The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon
Agency: harvest / Santa Monica
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk
Agency: Morton Jankel Zander / Los Angeles
Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single
Eric & Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Single
Sex Sells
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Stoners
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Well Done Mate
Agency: Saatchi & Saatchi / London
Client: Creative Circle Category: Trade / Trade B/W Full Page or Spread: Single
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Agency: Archrival / Lincoln
Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze
Agency: Saatchi & Saatchi / Toronto
Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Life Support, Human Cloning, Society Pays the Price
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Tramp, Arab/Jew, KKK, Burnt
Agency: DDB / Sydney
Client: Large Magazine Category: Collateral Advertising / Collateral Posters: Campaign
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Campaign
Bench, Box, Bridge
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Campaign
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
Spiral, Waves, Lines
Agency: Ogilvy & Mather / New Delhi
Client: Glaxo Smithkline Category: Collateral Advertising / Collateral Posters: Campaign
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral Posters: Campaign
Television
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Fridge
Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Single
Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Remind Me
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
MBA
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Jenkins
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Pronunciation
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television :30/:25 Single
THE SPY NINJA
Agency: D-TRY INC. / TOKYO
Client: UFJ Tsubasa Securities Category: Consumer Television / Consumer Television :30/:25 Single
Drive Thru
Agency: GSD&M / Austin
Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Sleepy Groves
Agency: GSD&M / Austin
Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
summer drive
Agency: publicis / new york
Client: BMW Category: Consumer Television / Consumer Television :30/:25 Single
Flamz
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Cars/People
Agency: RPA / Santa Monica
Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Paul"
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Sonrisal
Title:
Mouth
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04295A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Point & Talk
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04485A
Award:
2004 Advertising Merit Award
Agency:
lowe worldwide / Kuala Lumpur
Client:
Olympus
Title:
Tourist
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04486A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Richmond Football Club
Title:
Swans
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04487A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pepsi-Cola International Asia Pacific
Title:
Skinny Girl
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04498A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04499A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greeting Cards
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04500A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Singapore
Client:
Baker's Inn
Title:
Gym
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04501A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04502A
Award:
2004 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
Windshield Experts
Title:
Pakistan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04503A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ProSieben Television GmbH
Title:
Without a Trace"
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04504A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Johannesburg Zoo
Title:
Feed the Animals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04505A
Award:
2004 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Kevin's Kustom Tatoos
Title:
Stamp
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04506A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04401A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04402A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
Steve
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04403A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
John
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04404A
Award:
2004 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04405A
Award:
2004 Advertising Merit Award
Agency:
Morton Jankel Zander / Los Angeles
Client:
Bellwalk
Title:
Bellwalk
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04406A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Eric & Larry
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04407A
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Rolling Stone
Title:
Sex Sells
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04261A
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Rolling Stone
Title:
Stoners
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04262A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Creative Circle
Title:
Well Done Mate
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04263A
Award:
2004 Advertising Merit Award
Agency:
Archrival / Lincoln
Client:
Lincoln Community Playhouse
Title:
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04395A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Toronto
Client:
MADD
Title:
Bloody Mary, Zombie, Kamikaze
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04396A
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04333A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
90.5 KVHS-FM, The Edge
Title:
Life Support, Human Cloning, Society Pays the Price
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04334A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Tramp, Arab/Jew, KKK, Burnt
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04337A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04338A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster, Joe Namath - Poster, Willie Stargell - Poster
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04339A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench, Box, Bridge
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04340A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries Ltd.
Title:
Fevicol Adhesive quote;Pyramidquote;, Fevicol Adhesive quote;Treequote;, Fevicol Adhesive quote;Cyclequote;
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04341A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Glaxo Smithkline
Title:
Spiral, Waves, Lines
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04342A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Lions, Snakes, Alligators
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04343A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Television
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04283A
Award:
2004 Advertising Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos Inc. / Boston
Client:
Duxbury Dollhouse
Title:
Fridge
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
04284A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Stacy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04451A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Remind Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04452A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04453A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
MBA
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04454A
Award:
2004 Advertising Merit Award
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Jenkins
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04455A
Award:
2004 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Pronunciation
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04456A
Award:
2004 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Barrel Miss
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04457A
Award:
2004 Advertising Merit Award
Agency:
D-TRY INC. / TOKYO
Client:
UFJ Tsubasa Securities
Title:
THE SPY NINJA
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04458A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
CBS Sports
Title:
Drive Thru
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04460A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
SBC
Title:
Sleepy Groves
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04461A
Award:
2004 Advertising Merit Award
Agency:
publicis / new york
Client:
BMW
Title:
summer drive
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04462A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Flamz
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04463A
Award:
2004 Advertising Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Company
Title:
Cars/People
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04464A
Award:
2004 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington Mutual
Title:
Paul"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04465A