The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Nokia 3200 "Drag"
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Single
Smooth
Agency: OgilvyOne worldwide / Singapore
Client: Unilever - Dove Category: Banners / Banner - Single
Grabber"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Danone Marketing Category: Banners / Banner - Single
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Banners / Banner - Single
Pass The Parcel
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Search Engine
Agency: TBWA\Germany / Berlin
Client: Alzheimer Research Category: Banners / Banner - Single
Blues Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Dinosaur Planet
Agency: itraffic an AGENCY.COM company / New York
Client: Discovery Channel Category: Banners / Banner - Single
ESP/ESPN
Agency: Fusebox, inc / New York
Client: ESPN The Magazine Category: Banners / Banner - Single
Eyes
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Banners / Banner - Single
EKG Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Air Master
Agency: Arteaga Interactivo / San Juan
Client: Air Master Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The caribbean in pinstripes
Agency: cosmoblonde / berlin
Client: Bacardi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sideshow Corporate Site
Agency: Hillmancurtis / New York
Client: Sideshow Creative Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
EMI Music Publishing
Agency: IconNicholson / New York
Client: EMI Music Publishing Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IFB Dr. Braschel AG
Agency: Jung von Matt / Stuttgart
Client: IFB Dr. Braschel AG Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Wert & Company website
Agency: Nick Law / Knoxville
Client: Wert & Company Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
On Demand Simulator
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Global Website
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fort Franklin Halloween Card
Agency: FORT FRANKLIN / Boston
Client: Fort Franklin Category: Self-Promotion / Self-Promotion - Other Digital Advertising
fashion show projections
Agency: mass / new york
Client: mass / project Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Self-Promotion / Self-Promotion - Other Digital Advertising
pn-world.tv
Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku,
Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play)
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003
Agency: DoubleYou / Barcelona
Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40
Agency: Euro RSCG 4D / New York
Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site
Agency: FORT FRANKLIN / Boston
Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom
Agency: Genex / Culver City
Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher
Agency: Hi-ReS! / London
Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake
Agency: Hi-ReS! / London
Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO
Agency: henderson bas / Toronto
Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon
Agency: Nordpol / Hamburg
Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site
Agency: Sarkissian|Mason / Phoenix
Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later
Agency: Scholz & Volkmer / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin
Agency: Wunderman Interactive / London
Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
OHAYO PLAYERS
Agency: Bascule / Tokyo
Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden
Agency: deepblue networks / Hamburg
Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat
Agency: Grupo W / Saltillo
Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK?
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website
Agency: magneticNorth / Manchester
Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
