The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper Agency: Crispin Porter + Bogusky/LA / Venice Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana Agency: Fallon / Minneapolis Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix Agency: la comunidad / Miami Beach Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese Agency: Leo Burnett Company / Chicago Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto Agency: Lowe / London Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board Agency: MPRC / Brussels Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker Agency: Saatchi & Saatchi / London Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman Agency: Scholz & Friends / Berlin Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie Agency: The Martin Agency / Richmond Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY Agency: J.Walter Thompson Madrid / Madrid Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Mr. Really Really Really Bad Dancer Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Dumped Agency: Banks Hoggins O'Shea FCB / London Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel Agency: Fitzgerald + Co. / Atlanta Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus' Agency: Marketforce / WEST PERTH Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine Agency: TBWA\Paris / Boulogne-Billancourt Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Cigar, Shoe, Apple, Glasses Agency: Abbott Mead Vickers BBDO / London Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear... Agency: Arnold Worldwide / McLean Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD Agency: Campbell Doyle Dye / London Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist Agency: Leo Burnett Brasil / São Paulo Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes Agency: Ogilvy & Mather Argentina / Capital Federal Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country Agency: Publicis in the West / Seattle Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Streets Agency: Ogilvy Brasil / São Paulo Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth Agency: Ogilvy Brasil / São Paulo Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist Agency: lowe worldwide / Kuala Lumpur Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans Agency: M&C Saatchi / Melbourne Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Skinny Girl Agency: BBDO / Singapore Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance Agency: Colenso BBDO / Auckland Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym Agency: M&C Saatchi / Singapore Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan Agency: RMG David / New Delhi Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2004 Advertising Merit Award

Crispin Porter + Bogusky/LA / Venice

Borders

DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04217A

2004 Advertising Merit Award

Fallon / Minneapolis

Time Inc.

Clintons, War and oil, SARS, Christopher Reeve, Marijuana

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04218A

2004 Advertising Merit Award

la comunidad / Miami Beach

Rolling Stone

Answers, Jackson, Elvis, Beatles, Hendrix

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04219A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Norelco D-Finer

Playa, Bad Ass, Big Cheese

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04220A

2004 Advertising Merit Award

Lowe / London

Stella Artois

Lobster, Sea Bass, Caviar, Prosciutto

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04221A

2004 Advertising Merit Award

MPRC / Brussels

Sony Centre

Envelop, Paperclips, Clapper board

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04222A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Toyota Vans

Train, Bus, Hitchhiker

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04224A

2004 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

Worker, Gardener, Policeman

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04225A

2004 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

ED. W?STHOF DREIZACKWERK SOLINGEN

Ham, Salmon, Cheesequote

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04226A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Pink, Yellow, Green

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04227A

2004 Advertising Merit Award

The Martin Agency / Richmond

Turner Classic Movies

Hollywood Kisses, Villains, Lassie

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04228A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

Lombardi, Meatloaf, Seed Bag, Callus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04229A

2004 Advertising Merit Award

J.Walter Thompson Madrid / Madrid

PRADO MUSEUM FELLOWSHIP FOUNDATION

PEEP SHOW, CORNER, SUBWAY

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04367A

2004 Advertising Merit Award

DDB/Chicago

Anheuser-Busch

Mr. Really Really Really Bad Dancer

Consumer Television / Consumer Television Over :30 Campaign

04450A

2004 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Beiersdorf/Nivea for Men

Dumped

Consumer Radio / Consumer Radio: Single

04412A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Happy

Consumer Radio / Consumer Radio: Single

04413A

2004 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Next Day Carpet Installer

Consumer Radio / Consumer Radio: Single

04414A

2004 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Way Too Much Cologne Wearer

