The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Scream
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Passat W8
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Radio VW
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
COLT Majime Lab
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation. Category: Promotional Advertising / Promotional Advertising - Web Sites
Dr-inkbeer.com
Agency: Euro RSCG / Singapore
Client: Dr. Inkbeer Category: Promotional Advertising / Promotional Advertising - Web Sites
NB Hoops
Agency: Euro RSCG Circle / New York
Client: New Balance Category: Promotional Advertising / Promotional Advertising - Web Sites
GM Experience Live @ The 2003 North American International Auto Show
Agency: EXO / Hamtramck
Client: General Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Ice Age Web Site
Agency: Genex / Los Angeles
Client: 20th Century Fox Domestic Theatrical Marketing Category: Promotional Advertising / Promotional Advertising - Web Sites
One Hour Photo Web Site
Agency: Genex / Los Angeles
Client: Fox Searchlight Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Outer Threat
Agency: Herraiz Soto / Barcelona
Client: Mahou Category: Promotional Advertising / Promotional Advertising - Web Sites
Shimano XTR
Agency: Juxt Interactive / Newport Beach
Client: Shimano Category: Promotional Advertising / Promotional Advertising - Web Sites
Heineken Green Room
Agency: Kinetic Interactive / Singapore
Client: Heineken Category: Promotional Advertising / Promotional Advertising - Web Sites
Christmas Promotion
Agency: Kinetic Interactive / Singapore
Client: Nokia, Singapore Category: Promotional Advertising / Promotional Advertising - Web Sites
Istanbul Independent Film Festival
Agency: makefreshmedia / istanbul
Client: Koletif Production Category: Promotional Advertising / Promotional Advertising - Web Sites
40 Days and 40 Nights Web Site
Agency: Tree Media Group / Santa Monica
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
Gangs of New York Web Site
Agency: Big Spaceship / Brooklyn
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
adidas.running - a3 Launch
Agency: Neue Digitale / Frankfurt
Client: adidas-Salomon AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3650: the Video Phone
Agency: OgilvyInteractive Singapore / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
Sony Home Theatre Web Site
Agency: Organic / Bloomfield Hills
Client: Sony Category: Promotional Advertising / Promotional Advertising - Web Sites
Infiniti G35 Coupe Launch Campaign
Agency: Sapient / Santa Monica
Client: Nissan North America Category: Promotional Advertising / Promotional Advertising - Web Sites
Online fame become a MiG agent
Agency: Scholz & Volkmer / Wiesbaden
Client: DaimlerChrysler AG Category: Promotional Advertising / Promotional Advertising - Web Sites
Web Site e-class estate
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
z.com
Agency: TEQUILA / Los Angeles
Client: Nissan Category: Promotional Advertising / Promotional Advertising - Web Sites
Fluid Mix
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Lord Of The Rings: The Fellowship Of The Ring Quest
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Roadshow Home Entertainment Category: Promotional Advertising / Promotional Advertising - Web Sites
Ams on the Axeeffect.com
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Beyond the Banner
Pet Psychic/Chameleon
Agency: Catalano Lellos & Silverstein / New York
Client: Animal Planet/Discovery Networks Category: Beyond the Banner
Diesel Live Action
Agency: Double You / Barcelona
Client: Diesel International Category: Beyond the Banner
Fortune Teller
Agency: makefreshmedia / istanbul
Client: make fresh media Category: Beyond the Banner
Long Live Dreams Global Brand Launch
Agency: OgilvyInteractive / London
Client: American Express Category: Beyond the Banner
The Mission
Agency: One Sky / Tokyo
Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Beyond the Banner
I-MasterCraft Teasers
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Beyond the Banner
Odyssey 5 Teaser Site
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Beyond the Banner
Dave Thomas Tribute Site
Agency: Ten/Resource / Columbus
Client: Wendy's International Category: Beyond the Banner
Ratchet and Clank
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Beyond the Banner
Lincoln Navigator-US Open Tennis Ball Game
Agency: Wunderman / Irvine
Client: Lincoln Category: Beyond the Banner
Structure Man
Agency: Young & Laramore / Indianapolis
Client: Shiel Sexton Category: Beyond the Banner
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Scream
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03193N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Takeaway
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03194N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Train
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03195N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Passat W8
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03114N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Radio VW
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03115N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors Corporation.
