The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Istanbul Independent Film Festival
Agency: makefreshmedia / istanbul
Client: Koletif Production Category: Promotional Advertising / Promotional Advertising - Web Sites
40 Days and 40 Nights Web Site
Agency: Tree Media Group / Santa Monica
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
Gangs of New York Web Site
Agency: Big Spaceship / Brooklyn
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
adidas.running - a3 Launch
Agency: Neue Digitale / Frankfurt
Client: adidas-Salomon AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3650: the Video Phone
Agency: OgilvyInteractive Singapore / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
Sony Home Theatre Web Site
Agency: Organic / Bloomfield Hills
Client: Sony Category: Promotional Advertising / Promotional Advertising - Web Sites
Infiniti G35 Coupe Launch Campaign
Agency: Sapient / Santa Monica
Client: Nissan North America Category: Promotional Advertising / Promotional Advertising - Web Sites
Online fame become a MiG agent
Agency: Scholz & Volkmer / Wiesbaden
Client: DaimlerChrysler AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Web Site e-class estate
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
z.com
Agency: TEQUILA / Los Angeles
Client: Nissan Category: Promotional Advertising / Promotional Advertising - Web Sites
Fluid Mix
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Lord Of The Rings: The Fellowship Of The Ring Quest
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Roadshow Home Entertainment Category: Promotional Advertising / Promotional Advertising - Web Sites
Ams on the Axeeffect.com
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Beyond the Banner
Pet Psychic/Chameleon
Agency: Catalano Lellos & Silverstein / New York
Client: Animal Planet/Discovery Networks Category: Beyond the Banner
Diesel Live Action
Agency: Double You / Barcelona
Client: Diesel International Category: Beyond the Banner
Fortune Teller
Agency: makefreshmedia / istanbul
Client: make fresh media Category: Beyond the Banner
Long Live Dreams Global Brand Launch
Agency: OgilvyInteractive / London
Client: American Express Category: Beyond the Banner
The Mission
Agency: One Sky / Tokyo
Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Beyond the Banner
I-MasterCraft Teasers
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Beyond the Banner
Odyssey 5 Teaser Site
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Beyond the Banner
Dave Thomas Tribute Site
Agency: Ten/Resource / Columbus
Client: Wendy's International Category: Beyond the Banner
Ratchet and Clank
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Beyond the Banner
Lincoln Navigator-US Open Tennis Ball Game
Agency: Wunderman / Irvine
Client: Lincoln Category: Beyond the Banner
Structure Man
Agency: Young & Laramore / Indianapolis
Client: Shiel Sexton Category: Beyond the Banner
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Create Your World
Agency: Mattlin Mandell / New York
Client: Mattlin Mandell Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Reindeers
Agency: OgilvyInteractive Singapore / Singapore
Client: Ogilvy & Mather Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mad Monkey Self-Promo
Agency: Mad Monkey / Columbia
Client: Mad Monkey Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Program For Torture Victims Web site
Agency: ad2 / Santa Monica
Client: Program For Torture Victims Category: Non-Profit Organizations / Non-Profit - Web Sites
Legacy
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Arnaldo Roche-Rabell
Agency: Arteaga Interactivo / San Juan
Client: Fundacion Arnaldo Roche-Rabell Category: Non-Profit Organizations / Non-Profit - Web Sites
DOT FLA
Agency: Euro RSCG Interaction / São Paulo
Client: Intel Category: Non-Profit Organizations / Non-Profit - Web Sites
Songwriters Hall of Fame Virtual Museum
Agency: IconNicholson / New York
Client: Songwriters Hall of Fame Category: Non-Profit Organizations / Non-Profit - Web Sites
BrotherhoodFDNY.com
Agency: OgilvyOne worldwide / New York
Client: BrotherhoodFDNY Category: Non-Profit Organizations / Non-Profit - Web Sites
Ydouthink?
