The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Creditopia! Agency: The Y&R Group/Wunderman / Dearborn Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Avoid Abuse Agency: Ogilvy & Mather RSTM / Johannesburg Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression Agency: Saatchi & Saatchi AtPlay / Cape Town Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit Agency: TBWA Shanghai / Shanghai Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Brand Guide Line Agency: Arnold Worldwide / Boston Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Global Crisis Counter Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas Agency: herraiz soto & co / barcelona Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Timberland E-Commerce Website Agency: Fallon / Minneapolis Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
4RealDough Agency: 4RealDough / New York Client: Brian McBrearty Category: Self-Promotion / Self-Promotion - Web Sites
404 Agency: AgênciaClick / São Paulo Client: AgênciaClick Category: Self-Promotion / Self-Promotion - Web Sites
Arteaga Interactivo Agency: Arteaga Interactivo / San Juan Client: Arteaga Interactivo Category: Self-Promotion / Self-Promotion - Web Sites
Web site promotion Agency: Eight x Ten / New York Client: Sean Kennedy Santos Fotographie Category: Self-Promotion / Self-Promotion - Web Sites
Home Page Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Self-Promotion - Web Sites
mN Website Agency: magneticNorth / Manchester Client: magneticNorth Category: Self-Promotion / Self-Promotion - Web Sites
Red Online Magazine Agency: OgivlyInteractive Worldwide / New York Client: Ogilvy North America Category: Self-Promotion / Self-Promotion - Web Sites
Periscope Web Site Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - Web Sites
www.SAYITLOUD.us Agency: SAY IT LOUD! / Orlando Client: SAY IT LOUD! Category: Self-Promotion / Self-Promotion - Web Sites
sharpeonline.com Agency: Hamon - Associates / Santa Monica Client: Sharpe + Associates Category: Self-Promotion / Self-Promotion - Web Sites
The knowledge Agency: Taxi Studio / Abbots Leigh Client: Taxi Studio Category: Self-Promotion / Self-Promotion - Web Sites
www.owerko.com Agency: Wonderlust Industries / New York Client: Lyle Owerko Category: Self-Promotion / Self-Promotion - Web Sites
Mari & Josef 'No Room at The Inn' Agency: Mother Advertising / London Client: Mother Category: Self-Promotion / Self-Promotion - Web Sites
Dr Pepper Raging Low Produc Launch Agency: Click Here / Dallas Client: Dr Pepper Raging Cow Category: Integrated Branding Campaign
Island Hopping Agency: Fallon / Minneapolis Client: The Islands of the Bahamas Ministry of Tourism Category: Integrated Branding Campaign
Where's My Gnome Agency: McKinney + Silver / Raleigh Client: Travelocity Category: Integrated Branding Campaign
Evil Twin Campaign Agency: Ogilvy & Mather / London Client: Ford Sportka Category: Integrated Branding Campaign
Wimbledon 2003 Agency: OgilvyOne worldwide / London Client: IBM Category: Integrated Branding Campaign
Prodigy Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
Thirst campaign Agency: OgilvyInteractive worldwide / New York Client: Sprite Category: Integrated Branding Campaign
Viral Brand Campaign Agency: OgilvyOne worldwide / Singapore Client: The Economist Category: Integrated Branding Campaign
2003 MasterCraft Campaign Agency: Periscope / Minneapolis Client: MasterCraft Category: Integrated Branding Campaign
Hype Agency: Publicis / London Client: Hewlett Packard Category: Integrated Branding Campaign
Wonder Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding Campaign
Palmer Jarvis DDB Agency: Tribal DDB / Vancouver Client: Palmer Jarvis DDB Category: Integrated Branding Campaign
Aircraft Engines Agency: Modem Media / Norwalk Client: General Electric Aircraft Engines Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulysse Towel Email Agency: Arc / London Client: Fiat Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shot Agency: TBWA\London / London Client: TBWA\London Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
NDY 3D Technology Agency: Tribal DDB / Ultimo Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM Agency: Tribal DDB / Ultimo Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Recycling Program Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big Agency: Dentsu / Tokyo Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING? Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner Agency: e-Crusade Marketing / Quarry Bay Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail Agency: Loducca Publicidade Ltda / São Paulo Client: Purina Category: Banners / Banner - Single
Secure Method Agency: Loducca Publicidade Ltda / São Paulo Client: SCHERING Category: Banners / Banner - Single
Ring the bell Agency: Neue Digitale / Frankfurt am Main Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU Agency: OgilvyOne worldwide / London Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall" Agency: OgilvyOne worldwide / Singapore Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine Agency: OgilvyOne worldwide / Singapore Client: Levi Strauss Category: Banners / Banner - Single

2004 Interactive Merit Award

The Y&R Group/Wunderman / Dearborn

Ford Credit

Creditopia!

