The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Run, Sausage, Run
Agency: AgênciaClick / São Paulo
Client: Sadia Sausages Category: Banners / Banner - Single
GE 90
Agency: Atmosphere BBDO / New York
Client: General Electric Category: Banners / Banner - Single
This Way
Agency: Brick On the Egg / Eton
Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner
Agency: Carat Interactive / San Francisco
Client: Vodafone Category: Banners / Banner - Single
drownproofing
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn
Agency: Double You / Barcelona
Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer
Agency: Hedgeapple / London
Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing
Agency: Jung von Matt / Hamburg
Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch
Agency: Martin Agency, The/ Martin Interactive / New York
Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading
Agency: OgilvyInteractive Singapore / Singapore
Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Who am I?
Agency: TBWA / Berlin
Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking
Agency: TBWA / Berlin
Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica
Agency: TBWA\Chiat\Day\Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Freshness
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Sea Breeze
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Soul Mates
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Bow & Arrow
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Sony Computer Entertainment Category: Banners / Banner - Single
FedEx Super Box II
Agency: OgilvyInteractive / Toronto
Client: FedEx Category: E-Commerce / E-Commerce B2B - Web Sites
Nike ACG Air Thielsen
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Corp. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Spamfanclub.com
Agency: Archrival / Lincoln
Client: Hormel Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
townnyc.com
Agency: AZUR / New York
Client: TOWN Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike-Philips.com
Agency: Blast Radius / Vancouver
Client: Nike-Philips Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Bonfire 02 + 03
Agency: deepPlay / Portland
Client: Bonfire Snowboarding/Adidas Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Snappleton
Agency: Deutsch / New York
Client: Snapple Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Audi A8
Agency: Double You / Barcelona
Client: Audi Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Open Show
Agency: Fallon / Minneapolis
Client: Archipelago Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Football
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Women
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ion Sitelet
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Online-Kollektion
Agency: Jung von Matt / Stuttgart
Client: Juwelier Jacobi Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Music in the City
Agency: Kinetic Interactive / Singapore
Client: Heineken Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
HelloMoto
Agency: Kinetic Interactive / Singapore
Client: Motorola Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Sixplanes
Agency: Kinetic Interactive / Singapore
Client: Sixplanes Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Corporate Web Site
Agency: Neue Digitale / Frankfurt
Client: Wilkhahn Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Levi's Holidays 2002
Agency: ninedots / Toronto
Client: Levi Strauss & Co. (Canada) Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Basketball
Agency: ninedots / Toronto
Client: Nike Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Soul of the Brand
Agency: OgilvyInteractive Singapore / Singapore
Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
2003 MasterCraft Site
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike.com USA Homepage
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Goddess
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Running
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
SMIRNOFF ICE(TM) Web Site
Agency: Real Branding / San Francisco
Client: Diageo North America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
trekenergy.com
Agency: Ryan & Deslauriers / Montreal
Client: Kert Technologies, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nissan Shift_ campaign
Agency: Sapient / Santa Monica
Client: Nissan.. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Sadia Sausages
Title:
Run, Sausage, Run
Category:
Banners / Banner - Single
Annual ID:
03066N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
General Electric
Title:
GE 90
Category:
Banners / Banner - Single
Annual ID:
03067N
Award:
2003 Interactive Merit Award
Agency:
Brick On the Egg / Eton
Client:
Mother City Tours
Title:
This Way
Category:
Banners / Banner - Single
Annual ID:
03068N
Award:
2003 Interactive Merit Award
Agency:
Carat Interactive / San Francisco
Client:
Vodafone
Title:
Vodafone Expanding SMS Banner
Category:
Banners / Banner - Single
Annual ID:
03069N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
drownproofing
Category:
Banners / Banner - Single
Annual ID:
03070N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Tug of War
Category:
Banners / Banner - Single
Annual ID:
03071N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Happy Yoga
Title:
Happy Yoga Aspririn
Category:
Banners / Banner - Single
Annual ID:
03072N
Award:
2003 Interactive Merit Award
Agency:
Hedgeapple / London
Client:
Microsoft XBOX
Title:
XBOX Flashtrailer
Category:
Banners / Banner - Single
Annual ID:
03073N
Award:
2003 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Boxing Movement Sportstätte GmbH
Title:
Pop-Under Boxing
Category:
Banners / Banner - Single
Annual ID:
03074N
Award:
2003 Interactive Merit Award
Agency:
Martin Agency, The/ Martin Interactive / New York
Client:
Saralee Corp./Hanes Tagless Tee
Title:
Yahoo Scratch
Category:
Banners / Banner - Single
Annual ID:
03075N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Gaelic Inns
Title:
Loading
Category:
Banners / Banner - Single
Annual ID:
03076N
Award:
2003 Interactive Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom NZ
Title:
Tiny Movies
Category:
Banners / Banner - Single
Annual ID:
03077N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Alzheimer Forschung e.V.