Agency: OgilvyOne worldwide / New York
Client: Virginia Tobacco Settlement Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Smithsonian
Agency: R/GA / New York
Client: Smithsonian Category: Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Merit Award
Agency:
makefreshmedia / istanbul
Client:
Koletif Production
Title:
Istanbul Independent Film Festival
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03126N
Award:
2003 Interactive Merit Award
Agency:
Tree Media Group / Santa Monica
Client:
Miramax Films
Title:
40 Days and 40 Nights Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03127N
Award:
2003 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Miramax Films
Title:
Gangs of New York Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03128N
Award:
2003 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt
Client:
adidas-Salomon AG
Title:
adidas.running - a3 Launch
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03129N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Nokia
Title:
Nokia 3650: the Video Phone
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03130N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Sony
Title:
Sony Home Theatre Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03131N
Award:
2003 Interactive Merit Award
Agency:
Sapient / Santa Monica
Client:
Nissan North America
Title:
Infiniti G35 Coupe Launch Campaign
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03132N
Award:
2003 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
DaimlerChrysler AG
Title:
Online fame become a MiG agent
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03133N
Award:
2003 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Mercedes-Benz
Title:
Web Site e-class estate
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03134N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Nissan
Title:
z.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03135N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
Fluid Mix
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03136N
Award:
2003 Interactive Merit Award
Agency:
Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client:
Roadshow Home Entertainment
Title:
Lord Of The Rings: The Fellowship Of The Ring Quest
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03137N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
People Soft
Title:
Gateway
Category:
Beyond the Banner
Annual ID:
03092N
Award:
2003 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Ams on the Axeeffect.com
Category:
Beyond the Banner
Annual ID:
03093N
Award:
2003 Interactive Merit Award
Agency:
Catalano Lellos & Silverstein / New York
Client:
Animal Planet/Discovery Networks
Title:
Pet Psychic/Chameleon
Category:
Beyond the Banner
Annual ID:
03094N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Audi Spain
Title:
Audi cabrio
Category:
Beyond the Banner
Annual ID:
03095N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Diesel International
Title:
Diesel Live Action
Category:
Beyond the Banner
Annual ID:
03096N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Seat Spain
Title:
Seat Leñn Cupra R
Category:
Beyond the Banner
Annual ID:
03097N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
MSN Mobile v.6
Category:
Beyond the Banner
Annual ID:
03098N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Citibank IPB
Title:
Xmas 2002
Category:
Beyond the Banner
Annual ID:
03099N
Award:
2003 Interactive Merit Award
Agency:
makefreshmedia / istanbul
Client:
make fresh media
Title:
Fortune Teller
Category:
Beyond the Banner
Annual ID:
03100N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / London
Client:
American Express
Title:
Long Live Dreams Global Brand Launch
Category:
Beyond the Banner
Annual ID:
03101N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
IBM
Title:
Free the Code
Category:
Beyond the Banner
Annual ID:
03102N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Beyond the Banner
Annual ID:
03103N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Fuji Heavy Industries Ltd. (Subaru Forester)
Title:
The Mission
Category:
Beyond the Banner
Annual ID:
03104N
Award:
2003 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
I-MasterCraft Teasers
Category:
Beyond the Banner
Annual ID:
03105N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Odyssey 5 Teaser Site
Category:
Beyond the Banner
Annual ID:
03106N
Award:
2003 Interactive Merit Award
Agency:
Tag New Media / Burlington
Client:
Rossignol
Title:
HC3000 mini-site
Category:
Beyond the Banner
Annual ID:
03107N
Award:
2003 Interactive Merit Award
Agency:
Ten/Resource / Columbus
Client:
Wendy's International
Title:
Dave Thomas Tribute Site
Category:
Beyond the Banner
Annual ID:
03108N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Harman Multimedia
Title:
Creature
Category:
Beyond the Banner
Annual ID:
03109N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Nissan
Title:
Xterra- 100 things..
Category:
Beyond the Banner
Annual ID:
03110N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Sony PlayStation
Title:
Ratchet and Clank
Category:
Beyond the Banner
Annual ID:
03111N
Award:
2003 Interactive Merit Award
Agency:
Wunderman / Irvine
Client:
Lincoln
Title:
Lincoln Navigator-US Open Tennis Ball Game
Category:
Beyond the Banner
Annual ID:
03112N
Award:
2003 Interactive Merit Award
Agency:
Young & Laramore / Indianapolis
Client:
Shiel Sexton
Title:
Structure Man
Category:
Beyond the Banner
Annual ID:
03113N
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne / Tokyo
Client:
Nestle Japan
Title:
Nestle Giftworld
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03198N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
President's Choice
Title:
President's Choice Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03199N
Award:
2003 Interactive Merit Award
Agency:
Think Tank 3 / New York
Client:
MXYPLYZYK
Title:
MXYPLYZYK
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03200N
Award:
2003 Interactive Merit Award
Agency:
Mattlin Mandell / New York
Client:
Mattlin Mandell
Title:
Create Your World
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03233N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Ogilvy & Mather
Title:
Reindeers
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03234N
Award:
2003 Interactive Merit Award
Agency:
Mad Monkey / Columbia
Client:
Mad Monkey
Title:
Mad Monkey Self-Promo
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03235N
Award:
2003 Interactive Merit Award
Agency:
ad2 / Santa Monica
Client:
Program For Torture Victims
Title:
Program For Torture Victims Web site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03236N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Legacy
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03237N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03238N
Award:
2003 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Fundacion Arnaldo Roche-Rabell
Title:
Arnaldo Roche-Rabell
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03239N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG Interaction / São Paulo
Client:
Intel
Title:
DOT FLA
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03240N
Award:
2003 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Songwriters Hall of Fame
Title:
Songwriters Hall of Fame Virtual Museum
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03241N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne worldwide / New York
Client:
BrotherhoodFDNY
Title:
BrotherhoodFDNY.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03242N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne worldwide / New York
Client:
Virginia Tobacco Settlement Foundation
Title:
Ydouthink?
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03243N
Award:
2003 Interactive Merit Award
Agency:
R/GA / New York
Client:
Smithsonian
Title:
Smithsonian
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03244N