The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Movie
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao
Agency: Golo Publicidade / Maputo
Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech
Agency: Goodby Silverstein & Partners / San Francisco
Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns
Agency: Young & Rubicam / Miami
Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Fridge
Agency: Ambience D'Arcy / Mumbai
Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue
Agency: Dentsu / Tokyo
Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows
Agency: Fallon / New York
Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Sales & Repair
Agency: McCann-Erickson / Hoeilaart
Client: Opel Berckmans Category: Newspaper / Newspaper Over 600 Lines: Single
Wrestlers
Agency: Mother / London
Client: Observer Sport Monthly Category: Newspaper / Newspaper Over 600 Lines: Single
Breathe Easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Newspaper / Newspaper Over 600 Lines: Single
Labor Day
Agency: TBWA\Santiago Mangada Puno / Makati
Client: adidas Philippines Category: Newspaper / Newspaper Over 600 Lines: Single
SWF, Eclectic Style, Food, Holiday
Agency: MATCH / Atlanta
Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People
Agency: Taxi / Toronto
Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine
Agency: TBWA\Chiat\Day / Toronto
Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
When Kids Attack
Agency: Lowe / London
Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office
Agency: Clemmow Hornby Inge / London
Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Cards
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Out of Towner
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Movie
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03349A
Award:
2003 Advertising Merit Award
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Pyramid
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03350A
Award:
2003 Advertising Merit Award
Agency:
Golo Publicidade / Maputo
Client:
Red Cross Mozambique
Title:
Joao
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03351A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The ALS Association
Title:
Lou Gehrig's Speech
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03352A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Contergan
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03353A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Doctors Against Animal Testing
Title:
Benoxaprofen
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03354A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03355A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Smart Bombs
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03356A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
American Police Museum
Title:
Toy Guns
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03357A
Award:
2003 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03456A
Award:
2003 Advertising Merit Award
Agency:
Whybin TBWA/Melbourne / South Melbourne
Client:
Melbourne International Comedy Festival
Title:
Prague, Ontario, Minnesota
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03457A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03458A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Doctor, What Season, Politics, D.C. United, Yogi Berra
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03253A
Award:
2003 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Sil Red Chilli Sauce
Title:
Fridge
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03098A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Atlanta Pro Percussion
Title:
Drum
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03099A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03100A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03101A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Fishnets
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03102A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03103A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Put Away the Middle Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03104A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Football Association
Title:
Paint the Stadium Blue
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03105A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Windows
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03106A
Award:
2003 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Features
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03107A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03108A
Award:
2003 Advertising Merit Award
Agency:
Leagas Delaney / Hamburg
Client:
Gruner + Jahr AG & Co./Stern
Title:
Edna
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03109A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03110A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Luke Sullivan
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03111A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
Nobody Reads Long Copy Anymore
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03112A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / Hoeilaart
Client:
Opel Berckmans
Title:
Sales & Repair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03113A
Award:
2003 Advertising Merit Award
Agency:
Mother / London
Client:
Observer Sport Monthly
Title:
Wrestlers
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03114A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW VALVETRONIC
Title:
Breathe Easy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03115A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
adidas Philippines
Title:
Labor Day
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03116A
Award:
2003 Advertising Merit Award
Agency:
MATCH / Atlanta
Client:
Commune Restaurant
Title:
SWF, Eclectic Style, Food, Holiday
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03135A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall, Washing Machine, Other Item
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03136A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
MINI Canada
Title:
Sucks, Racy, People
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03137A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
Infiniti
Title:
Speed Cop, Speed Bump, Speed Fine
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03138A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Hearing Things, Southpaw, Stuck
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03139A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03140A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestlé UK
Title:
When Kids Attack
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03097A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Hurry
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03407A
Award:
2003 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Typhoo
Title:
Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03408A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Hail
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03409A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Wind
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03410A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03411A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Living Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03412A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03413A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Dinner's Ready
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03414A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03415A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Cards
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03416A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Out of Towner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03417A