Title:
Who am I?
Category:
Banners / Banner - Single
Annual ID:
03078N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Hannen Brauerei GmbH
Title:
Tuborg Pilsener The Beauty of Drinking
Category:
Banners / Banner - Single
Annual ID:
03079N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day\Tequila / New York
Client:
Absolut
Title:
Citronica
Category:
Banners / Banner - Single
Annual ID:
03080N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Freshness
Category:
Banners / Banner - Single
Annual ID:
03081N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Sea Breeze
Category:
Banners / Banner - Single
Annual ID:
03082N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Soul Mates
Category:
Banners / Banner - Single
Annual ID:
03083N
Award:
2003 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Bow & Arrow
Category:
Banners / Banner - Single
Annual ID:
03084N
Award:
2003 Interactive Merit Award
Agency:
Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client:
Sony Computer Entertainment
Title:
PlayStation's Xbox Ambush Banner
Category:
Banners / Banner - Single
Annual ID:
03085N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / Toronto
Client:
FedEx
Title:
FedEx Super Box II
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
03196N
Award:
2003 Interactive Merit Award
Agency:
Daiko Advertising / Tokyo
Client:
Nike Japan Corp.
Title:
Nike ACG Air Thielsen
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03147N
Award:
2003 Interactive Merit Award
Agency:
Archrival / Lincoln
Client:
Hormel Foods
Title:
Spamfanclub.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03148N
Award:
2003 Interactive Merit Award
Agency:
AZUR / New York
Client:
TOWN
Title:
townnyc.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03149N
Award:
2003 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nike-Philips
Title:
Nike-Philips.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03150N
Award:
2003 Interactive Merit Award
Agency:
deepPlay / Portland
Client:
Bonfire Snowboarding/Adidas
Title:
Bonfire 02 + 03
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03151N
Award:
2003 Interactive Merit Award
Agency:
Deutsch / New York
Client:
Snapple
Title:
Snappleton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03152N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Audi Spain
Title:
Audi A8
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03153N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Archipelago
Title:
The Open Show
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03154N
Award:
2003 Interactive Merit Award
Agency:
Fitzgerald Brunetti Productions / New York
Client:
Volvo
Title:
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03155N
Award:
2003 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Football
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03156N
Award:
2003 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Women
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03157N
Award:
2003 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodyear
Title:
Eagle F1 Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03158N
Award:
2003 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Ion Sitelet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03159N
Award:
2003 Interactive Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
Juwelier Jacobi
Title:
Online-Kollektion
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03160N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Heineken
Title:
Music in the City
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03161N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Motorola
Title:
HelloMoto
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03162N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Sixplanes
Title:
Sixplanes
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03163N
Award:
2003 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt
Client:
Wilkhahn
Title:
Corporate Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03164N
Award:
2003 Interactive Merit Award
Agency:
ninedots / Toronto
Client:
Levi Strauss & Co. (Canada) Inc.
Title:
Levi's Holidays 2002
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03165N
Award:
2003 Interactive Merit Award
Agency:
ninedots / Toronto
Client:
Nike Canada
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03166N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Volvo
Title:
Soul of the Brand
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03167N
Award:
2003 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
2003 MasterCraft Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03168N
Award:
2003 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03169N
Award:
2003 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike.com USA Homepage
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03170N
Award:
2003 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03171N
Award:
2003 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Running
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03172N
Award:
2003 Interactive Merit Award
Agency:
Real Branding / San Francisco
Client:
Diageo North America
Title:
SMIRNOFF ICE(TM) Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03173N
Award:
2003 Interactive Merit Award
Agency:
Ryan & Deslauriers / Montreal
Client:
Kert Technologies, Inc.
Title:
trekenergy.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03174N
Award:
2003 Interactive Merit Award
Agency:
Sapient / Santa Monica
Client:
Nissan..
Title:
Nissan Shift_ campaign
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03175N
