The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Credits
Agency: Concept Farm, The / New York
Client: Latino Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Need a Post Facility
Agency: Fagan Reggio del Bravo / Rome
Client: Face, The Category: Non-Broadcast / Non-Broadcast: Cinema
Porno
Agency: la comunidad / Miami Beach
Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
Waterfowl, Little Boy, Eyeball, Moonwalk
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Nurse, She-Devil, Crucifix
Agency: Acme Advertising / San Francisco
Client: High Speed Productions Category: Trade / Trade Color Full Page or Spread: Campaign
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade Color Full Page or Spread: Campaign
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Trade / Trade Color Full Page or Spread: Campaign
Coke, Altoids, Budweiser
Agency: Carmichael Lynch / Minneapolis
Client: American Advertising Federation Category: Trade / Trade Color Full Page or Spread: Campaign
Airport Security, Osbournes, Nuclear Reactor/Plane
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Sources, Gun/Peace, Bono
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Response Time, Fall, Unconscious
Agency: Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client: Green Bull Category: Trade / Trade Color Full Page or Spread: Campaign
UBA, Time Machine, Pixie Dust
Agency: Ogilvy & Mather / New York
Client: IBM Category: Trade / Trade Color Full Page or Spread: Campaign
Alex, Bob, Tracy
Agency: One And All / Minneapolis
Client: Craig Perman Photography Category: Trade / Trade Color Full Page or Spread: Campaign
Bible, Toe Tag, Divorce Certificate
Agency: Palmer Jarvis DDB / Vancouver
Client: OMD Canada Category: Trade / Trade Color Full Page or Spread: Campaign
Post Its, Glasses, Bookmarkers
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral Posters: Campaign
Lie Detector Test, Enquiry, Interrogation
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Collateral Advertising / Collateral Posters: Campaign
Kilimanjaro, Warrior, Lightning
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: AFGEM Category: Collateral Advertising / Collateral Posters: Campaign
Government, Sign Here, Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Campaign
Wedding, Kidneys, Armstrong
Agency: onemanbrand.com / Singapore
Client: Dubliner Irish Pub, The Category: Collateral Advertising / Collateral Posters: Campaign
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian
Agency: King James Advertising / Cape Town
Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
GPS, Sirens, Smile
Agency: Palmer Jarvis DDB / Vancouver
Client: Insurance Corporation of British Columbia Category: Consumer Radio / Consumer Radio: Campaign
Happy Days, Mary Tyler Moore, Brady Bunch
Agency: Rethink / Vancouver
Client: TV Land Category: Consumer Radio / Consumer Radio: Campaign
Mr. Fancy Coffee Shop Coffee Pourer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Giant Inflatable Pink Gorilla Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Dinner Date
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Mall
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Nope
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Anthrax
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Single
Scream
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Consumer Radio: Single
Breathe easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Consumer Radio / Consumer Radio: Single
Pets
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Litter
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
If
Agency: Leo Burnett / Prague
Client: The Foundation for the Transplantation of Bone Marrow Category: Integrated Branding Campaign / Integrated Branding
IBM Bagatronics
Agency: Ogilvy & Mather / New York
Client: IBM Category: Integrated Branding Campaign / Integrated Branding
Playland Integrated Branding
Agency: Rethink / Vancouver
Client: Playland Category: Integrated Branding Campaign / Integrated Branding
My Mom's Going To Kill Me
Agency: BBDO / Atlanta
Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Advertising Merit Award
Agency:
Concept Farm, The / New York
Client:
Latino Film Festival
Title:
Credits
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03464A
Award:
2003 Advertising Merit Award
Agency:
Fagan Reggio del Bravo / Rome
Client:
Face, The
Title:
Need a Post Facility
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03465A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03466A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Waterfowl, Little Boy, Eyeball, Moonwalk
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03211A
Award:
2003 Advertising Merit Award
Agency:
Acme Advertising / San Francisco
Client:
High Speed Productions
Title:
Nurse, She-Devil, Crucifix
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03276A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03277A
Award:
2003 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03278A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Advertising Federation
Title:
Coke, Altoids, Budweiser
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03279A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security, Osbournes, Nuclear Reactor/Plane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03280A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources, Gun/Peace, Bono
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03281A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client:
Green Bull
Title:
Response Time, Fall, Unconscious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03282A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
UBA, Time Machine, Pixie Dust
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03283A
Award:
2003 Advertising Merit Award
Agency:
One And All / Minneapolis
Client:
Craig Perman Photography
Title:
Alex, Bob, Tracy
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03284A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
OMD Canada
Title:
Bible, Toe Tag, Divorce Certificate
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03285A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Post Its, Glasses, Bookmarkers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03322A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Lie Detector Test, Enquiry, Interrogation
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03323A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
AFGEM
Title:
Kilimanjaro, Warrior, Lightning
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03324A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Government, Sign Here, Filing Status
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03325A
Award:
2003 Advertising Merit Award
Agency:
onemanbrand.com / Singapore
Client:
Dubliner Irish Pub, The
Title:
Wedding, Kidneys, Armstrong
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03326A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03026R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03027R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Movies, Walk the Dog, Camping
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03028R
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Brad, Charles, Double Double
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03029R
Award:
2003 Advertising Merit Award
Agency:
King James Advertising / Cape Town
Client:
Cape Argus Newspaper
Title:
Masticator, Condiment, Thespian
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03030R
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
ABC Radio
Title:
Anthrax, Gaza Strip, Hunger Strike
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03031R
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Insurance Corporation of British Columbia
Title:
GPS, Sirens, Smile
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03032R
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
TV Land
Title:
Happy Days, Mary Tyler Moore, Brady Bunch
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03033R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Fancy Coffee Shop Coffee Pourer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03015R
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Giant Inflatable Pink Gorilla Maker
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03016R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Camping
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03017R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Dinner Date
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03018R
Award:
2003 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Mall
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03019R
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Rich Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03020R
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Nope
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03021R
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
ABC Radio
Title:
Anthrax
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03022R
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Scream
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03023R
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW VALVETRONIC
Title:
Breathe easy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03024R
Award:
2003 Advertising Merit Award
Agency:
Richards Group, The / Dallas
Client:
Motel 6
Title:
Pets
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03025R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03016G
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Litter
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03017G
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03018G
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Prague
Client:
The Foundation for the Transplantation of Bone Marrow
Title:
If
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03019G
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
IBM Bagatronics
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03020G
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Playland Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03021G
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Save the Children
Title:
My Mom's Going To Kill Me
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03347A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Crime Reports
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03348A