The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Best of Design
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Spatial Design / Wayfinding
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Posters / Series
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Design for Good
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Moving Image / Single
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Out of Home / Series
Life-saving Bathhouse
Agency: INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client: World Vision Category: Spatial Design / Architecture & Interior
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Animation
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Illustration
Genius of Form and Substance
Agency: Landor / Milan
Client: Imperia Category: Brand Identity / Rebranding
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Design for Good
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Design for Good
Au pied de cochon Branding
Agency: Sid Lee + Au pied de cochon / Montreal
Client: Au pied de cochon Category: Packaging / Mass-market
EKOS RYOS PACKAGING
Agency: Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / SÃO PAULO + BLACK LETRA / SÃO PAULO + InariType / SÃO PAULO
Client: NATURA Category: Packaging / Mass-market
The Wonderland of Artist’s Books
Agency: T-Change Design Studio / Nanjing
Client: Jiangsu Phoenix Fine Arts Publishing House Category: Editorial / Books
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa Category: Innovation / Execution in Design
LIVE! YOURSELF
Agency: SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client: AFURI Category: Typography / Static
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Brand Partnerships
Writing and Drawing
Agency: Day Day Up Design Consultancy
Client: Tianzhen Hall Category: Promotional / Booklets, Books & Brochures
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Digital Design
Magnificent
Agency: The Nine / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards Category: Posters / Series
Honest Packaging
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
Missing Articles
Agency: Mother / New York + Mother / London + The Wall Street Journal + eg+
Client: The Wall Street Journal Category: Editorial / Magazines & Newspapers
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
A new visual system for the future of finance
Agency: Robinhood + Porto Rocha
Client: Robinhood Category: Brand Identity / Rebranding
Kleenex Brand Identity Refresh
Agency: Turner Duckworth / New York + Kimberly-Clark
Client: Kleenex Category: Brand Identity / Rebranding
Amazon Brand Architecture
Agency: Amazon XCM + Koto
Client: Amazon Category: Brand Identity / Rebranding
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Design for Good
OpenAI brand film
Agency: Studio Dumbar/DEPT® + OpenAI Design Studio
Client: OpenAI Category: Moving Image / Single
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Out of Home / Brand Installations
Pinterest Predicts
Agency: Pinterest House of Creative + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client: Pinterest Category: B2B Communications
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: B2B Communications
creatures in embroidery 刺绣中的动物。每一只你都惹不起
Agency: Qiong Xiong熊琼 / 北京 + Chengji Ma马成继 / 北京
Client: Huashan Literature and Art Publishing House花山文艺出版社 Category: Editorial / Books
The story of photo studio
Agency: T-Change Design Studio / Nanjing
Client: Shanghai People's Fine Arts Publishing House Category: Editorial / Books
Durian Durian
Agency: TEN BUTTONS / Guangzhou
Client: The First T-SEAsia Triennial 2021 Category: Editorial / Books
Award:
2025 Design Best of Discipline Pencil
Agency:
DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Best of Design
Annual ID:
OS25_DE000G
Award:
2025 Design Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Annual ID:
OS25_DE005G
Award:
2025 Design Gold Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_DE006G
Award:
2025 Design Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Design
Annual ID:
OS25_DE010G
Award:
2025 Design Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Animation
Annual ID:
OS25_DE009G
Award:
2025 Design Gold Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Spatial Design / Wayfinding
Annual ID:
OS25_DE003G
Award:
2025 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Posters / Series
Annual ID:
OS25_DE001G
Award:
2025 Design Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Design
Annual ID:
OS25_DE011G
Award:
2025 Design Gold Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Art Direction
Annual ID:
OS25_DE008G
Award:
2025 Design Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Design for Good
Annual ID:
OS25_DE007G
Award:
2025 Design Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Moving Image / Single
Annual ID:
OS25_DE004G
Award:
2025 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Out of Home / Series
Annual ID:
OS25_DE002G
Award:
2025 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Packaging / Mass-market
Annual ID:
OS25_DE014S
Award:
2025 Design Silver Pencil
Agency:
INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client:
World Vision
Title:
Life-saving Bathhouse
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE015S
