Free Fact
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03330A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03331A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03332A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03333A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03334A
Award:
2003 Advertising Merit Award
Agency:
FCB / Johannesburg
Client:
SA Scouts Association
Title:
Playstation
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03335A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Qantas
Title:
Breast Cancer Awareness
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03336A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Library Foundation
Title:
Jacques Lowe Tribute
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03337A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03338A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Adopt-a-Minefield
Title:
Boot of Italy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03339A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03340A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03243A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03244A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Mouse, Exit Sign, Interior Decorators
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03246A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03247A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cornering
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03230A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03231A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Food Standards Agency
Title:
Germs
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03261A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03262A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03263A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Julian Wolkenstein Photography
Title:
School Photo
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03264A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Frustrations
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03265A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Play
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03266A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03267A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Gun/Peace Sign
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03268A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03269A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Camouflage Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03270A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03271A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Rebirth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03272A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Supermarket
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03273A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03274A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A