The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ear1, Ear2, Ear3
Agency: Dentsu West / MATSUYAMA
Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Casa do Vaticano Magazine
Agency: DPZ / São Paulo
Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue
Harley-Davidson Lore :1903-1965
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Waiting for Christmas
Agency: Weigertpirouzwolf / Hamburg
Client: Endless Pain Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Colour Book
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
Fractal Lookbook
Agency: Duffy / Minneapolis
Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
It's A Wonderful World
Agency: Hakuhodo Inc. / Tokyo
Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Annual Report
Agency: Sagmeister Inc. / New York
Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
To Be Chosen Campaign
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Peter Pan
Agency: Zapping / Madrid
Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Ingegerd Råman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Carrot
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Arena Homme Plus
Agency: Lloyd (+ co) / New York
Client: Emap Elan East Category: Publication Design / Trade Magazine Full Issue
Brochure
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion
Agency: Scholz & Friends / Berlin
Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Aneel Annual Report
Agency: Young & Rubicam Brazil / São Paulo
Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Kerhonkson
Agency: Think Tank 3 / New York
Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
SOON
Agency: Getty Images / London
Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
Miz no eau
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Category: Package Design / Commercial Product Packaging
JvM Quotations Book
Agency: Jung von Matt / Hamburg
Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
Hanafuda
Agency: Hakuhodo Inc. / Tokyo
Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage
Agency: Sawyer Riley Compton / Atlanta
Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Split Ends
Agency: onemanbrand.com / Singapore
Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Collector Plates
Agency: Taxi / Toronto
Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
TAXI by Getty Images
Agency: Getty Images / London
Client: Getty Images Category: Publication Design / Trade Magazine Full Issue
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Heimlich, Piggy Bank, Soccer
Agency: Schupp Company / St. Louis
Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Award:
2003 Design Gold Pencil
Agency:
Dentsu West / MATSUYAMA
Client:
FM Interwave
Title:
Ear1, Ear2, Ear3
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03023D
Award:
2003 Design Gold Pencil
Agency:
DPZ / São Paulo
Client:
Graficos Burti
Title:
Casa do Vaticano Magazine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03035D
Award:
2003 Design Gold Pencil
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson Lore :1903-1965
Category:
Publication Design / Book Jacket Design
Annual ID:
03032D
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Package Design / Commercial Product Packaging
Annual ID:
03017D
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03004D
Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D
Award:
2003 Design Gold Pencil
Agency:
Weigertpirouzwolf / Hamburg
Client:
Endless Pain Studio
Title:
Waiting for Christmas
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03020D
Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
Colour Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03039D
Award:
2003 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
Fractal, LLC
Title:
Fractal Lookbook
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03036D
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03052D
Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03050D
Award:
2003 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Oorong-Sha
Title:
It's A Wonderful World
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03027D
Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Street Activity for Human Rights
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03028D
Award:
2003 Design Gold Pencil
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
ID's
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
03046D
Award:
2003 Design Gold Pencil
Agency:
Sagmeister Inc. / New York
Client:
Zumtobel
Title:
Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03001D
Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Veronique Delachaux
Title:
Fashion for Pregnant Women
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03008D
Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Apartheid Museum
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03009D
Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Sonke Printing House
Title:
Sonke Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03010D
Award:
2003 Design Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
To Be Chosen Campaign
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03024D
Award:
2003 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03025D
Award:
2003 Design Silver Pencil
Agency:
Mother / London
Client:
D&AD
Title:
D&AD Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
03033D
Award:
2003 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Polar Music Prize
Title:
Polar Music Prize 2002
Category:
Package Design / Commercial Product Packaging
Annual ID:
03018D
Award:
2003 Design Silver Pencil
Agency:
Zapping / Madrid
Client:
Buenavista Disney
Title:
Peter Pan
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03005D
Award:
2003 Design Silver Pencil
Agency:
Arnell Group / New York
Client:
Gateway
Title:
Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03015D
Award:
2003 Design Silver Pencil
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Excalibur Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03016D
Award:
2003 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Ingegerd Råman
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03047D
Award:
2003 Design Silver Pencil
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Carrot
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03021D
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03040D
Award:
2003 Design Silver Pencil
Agency:
Lloyd (+ co) / New York
Client:
Emap Elan East
Title:
Arena Homme Plus
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03037D
Award:
2003 Design Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03053D
Award:
2003 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Desire
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03044D
Award:
2003 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf, Packing Materials, Splayed Book
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03042D
Award:
2003 Design Silver Pencil
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03051D
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03029D
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Tenderloin
Title:
The Wig Promotion
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03030D
Award:
2003 Design Silver Pencil
Agency:
Young & Rubicam Brazil / São Paulo
Client:
Aneel
Title:
Aneel Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03002D
Award:
2003 Design Silver Pencil
Agency:
Think Tank 3 / New York
Client:
Barra + Trumbore
Title:
Kerhonkson
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
03026D
Award:
2003 Design Silver Pencil
Agency:
neighbor / Singapore
Client:
neighbor
Title:
Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03011D
Award:
2003 Design Bronze Pencil
Agency:
Getty Images / London
Client:
Laurence King Publishing
Title:
SOON
Category:
Publication Design / Book Jacket Design
Annual ID:
03034D
Award:
2003 Design Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Asabiraki
Title:
Miz no eau
Category:
Package Design / Commercial Product Packaging
Annual ID:
03019D
Award:
2003 Design Bronze Pencil
Agency:
Jung von Matt / Hamburg
Client:
Jung von Matt
Title:
JvM Quotations Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03006D
Award:
2003 Design Bronze Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03007D
Award:
2003 Design Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Five Foxes
Title:
Hanafuda
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03048D
Award:
2003 Design Bronze Pencil
Agency:
Sawyer Riley Compton / Atlanta
Client:
Beyond Racism
Title:
Bandage
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03049D
Award:
2003 Design Bronze Pencil
Agency:
onemanbrand.com / Singapore
Client:
UNZA
Title:
Split Ends
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03022D
Award:
2003 Design Bronze Pencil
Agency:
Taxi / Toronto
Client:
Instil Productions-Philip Rostron
Title:
Collector Plates
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03041D
Award:
2003 Design Bronze Pencil
Agency:
Getty Images / London
Client:
Getty Images
Title:
TAXI by Getty Images
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03038D
Award:
2003 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03054D
Award:
2003 Design Bronze Pencil
Agency:
mass / New York
Client:
Grand Marnier
Title:
40 Yrs New York Film Festival
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03045D
Award:
2003 Design Bronze Pencil
Agency:
Schupp Company / St. Louis
Client:
Bonhomme Church
Title:
Heimlich, Piggy Bank, Soccer
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03043D