Non-Profit Organizations / Non-Profit - CD-ROM

04267N

2004 Interactive Merit Award

Ogilvy & Mather RSTM / Johannesburg

POWA

Avoid Abuse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04245N

2004 Interactive Merit Award

Saatchi & Saatchi AtPlay / Cape Town

Amnesty International

expression

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04246N

2004 Interactive Merit Award

TBWA Shanghai / Shanghai

The Coalition for WNTD

Quit

Non-Profit Organizations / Non-Profit - Other Digital Advertising

04268N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Oral B

Brand Guide Line

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

04201N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter

Brand Gaming / Brand Gaming - Other Digital Media

04218N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Jarabe de palo

Jarabe de palo Christmas

Brand Gaming / Brand Gaming - Other Digital Media

04219N

2004 Interactive Merit Award

Fallon / Minneapolis

Timberland

Timberland E-Commerce Website

E-Commerce / E-Commerce B2C - Web Sites

04204N

2004 Interactive Merit Award

4RealDough / New York

Brian McBrearty

4RealDough

Self-Promotion / Self-Promotion - Web Sites

04221N

2004 Interactive Merit Award

AgênciaClick / São Paulo

AgênciaClick

404

Self-Promotion / Self-Promotion - Web Sites

04222N

2004 Interactive Merit Award

Arteaga Interactivo / San Juan

Arteaga Interactivo

Arteaga Interactivo

Self-Promotion / Self-Promotion - Web Sites

04223N

2004 Interactive Merit Award

Eight x Ten / New York

Sean Kennedy Santos Fotographie

Web site promotion

Self-Promotion / Self-Promotion - Web Sites

04224N

2004 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

Home Page

Self-Promotion / Self-Promotion - Web Sites

04225N

2004 Interactive Merit Award

magneticNorth / Manchester

magneticNorth

mN Website

Self-Promotion / Self-Promotion - Web Sites

04226N

2004 Interactive Merit Award

OgivlyInteractive Worldwide / New York

Ogilvy North America

Red Online Magazine

Self-Promotion / Self-Promotion - Web Sites

04227N

2004 Interactive Merit Award

Periscope / Minneapolis

Periscope

Periscope Web Site

Self-Promotion / Self-Promotion - Web Sites

04228N

2004 Interactive Merit Award

SAY IT LOUD! / Orlando

SAY IT LOUD!

www.SAYITLOUD.us

Self-Promotion / Self-Promotion - Web Sites

04229N

2004 Interactive Merit Award

Hamon - Associates / Santa Monica

Sharpe + Associates

sharpeonline.com

Self-Promotion / Self-Promotion - Web Sites

04230N

2004 Interactive Merit Award

Taxi Studio / Abbots Leigh

Taxi Studio

The knowledge

Self-Promotion / Self-Promotion - Web Sites

04231N

2004 Interactive Merit Award

Wonderlust Industries / New York

Lyle Owerko

www.owerko.com

Self-Promotion / Self-Promotion - Web Sites

04232N

2004 Interactive Merit Award

Mother Advertising / London

Mother

Mari & Josef 'No Room at The Inn'

Self-Promotion / Self-Promotion - Web Sites

04261N

2004 Interactive Merit Award

Click Here / Dallas

Dr Pepper Raging Cow

Dr Pepper Raging Low Produc Launch

Integrated Branding Campaign

04249N

2004 Interactive Merit Award

Fallon / Minneapolis

The Islands of the Bahamas Ministry of Tourism

Island Hopping

Integrated Branding Campaign

04250N

2004 Interactive Merit Award

McKinney + Silver / Raleigh

Travelocity

Where's My Gnome

Integrated Branding Campaign

04251N

2004 Interactive Merit Award

Ogilvy & Mather / London

Ford Sportka

Evil Twin Campaign

Integrated Branding Campaign

04252N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003

Integrated Branding Campaign

04253N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy

Integrated Branding Campaign

04254N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

Sprite

Thirst campaign

Integrated Branding Campaign

04255N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

The Economist

Viral Brand Campaign

Integrated Branding Campaign

04256N

2004 Interactive Merit Award

Periscope / Minneapolis

MasterCraft

2003 MasterCraft Campaign

Integrated Branding Campaign

04257N

2004 Interactive Merit Award

Publicis / London

Hewlett Packard

Hype

Integrated Branding Campaign

04258N

2004 Interactive Merit Award

TBWA\Chiat\Day / New York

Absolut

Wonder

Integrated Branding Campaign

04259N

2004 Interactive Merit Award

Tribal DDB / Vancouver

Palmer Jarvis DDB

Palmer Jarvis DDB

Integrated Branding Campaign

04260N

2004 Interactive Merit Award

Modem Media / Norwalk

General Electric Aircraft Engines

Aircraft Engines

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04202N

2004 Interactive Merit Award

Arc / London

Fiat

Ulysse Towel Email

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04247N

2004 Interactive Merit Award

TBWA\London / London

TBWA\London

Shot

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

04248N

2004 Interactive Merit Award

Tribal DDB / Ultimo

Norman Disney Young

NDY 3D Technology

Promotional Advertising / Promotional Advertising - CD-ROM

04152N

2004 Interactive Merit Award

Tribal DDB / Ultimo

Volkswagen Group Australia

Volkswagen Touareg CD ROM

Promotional Advertising / Promotional Advertising - CD-ROM

04153N

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Recycling Program

Banners / Banner - Single

04067N

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

FootBag

Banners / Banner - Single

04068N

2004 Interactive Merit Award

Dentsu / Tokyo

Daihatsu Motor

A small car carries big

Banners / Banner - Single

04069N

2004 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Growing Banner

Banners / Banner - Single

04070N

2004 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Isn't this ANNOYING?

Banners / Banner - Single

04071N

2004 Interactive Merit Award

e-Crusade Marketing / Quarry Bay

Janssen Pharmaceutica

Dandruff "scratch and win" banner

Banners / Banner - Single

04072N

2004 Interactive Merit Award

Loducca Publicidade Ltda / São Paulo

Purina

Tail

Banners / Banner - Single

04073N

2004 Interactive Merit Award

Loducca Publicidade Ltda / São Paulo

SCHERING

Secure Method

Banners / Banner - Single

04074N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

JK's Tattoo & Piercing

Ring the bell

Banners / Banner - Single

04075N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003 MPU

Banners / Banner - Single

04076N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

GlaxoSmithKline

Scotts Emulsion "Tall"

Banners / Banner - Single

04077N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Levi Strauss

Levis 501 Washing Machine

Banners / Banner - Single

04078N

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