The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hip-Hop
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Bomb
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Consequences
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Gravity Boots
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Diane Holmes"
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Single
Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Pagers
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Roof
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exploding Guys
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
adventure movies
Agency: ambience publicis india / mumbai
Client: Planet M Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Shelf
Agency: BBDO Atlanta / Atlanta
Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance
Agency: BBDO Atlanta / Atlanta
Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet"
Agency: BPN / Portland
Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens
Agency: McKinney + Silver / Raleigh
Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters
Agency: Ogilvy & Mather Advertising / Bangalore
Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist
Agency: Ogilvy & Mather Advertising / Singapore
Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox
Agency: TBWA\Singapore / Singapore
Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot
Agency: TBWA\Singapore / Singapore
Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Funeral, Vehicle, Office
Agency: Craig Cutler / New york
Client: Men's Journal Category: Trade / Trade Color Full Page or Spread: Campaign
Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday
Agency: Cramer-Krasselt / Chicago
Client: LaSalle Bank Category: Trade / Trade Color Full Page or Spread: Campaign
Van of the Year 1, Van of the Year 2, Van of the Year 3
Agency: DDBParis / Paris
Client: Volkswagen Category: Trade / Trade Color Full Page or Spread: Campaign
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX
Agency: Grupo Zapping Comunicacion / madrid
Client: LAT Category: Trade / Trade Color Full Page or Spread: Campaign
Kitchen, Library, Entertainment Center
Agency: Leo Burnett Company / Chicago
Client: Jenn-Air Category: Trade / Trade Color Full Page or Spread: Campaign
Drip, Shopping Cart, Bicycle Card
Agency: Leo Burnett Company / Chicago
Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Campaign
Finance, Golf, Whiskey
Agency: Mullen / Wenham
Client: Scottish Development Category: Trade / Trade Color Full Page or Spread: Campaign
Ashtray, Soapdish, Wood
Agency: Robert/Boisen & Like-Minded / Copenhagen
Client: Cannes Lions Category: Trade / Trade Color Full Page or Spread: Campaign
T Shirt, Couple, Bedroom, Haircut
Agency: SSC&B Lintas Pvt. Ltd. / Mumbai
Client: St. Gobain Category: Trade / Trade Color Full Page or Spread: Campaign
TIMELESS, TEARFUL, SOFT, STOVE
Agency: Taxi Advertising & Design / Toronto
Client: KEEN MUSIC, VIDEO & SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
New Location, Closed, Space for Sale
Agency: The Zimmerman Agency / Tallahassee
Client: Tallahassee Economic Development Council Category: Trade / Trade Color Full Page or Spread: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Mouth
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Outdoor / Outdoor: Single
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Single
Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Hands
Agency: Grey Worldwide / Auckland
Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Lemon Wedgie
Agency: Leo Burnett Company / Chicago
Client: Altoids Sours Category: Outdoor / Outdoor: Single
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Hip-Hop
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04466A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Bomb
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04467A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Consequences
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04468A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04469A
Award:
2004 Advertising Merit Award
Agency:
UNION / New York
Client:
Comedy Central
Title:
Diane Holmes"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04470A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04471A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Pagers
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04472A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Roof
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04473A
Award:
2004 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Exploding Guys
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04474A
Award:
2004 Advertising Merit Award
Agency:
ambience publicis india / mumbai
Client:
Planet M
Title:
adventure movies
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04286A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Campbell's
Title:
Shelf
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04287A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04288A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Aquaman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04289A
Award:
2004 Advertising Merit Award
Agency:
BPN / Portland
Client:
Columbia Sportswear
Title:
Hunting Bouquet"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04290A
Award:
2004 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Food Chain
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04291A
Award:
2004 Advertising Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Malaysia Tourism Promotion Board
Title:
Windows
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04292A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird - POP
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04293A
Award:
2004 Advertising Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Segway
Title:
Aliens
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04294A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangalore
Client:
IBM
Title:
Jumbled Letters
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04296A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Singapore
Client:
The Economist
Title:
My Dad read The Economist
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04297A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Crucifix
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04298A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04299A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
BMW Asia
Title:
Toybox
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04300A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Pinedale Trading
Title:
Wet Spot
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04301A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Desert Rats
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04302A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
7th Marines
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04303A
Award:
2004 Advertising Merit Award
Agency:
Craig Cutler / New york
Client:
Men's Journal
Title:
Funeral, Vehicle, Office
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04272A
Award:
2004 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
LaSalle Bank
Title:
Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04273A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Volkswagen
Title:
Van of the Year 1, Van of the Year 2, Van of the Year 3
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04274A
Award:
2004 Advertising Merit Award
Agency:
Grupo Zapping Comunicacion / madrid
Client:
LAT
Title:
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04275A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Jenn-Air
Title:
Kitchen, Library, Entertainment Center
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04276A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Lakland Bass
Title:
Drip, Shopping Cart, Bicycle Card
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04277A
Award:
2004 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Scottish Development
Title:
Finance, Golf, Whiskey
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04278A
Award:
2004 Advertising Merit Award
Agency:
Robert/Boisen & Like-Minded / Copenhagen
Client:
Cannes Lions
Title:
Ashtray, Soapdish, Wood
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04279A
Award:
2004 Advertising Merit Award
Agency:
SSC&B Lintas Pvt. Ltd. / Mumbai
Client:
St. Gobain
Title:
T Shirt, Couple, Bedroom, Haircut
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04280A
Award:
2004 Advertising Merit Award
Agency:
Taxi Advertising & Design / Toronto
Client:
KEEN MUSIC, VIDEO & SOUND DESIGN
Title:
TIMELESS, TEARFUL, SOFT, STOVE
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04281A
Award:
2004 Advertising Merit Award
Agency:
The Zimmerman Agency / Tallahassee
Client:
Tallahassee Economic Development Council
Title:
New Location, Closed, Space for Sale
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04282A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04234A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Mouth
Category:
Outdoor / Outdoor: Single
Annual ID:
04235A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Cutaway
Category:
Outdoor / Outdoor: Single
Annual ID:
04236A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Outdoor / Outdoor: Single
Annual ID:
04237A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Eddie Guy
Category:
Outdoor / Outdoor: Single
Annual ID:
04238A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Greg Clarke
Category:
Outdoor / Outdoor: Single
Annual ID:
04239A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Hook
Category:
Outdoor / Outdoor: Single
Annual ID:
04240A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch Plasters
Title:
Saucer
Category:
Outdoor / Outdoor: Single
Annual ID:
04241A
Award:
2004 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
New Beetle Cabriolet
Category:
Outdoor / Outdoor: Single
Annual ID:
04242A
Award:
2004 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Outdoor / Outdoor: Single
Annual ID:
04243A
Award:
2004 Advertising Merit Award
Agency:
Grey Worldwide / Auckland
Client:
INL New Zealand Fishing News
Title:
Hands
Category:
Outdoor / Outdoor: Single
Annual ID:
04244A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids
Title:
Goat
Category:
Outdoor / Outdoor: Single
Annual ID:
04245A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Sours
Title:
Lemon Wedgie
Category:
Outdoor / Outdoor: Single
Annual ID:
04246A