Title:
COLT Majime Lab
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03116N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Singapore
Client:
Dr. Inkbeer
Title:
Dr-inkbeer.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03117N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG Circle / New York
Client:
New Balance
Title:
NB Hoops
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03118N
Award:
2003 Interactive Merit Award
Agency:
EXO / Hamtramck
Client:
General Motors
Title:
GM Experience Live @ The 2003 North American International Auto Show
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03119N
Award:
2003 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
20th Century Fox Domestic Theatrical Marketing
Title:
Ice Age Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03120N
Award:
2003 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Fox Searchlight Pictures
Title:
One Hour Photo Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03121N
Award:
2003 Interactive Merit Award
Agency:
Herraiz Soto / Barcelona
Client:
Mahou
Title:
Outer Threat
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03122N
Award:
2003 Interactive Merit Award
Agency:
Juxt Interactive / Newport Beach
Client:
Shimano
Title:
Shimano XTR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03123N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Heineken
Title:
Heineken Green Room
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03124N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Nokia, Singapore
Title:
Christmas Promotion
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03125N
Award:
2003 Interactive Merit Award
Agency:
makefreshmedia / istanbul
Client:
Koletif Production
Title:
Istanbul Independent Film Festival
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03126N
Award:
2003 Interactive Merit Award
Agency:
Tree Media Group / Santa Monica
Client:
Miramax Films
Title:
40 Days and 40 Nights Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03127N
Award:
2003 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Miramax Films
Title:
Gangs of New York Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03128N
Award:
2003 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt
Client:
adidas-Salomon AG
Title:
adidas.running - a3 Launch
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03129N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Nokia
Title:
Nokia 3650: the Video Phone
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03130N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Sony
Title:
Sony Home Theatre Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03131N
Award:
2003 Interactive Merit Award
Agency:
Sapient / Santa Monica
Client:
Nissan North America
Title:
Infiniti G35 Coupe Launch Campaign
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03132N
Award:
2003 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
DaimlerChrysler AG
Title:
Online fame become a MiG agent
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03133N
Award:
2003 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Mercedes-Benz
Title:
Web Site e-class estate
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03134N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Nissan
Title:
z.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03135N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
Fluid Mix
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03136N
Award:
2003 Interactive Merit Award
Agency:
Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client:
Roadshow Home Entertainment
Title:
Lord Of The Rings: The Fellowship Of The Ring Quest
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03137N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
People Soft
Title:
Gateway
Category:
Beyond the Banner
Annual ID:
03092N
Award:
2003 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Ams on the Axeeffect.com
Category:
Beyond the Banner
Annual ID:
03093N
Award:
2003 Interactive Merit Award
Agency:
Catalano Lellos & Silverstein / New York
Client:
Animal Planet/Discovery Networks
Title:
Pet Psychic/Chameleon
Category:
Beyond the Banner
Annual ID:
03094N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Audi Spain
Title:
Audi cabrio
Category:
Beyond the Banner
Annual ID:
03095N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Diesel International
Title:
Diesel Live Action
Category:
Beyond the Banner
Annual ID:
03096N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Seat Spain
Title:
Seat Leñn Cupra R
Category:
Beyond the Banner
Annual ID:
03097N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
MSN Mobile v.6
Category:
Beyond the Banner
Annual ID:
03098N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Citibank IPB
Title:
Xmas 2002
Category:
Beyond the Banner
Annual ID:
03099N
Award:
2003 Interactive Merit Award
Agency:
makefreshmedia / istanbul
Client:
make fresh media
Title:
Fortune Teller
Category:
Beyond the Banner
Annual ID:
03100N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / London
Client:
American Express
Title:
Long Live Dreams Global Brand Launch
Category:
Beyond the Banner
Annual ID:
03101N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
IBM
Title:
Free the Code
Category:
Beyond the Banner
Annual ID:
03102N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Beyond the Banner
Annual ID:
03103N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Fuji Heavy Industries Ltd. (Subaru Forester)
Title:
The Mission
Category:
Beyond the Banner
Annual ID:
03104N
Award:
2003 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
I-MasterCraft Teasers
Category:
Beyond the Banner
Annual ID:
03105N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Odyssey 5 Teaser Site
Category:
Beyond the Banner
Annual ID:
03106N
Award:
2003 Interactive Merit Award
Agency:
Tag New Media / Burlington
Client:
Rossignol
Title:
HC3000 mini-site
Category:
Beyond the Banner
Annual ID:
03107N
Award:
2003 Interactive Merit Award
Agency:
Ten/Resource / Columbus
Client:
Wendy's International
Title:
Dave Thomas Tribute Site
Category:
Beyond the Banner
Annual ID:
03108N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Harman Multimedia
Title:
Creature
Category:
Beyond the Banner
Annual ID:
03109N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Nissan
Title:
Xterra- 100 things..
Category:
Beyond the Banner
Annual ID:
03110N
Award:
2003 Interactive Merit Award
Agency:
TEQUILA / Los Angeles
Client:
Sony PlayStation
Title:
Ratchet and Clank
Category:
Beyond the Banner
Annual ID:
03111N
Award:
2003 Interactive Merit Award
Agency:
Wunderman / Irvine
Client:
Lincoln
Title:
Lincoln Navigator-US Open Tennis Ball Game
Category:
Beyond the Banner
Annual ID:
03112N
Award:
2003 Interactive Merit Award
Agency:
Young & Laramore / Indianapolis
Client:
Shiel Sexton
Title:
Structure Man
Category:
Beyond the Banner
Annual ID:
03113N
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N