The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Brain
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter!
Agency: .start GmbH / Munich
Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single
Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Ballet
Agency: DDB New Zealand / Auckland
Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant
Agency: DDB Worldwide Pte LTd / Singapore
Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen
Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur
Agency: GSD&M / Austin
Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench
Agency: Leo Burnett Singapore / Singapore
Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset
Agency: Ogilvy South Africa / South Africa
Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here'
Agency: Saatchi & Saatchi / Mumbai
Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed
Agency: Wieden+Kennedy / New York
Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement
Agency: BBDO Portugal / Lisbon
Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut
Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg
Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy
Agency: Ogilvy & Mather Advertising / Singapore
Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo
Agency: Ogilvy Soith Africa / Johannesburg
Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss'
Agency: Ogilvy South Africa / Johannesburg
Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey
Agency: Quadrant / Mumbai
Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband
Agency: Sawyer Riley Compton / Atlanta
Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Hairband, Headscarf, Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky
Agency: Leo Burnett / McMahons Point
Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Time
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
Brain
Category:
Outdoor / Outdoor: Single
Annual ID:
04247A
Award:
2004 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Delicatessen Kaefer
Title:
Happy Easter!
Category:
Outdoor / Outdoor: Single
Annual ID:
04248A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Purple
Category:
Outdoor / Outdoor: Single
Annual ID:
04249A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Outdoor / Outdoor: Single
Annual ID:
04250A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Green
Category:
Outdoor / Outdoor: Single
Annual ID:
04251A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Pink
Category:
Outdoor / Outdoor: Single
Annual ID:
04252A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04313A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04314A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04315A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04316A
Award:
2004 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Hasbro
Title:
Ballet
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04319A
Award:
2004 Advertising Merit Award
Agency:
DDB Worldwide Pte LTd / Singapore
Client:
3M 'Post It' Notes
Title:
Elephant
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04320A
Award:
2004 Advertising Merit Award
Agency:
Foote, Cone & Belding Sdn Bhd / Kuala Lumpur
Client:
S C Johnson
Title:
Mosquito Screen
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04321A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04322A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04323A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04324A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - Poster
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04325A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04326A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Singapore / Singapore
Client:
Philips Lightings
Title:
Bench
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04327A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
Volkswagen South Africa - New Beetle
Title:
Sunset
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04328A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Kuoni Travels
Title:
'Why are you here'
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04329A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04330A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Bostik - Prestik
Title:
Corners
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04331A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04332A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Hat
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04111A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04112A
Award:
2004 Advertising Merit Award
Agency:
BBDO Portugal / Lisbon
Client:
P?blico/e-V
Title:
Movement
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04113A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04115A
Award:
2004 Advertising Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill, Johannesburg
Client:
Levi's SA
Title:
Boot Cut
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04116A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Classifieds
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04117A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
Singapore Press Holdings
Title:
Long Copy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04118A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Soith Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04119A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Natbrands
Title:
Dirol 'Floss'
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04120A
Award:
2004 Advertising Merit Award
Agency:
Quadrant / Mumbai
Client:
TVS Srichakra Tyres
Title:
Journey
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04121A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Maasai
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04122A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Ice Cream
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04123A
Award:
2004 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Fragile
Title:
Choose A Husband
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04124A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Lefthander.com - Website
Title:
Smudged Writing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04125A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Marble statues
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04144A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04363A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd
Title:
Hairband, Headscarf, Hat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04304A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore
Title:
Maze, Spot the Difference, Joint the dots, Word Find
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04305A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Wonderwoman, Batman, Hulk, Aquaman
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04306A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04307A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Heineken
Title:
Lizzy, Sean, Herbert, Sky
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04308A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management
Title:
Camera, Flashlight, Toy
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04309A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Ocean, Mountain, Rain Forest, River
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04310A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs, Rock, Tennis
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04311A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04312A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Time
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04397A