The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Lupin Steal Japan Project
Agency: 777interactive / Tokyo
Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different
Agency: Clemenger BBDO Sydney / Sydney
Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast
Agency: Crispin Porter + Bogusky / Boulder
Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320
Agency: Droga5 Australia / East Sydney
Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit
Agency: FALLON / MINNEAPOLIS
Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra
Agency: Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel
Agency: WHYBIN\TBWA\TEQUILA / pyrmont
Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign
Agency: Wieden+Kennedy, New York / New York
Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno
Agency: Wieden+Kennedy / Portland
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull Category: Websites & Microsites / Branded Games
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Websites & Microsites / Branded Games
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
360
Agency: Dare / London
Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love
Agency: Ogilvy & Mather Taiwan / Taipei
Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
www.bugaboo.com
Agency: 72andSunny / Los Angeles
Client: Bugaboo Category: Websites & Microsites / E-Commerce
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Websites & Microsites / E-Commerce
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2010 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Lupin Steal Japan Project
Title:
Lupin Steal Japan Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10278N
Award:
2010 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Public Polo
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10279N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike: Show Your Five
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10280N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NikeTrue City
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10281N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10282N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
St Vincent de Paul
Title:
Tomorrow can be different
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10283N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Buell
Title:
Buell Blast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10284N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10285N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Challenge
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10286N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10287N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
V Australia
Title:
4320
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10288N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10289N
Award:
2010 Interactive Merit Award
Agency:
FALLON / MINNEAPOLIS
Client:
Syfy Channel
Title:
Alice: Follow the White Rabbit
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10290N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10291N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito-Lay Doritos
Title:
Asylum 626 Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10292N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10293N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
YouTube Symphony Orchestra
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10294N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Lee
Title:
The Gold Button
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10295N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10296N
Award:
2010 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10297N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10298N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10299N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10300N
Award:
2010 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10301N
Award:
2010 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA / pyrmont
Client:
Nissan Australia
Title:
370z Take the wheel
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10302N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
Jordan Brand
Title:
The Leroy Smith Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10303N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Electronic Arts
Title:
Dante's Inferno
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10304N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Annual ID:
10097N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Annual ID:
10098N
Award:
2010 Interactive Merit Award
Agency:
Less Rain GmbH / Berlin
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10099N
Award:
2010 Interactive Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Annual ID:
10100N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10178N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10179N
Award:
2010 Interactive Merit Award
Agency:
JWT Melbourne / Richmond
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10175N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10186N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia Banner Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
10187N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10213N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Interactive Memorabilia
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10214N
Award:
2010 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10215N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy & Mather Taiwan / Taipei
Client:
Franz China Collection
Title:
Franz, See The Love
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10216N
Award:
2010 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Annual ID:
10133N
Award:
2010 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Annual ID:
10134N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10229N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10230N
