The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese
Agency: Leo Burnett Company / Chicago
Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto
Agency: Lowe / London
Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board
Agency: MPRC / Brussels
Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker
Agency: Saatchi & Saatchi / London
Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie
Agency: The Martin Agency / Richmond
Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY
Agency: J.Walter Thompson Madrid / Madrid
Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Dumped
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel
Agency: Fitzgerald + Co. / Atlanta
Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus'
Agency: Marketforce / WEST PERTH
Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Cigar, Shoe, Apple, Glasses
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD
Agency: Campbell Doyle Dye / London
Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist
Agency: Leo Burnett Brasil / São Paulo
Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes
Agency: Ogilvy & Mather Argentina / Capital Federal
Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country
Agency: Publicis in the West / Seattle
Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