Award:
2025 Design Silver Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Animation
Annual ID:
OS25_DE024S
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_DE023S
Award:
2025 Design Silver Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Annual ID:
OS25_DE020S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_DE021S
Award:
2025 Design Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Illustration
Annual ID:
OS25_DE022S
Award:
2025 Design Silver Pencil
Agency:
COLLINS / New York
Client:
The Sims
Title:
The Sims
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE012S
Award:
2025 Design Silver Pencil
Agency:
Landor / Milan
Client:
Imperia
Title:
Genius of Form and Substance
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE013S
Award:
2025 Design Silver Pencil
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Design for Good
Annual ID:
OS25_DE017S
Award:
2025 Design Silver Pencil
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Design for Good
Annual ID:
OS25_DE018S
Award:
2025 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Design for Good
Annual ID:
OS25_DE019S
Award:
2025 Design Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Moving Image / Single
Annual ID:
OS25_DE016S
Award:
2025 Design Bronze Pencil
Agency:
Sid Lee + Au pied de cochon / Montreal
Client:
Au pied de cochon
Title:
Au pied de cochon Branding
Category:
Packaging / Mass-market
Annual ID:
OS25_DE032B
Award:
2025 Design Bronze Pencil
Agency:
Tátil Design / Sao Paulo + GAZPACHO PRODUCOES / SÃO PAULO + BLACK LETRA / SÃO PAULO + InariType / SÃO PAULO
Client:
NATURA
Title:
EKOS RYOS PACKAGING
Category:
Packaging / Mass-market
Annual ID:
OS25_DE033B
Award:
2025 Design Bronze Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Jiangsu Phoenix Fine Arts Publishing House
Title:
The Wonderland of Artist’s Books
Category:
Editorial / Books
Annual ID:
OS25_DE028B
Award:
2025 Design Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / Execution in Design
Annual ID:
OS25_DE044B
Award:
2025 Design Bronze Pencil
Agency:
SHA inc. / Tokyo + PARADOX inc. / Tokyo
Client:
AFURI
Title:
LIVE! YOURSELF
Category:
Typography / Static
Annual ID:
OS25_DE030B
Award:
2025 Design Bronze Pencil
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Brand Partnerships
Annual ID:
OS25_DE039B
Award:
2025 Design Bronze Pencil
Agency:
Day Day Up Design Consultancy
Client:
Tianzhen Hall
Title:
Writing and Drawing
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS25_DE031B
Award:
2025 Design Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Digital Design
Annual ID:
OS25_DE034B
Award:
2025 Design Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Craft / Photography
Annual ID:
OS25_DE041B
Award:
2025 Design Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_DE042B
Award:
2025 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Posters / Series
Annual ID:
OS25_DE035B
Award:
2025 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
Honest Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE043B
Award:
2025 Design Bronze Pencil
Agency:
Mother / New York + Mother / London + The Wall Street Journal + eg+
Client:
The Wall Street Journal
Title:
Missing Articles
Category:
Editorial / Magazines & Newspapers
Annual ID:
OS25_DE029B
Award:
2025 Design Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_DE040B
Award:
2025 Design Bronze Pencil
Agency:
Robinhood + Porto Rocha
Client:
Robinhood
Title:
A new visual system for the future of finance
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE025B
Award:
2025 Design Bronze Pencil
Agency:
Turner Duckworth / New York + Kimberly-Clark
Client:
Kleenex
Title:
Kleenex Brand Identity Refresh
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE026B
Award:
2025 Design Bronze Pencil
Agency:
Amazon XCM + Koto
Client:
Amazon
Title:
Amazon Brand Architecture
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE027B
Award:
2025 Design Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Design for Good
Annual ID:
OS25_DE038B
Award:
2025 Design Bronze Pencil
Agency:
Studio Dumbar/DEPT® + OpenAI Design Studio
Client:
OpenAI
Title:
OpenAI brand film
Category:
Moving Image / Single
Annual ID:
OS25_DE037B
Award:
2025 Design Bronze Pencil
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / Brand Installations
Annual ID:
OS25_DE036B
Award:
2025 Design Merit Award
Agency:
Pinterest House of Creative + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client:
Pinterest
Title:
Pinterest Predicts
Category:
B2B Communications
Annual ID:
OS25_DE117M
Award:
2025 Design Merit Award
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
B2B Communications
Annual ID:
OS25_DE118M
Award:
2025 Design Merit Award
Agency:
Qiong Xiong熊琼 / 北京 + Chengji Ma马成继 / 北京
Client:
Huashan Literature and Art Publishing House花山文艺出版社
Title:
creatures in embroidery 刺绣中的动物。每一只你都惹不起
Category:
Editorial / Books
Annual ID:
OS25_DE058M
Award:
2025 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Shanghai People's Fine Arts Publishing House
Title:
The story of photo studio
Category:
Editorial / Books
Annual ID:
OS25_DE059M
Award:
2025 Design Merit Award
Agency:
TEN BUTTONS / Guangzhou
Client:
The First T-SEAsia Triennial 2021
Title:
Durian Durian
Category:
Editorial / Books
Annual ID:
OS25_DE060M