Consumer Radio / Consumer Radio: Single

04415A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Father

Consumer Radio / Consumer Radio: Single

04416A

2004 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai

Skiing

Consumer Radio / Consumer Radio: Single

04417A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Amusement Park

Consumer Radio / Consumer Radio: Single

04418A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Road Trip

Consumer Radio / Consumer Radio: Single

04419A

2004 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Golf

Consumer Radio / Consumer Radio: Single

04420A

2004 Advertising Merit Award

Fitzgerald + Co. / Atlanta

Durex

Weasel

Consumer Radio / Consumer Radio: Single

04421A

2004 Advertising Merit Award

Marketforce / WEST PERTH

Peters & Brownes Group

'Heart Plus'

Consumer Radio / Consumer Radio: Single

04422A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank - Homeloans

Gargle

Consumer Radio / Consumer Radio: Single

04423A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Hansaplast

Machine

Consumer Radio / Consumer Radio: Single

04424A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout

Consumer Radio / Consumer Radio: Single

04425A

2004 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Marsianer - Message from Mars

Consumer Radio / Consumer Radio: Single

04427A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist Europe

Cigar, Shoe, Apple, Glasses

Newspaper / Newspaper Over 600 Lines: Campaign

04128A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Storm, Dream, Cream

Newspaper / Newspaper Over 600 Lines: Campaign

04129A

2004 Advertising Merit Award

Arnold Worldwide / McLean

Amtrak

Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...

Newspaper / Newspaper Over 600 Lines: Campaign

04131A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Bubbles, Hat, Arms

Newspaper / Newspaper Over 600 Lines: Campaign

04132A

2004 Advertising Merit Award

Campbell Doyle Dye / London

The Macallan

$2.15, Rule, Good News, MD

Newspaper / Newspaper Over 600 Lines: Campaign

04133A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Celebrity, Towels, Sparkling

Newspaper / Newspaper Over 600 Lines: Campaign

04134A

2004 Advertising Merit Award

Leo Burnett Brasil / São Paulo

Miami Ad School

Stella Artois, Wonderbra, Mercedes-Benz, The Economist

Newspaper / Newspaper Over 600 Lines: Campaign

04135A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman

Newspaper / Newspaper Over 600 Lines: Campaign

04136A

2004 Advertising Merit Award

Ogilvy & Mather Argentina / Capital Federal

Parker

Melancholy, Anxiety, Happinnes

Newspaper / Newspaper Over 600 Lines: Campaign

04137A

2004 Advertising Merit Award

Publicis in the West / Seattle

Washington State Tourism

Lewis Camp; Clark, Float Plane, Wine Country

Newspaper / Newspaper Over 600 Lines: Campaign

04138A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Mattel

Streets

Consumer Television / Consumer Television Under $50,000 Budget

04192A

2004 Advertising Merit Award

Ogilvy Brasil / São Paulo

Sonrisal

Mouth

Consumer Television / Consumer Television Under $50,000 Budget

04295A

2004 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

Noah's Bagels

Point & Talk

Consumer Television / Consumer Television Under $50,000 Budget

04485A

2004 Advertising Merit Award

lowe worldwide / Kuala Lumpur

Olympus

Tourist

Consumer Television / Consumer Television Under $50,000 Budget

04486A

2004 Advertising Merit Award

M&C Saatchi / Melbourne

Richmond Football Club

Swans

Consumer Television / Consumer Television Under $50,000 Budget

04487A

2004 Advertising Merit Award

BBDO / Singapore

Pepsi-Cola International Asia Pacific

Skinny Girl

Exceptional Innovation in Marketing / Innovative Marketing: Single

04498A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Dance

Exceptional Innovation in Marketing / Innovative Marketing: Single

04499A

2004 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries - Bud Light

Greeting Cards

Exceptional Innovation in Marketing / Innovative Marketing: Single

04500A

2004 Advertising Merit Award

M&C Saatchi / Singapore

Baker's Inn

Gym

Exceptional Innovation in Marketing / Innovative Marketing: Single

04501A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

Don't Be One

Exceptional Innovation in Marketing / Innovative Marketing: Single

04502A

2004 Advertising Merit Award

RMG David / New Delhi

Windshield Experts

Pakistan

Exceptional Innovation in Marketing / Innovative Marketing: Single

04503A

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