The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Bones, Little Girl, God's Way, Casualty, Concrete
Agency: Abbott Mead Vickers BBDO / London
Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses
Agency: Campbell Doyle Dye / London
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic
Agency: Crispin Porter + Bogusky / Miami
Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Agency: Fallon / Minneapolis
Client: Time Inc. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Answers, Jackson, Elvis, Beatles, Hendrix
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Playa, Bad Ass, Big Cheese
Agency: Leo Burnett Company / Chicago
Client: Norelco D-Finer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lobster, Sea Bass, Caviar, Prosciutto
Agency: Lowe / London
Client: Stella Artois Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Envelop, Paperclips, Clapper board
Agency: MPRC / Brussels
Client: Sony Centre Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Train, Bus, Hitchhiker
Agency: Saatchi & Saatchi / London
Client: Toyota Vans Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ham, Salmon, Cheesequote
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ED. W?STHOF DREIZACKWERK SOLINGEN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pink, Yellow, Green
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hollywood Kisses, Villains, Lassie
Agency: The Martin Agency / Richmond
Client: Turner Classic Movies Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lombardi, Meatloaf, Seed Bag, Callus
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PEEP SHOW, CORNER, SUBWAY
Agency: J.Walter Thompson Madrid / Madrid
Client: PRADO MUSEUM FELLOWSHIP FOUNDATION Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Dumped
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for Men Category: Consumer Radio / Consumer Radio: Single
Happy
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Next Day Carpet Installer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Way Too Much Cologne Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Father
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Skiing
Agency: DeVito/Verdi / New York
Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Road Trip
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Golf
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Weasel
Agency: Fitzgerald + Co. / Atlanta
Client: Durex Category: Consumer Radio / Consumer Radio: Single
'Heart Plus'
Agency: Marketforce / WEST PERTH
Client: Peters & Brownes Group Category: Consumer Radio / Consumer Radio: Single
Gargle
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Standard Bank - Homeloans Category: Consumer Radio / Consumer Radio: Single
Machine
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Consumer Radio / Consumer Radio: Single
Airport Workout
Agency: WONGDOODY / Seattle
Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Marsianer - Message from Mars
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Radio / Consumer Radio: Single
Cigar, Shoe, Apple, Glasses
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Europe Category: Newspaper / Newspaper Over 600 Lines: Campaign
Storm, Dream, Cream
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubbles, Hat, Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Campaign
$2.15, Rule, Good News, MD
Agency: Campbell Doyle Dye / London
Client: The Macallan Category: Newspaper / Newspaper Over 600 Lines: Campaign
Celebrity, Towels, Sparkling
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stella Artois, Wonderbra, Mercedes-Benz, The Economist
Agency: Leo Burnett Brasil / São Paulo
Client: Miami Ad School Category: Newspaper / Newspaper Over 600 Lines: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Newspaper / Newspaper Over 600 Lines: Campaign
Melancholy, Anxiety, Happinnes
Agency: Ogilvy & Mather Argentina / Capital Federal
Client: Parker Category: Newspaper / Newspaper Over 600 Lines: Campaign
Lewis Camp; Clark, Float Plane, Wine Country
Agency: Publicis in the West / Seattle
Client: Washington State Tourism Category: Newspaper / Newspaper Over 600 Lines: Campaign
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mars
Title:
Bones, Little Girl, God's Way, Casualty, Concrete
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04206A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fundação Eye Care
Title:
Blues, Ray Charles, Braile, Sex, Fireworks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04207A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Stock Photos
Title:
Fat Woman, Watch, Poster, Sunset
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04208A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Sky, You Are Here, Stadium
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04209A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Trailer, Stream, Drift
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04210A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
BMW X3
Title:
London, Paris, New York
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04211A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Les Echos
Title:
GMO, Soft drink, Tank, Shopping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04212A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Mercedes-Benz
Title:
Green, Purple, Spain, Texaco, Crosses
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04213A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04214A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Telluride
Title:
B is for Boner, S is for Soul, C is for Carvoholic
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04216A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
DVD Wrapping Paper, Book Wrapping Paper, CD Wrapping Paper
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04217A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Time Inc.
Title:
Clintons, War and oil, SARS, Christopher Reeve, Marijuana
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04218A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Answers, Jackson, Elvis, Beatles, Hendrix
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04219A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Norelco D-Finer
Title:
Playa, Bad Ass, Big Cheese
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04220A
Award:
2004 Advertising Merit Award
Agency:
Lowe / London
Client:
Stella Artois
Title:
Lobster, Sea Bass, Caviar, Prosciutto
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04221A
Award:
2004 Advertising Merit Award
Agency:
MPRC / Brussels
Client:
Sony Centre
Title:
Envelop, Paperclips, Clapper board
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04222A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Vans
Title:
Train, Bus, Hitchhiker
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04224A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04225A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ED. W?STHOF DREIZACKWERK SOLINGEN
Title:
Ham, Salmon, Cheesequote
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04226A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Pink, Yellow, Green
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04227A
Award:
2004 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Turner Classic Movies
Title:
Hollywood Kisses, Villains, Lassie
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04228A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Lombardi, Meatloaf, Seed Bag, Callus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04229A
Award:
2004 Advertising Merit Award
Agency:
J.Walter Thompson Madrid / Madrid
Client:
PRADO MUSEUM FELLOWSHIP FOUNDATION
Title:
PEEP SHOW, CORNER, SUBWAY
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04367A
Award:
2004 Advertising Merit Award
Agency:
DDB/Chicago
Client:
Anheuser-Busch
Title:
Mr. Really Really Really Bad Dancer
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04450A
Award:
2004 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Beiersdorf/Nivea for Men
Title:
Dumped
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04412A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04413A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Next Day Carpet Installer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04414A
Award:
2004 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Way Too Much Cologne Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04415A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Father
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04416A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai
Title:
Skiing
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04417A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Amusement Park
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04418A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Road Trip
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04419A
Award:
2004 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Golf
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04420A
Award:
2004 Advertising Merit Award
Agency:
Fitzgerald + Co. / Atlanta
Client:
Durex
Title:
Weasel
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04421A
Award:
2004 Advertising Merit Award
Agency:
Marketforce / WEST PERTH
Client:
Peters & Brownes Group
Title:
'Heart Plus'
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04422A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Standard Bank - Homeloans
Title:
Gargle
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04423A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Machine
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04424A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Alaska Airlines
Title:
Airport Workout
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04425A
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
SciFi Channel
Title:
Marsianer - Message from Mars
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04427A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist Europe
Title:
Cigar, Shoe, Apple, Glasses
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04128A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Storm, Dream, Cream
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04129A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
Don't take this the wrong way...; Couples rarely argue...; There's no road rage...; You never really hear...
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04131A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Bubbles, Hat, Arms
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04132A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
The Macallan
Title:
$2.15, Rule, Good News, MD
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04133A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Celebrity, Towels, Sparkling
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04134A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Brasil / São Paulo
Client:
Miami Ad School
Title:
Stella Artois, Wonderbra, Mercedes-Benz, The Economist
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04135A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04136A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Capital Federal
Client:
Parker
Title:
Melancholy, Anxiety, Happinnes
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04137A
Award:
2004 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Tourism
Title:
Lewis Camp; Clark, Float Plane, Wine Country
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
04138A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04192A