The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO Agency: henderson bas / Toronto Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon Agency: Nordpol / Hamburg Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200 Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site Agency: Sarkissian|Mason / Phoenix Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later Agency: Scholz & Volkmer / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin Agency: Wunderman Interactive / London Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
OHAYO PLAYERS Agency: Bascule / Tokyo Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden Agency: deepblue networks / Hamburg Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat Agency: Grupo W / Saltillo Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK? Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website Agency: magneticNorth / Manchester Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead Agency: Ruder Finn Interactive / New York Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites
Nesquik Jungle Adventure Agency: Zentropy Partners / London Client: Nesquik Category: Brand Gaming / Brand Gaming - Websites
SOCOM II: U.S. Navy SEALs Agency: Zugara / Los Angeles Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
PinCorp - The Show 2003 CD-ROM Agency: Matter / St.Paul Client: AdFed MN Category: Self-Promotion / Self-Promotion - CD-ROM
Echo Boys CD-ROM Agency: Periscope / Minneapolis Client: Echo Boys Category: Self-Promotion / Self-Promotion - CD-ROM
The BMW X3: Discover the New Versatility. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The BMW X5. Explore. Experience. Enjoy. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Lew BMW 5 Series. Someone Has to Take the Lead. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance. Agency: BBDO InterOne / Hamburg Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MINI Showroom Agency: Blast Radius / Vancouver Client: BMW Group Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
I Am Not Michael Jordan Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Gameboy Advance SP Agency: Blast Radius / Vancouver Client: Nintendo of Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MIKIMOTO Agency: Business Architects / Chiyoda-ku Client: K.MIKIMOTO & CO. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mori Arts Center Agency: Business Architects / Tokyo Client: Mori Building Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO Agency: Business Architects / Tokyo Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Victoria's Secret Blue London Jean Agency: Firstborn Multimedia / New York Client: Victoria's Secret Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carlsberg.com Agency: Framfab / Copenhagen Client: Carlsberg Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Football Agency: Framfab / Copenhagen Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Women Agency: Framfab / Copenhagen Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
YOU+HP Landing Environment Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
www.one-silly.de Agency: Jung von Matt / Hamburg Client: ONe ? the functional drink GmbH & Co KG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Power of Dreams Agency: Kinetic Interactive / Singapore Client: KAH Motor Singapore Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Levi's (r) Europe 2003 Agency: Lateral / London Client: Levi's (r) Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas sport style Y-3 Agency: Neue Digitale / Frankfurt am Main Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Levis 501 Reborn Agency: OgilvyOne worldwide / Singapore Client: Levi Strauss Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
John Kenney And Website Agency: Platinum Design / New York Client: John Kenney And Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Making of the Brick Agency: Pop & Co. / New York Client: Lego Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Basketball Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Gridiron Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Website Highlight Towers Agency: Scholz & Volkmer / Wiesbaden Client: Bürozentrum Parkstadt München-Schwabing KG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Website Ingo Maurer Agency: Scholz & Volkmer / Wiesbaden Client: Ingo Maurer Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike ACG Brand Site Agency: The Barbarian Group / Boston Client: Nike ACG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
TW6 Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Camper Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ForwardView Showmail Agency: IQ television group / Atlanta Client: IBM Category: E-Commerce / E-Commerce B2B - Web Sites

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Promotional Advertising / Promotional Advertising - Web Sites

04143N

2004 Interactive Merit Award

henderson bas / Toronto

Nike Canada

Nike RUNTO

Promotional Advertising / Promotional Advertising - Web Sites

04144N

2004 Interactive Merit Award

Nordpol / Hamburg

ASICS Europe GmbH

ASICS Marathon

Promotional Advertising / Promotional Advertising - Web Sites

04145N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200

Promotional Advertising / Promotional Advertising - Web Sites

04146N

2004 Interactive Merit Award

Sarkissian|Mason / Phoenix

Mazda North American Operations

X2 X-Men Promotional Site

Promotional Advertising / Promotional Advertising - Web Sites

04147N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Mercedes-Benz

Website 7 Years Later

Promotional Advertising / Promotional Advertising - Web Sites

04149N

2004 Interactive Merit Award

Wunderman Interactive / London

Ford

Ford Streetka Evil Twin

Promotional Advertising / Promotional Advertising - Web Sites

04150N

2004 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Saez Merino

Girl seeks bad boy

Promotional Advertising / Promotional Advertising - Web Sites

04151N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy II Sitelet

Promotional Advertising / Promotional Advertising - Web Sites

04199N

2004 Interactive Merit Award

Bascule / Tokyo

Tanaka Garden

OHAYO PLAYERS

Brand Gaming / Brand Gaming - Websites

04207N

2004 Interactive Merit Award

deepblue networks / Hamburg

Reemtsma Cigarettenfabriken

West Flower Garden

Brand Gaming / Brand Gaming - Websites

04208N

2004 Interactive Merit Award

Grupo W / Saltillo

Bimbo

The lost wheat

Brand Gaming / Brand Gaming - Websites

04209N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Real Madrid en Mahou game

Brand Gaming / Brand Gaming - Websites

04210N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Who killed JFK?

Brand Gaming / Brand Gaming - Websites

04211N

2004 Interactive Merit Award

magneticNorth / Manchester

Kellogg's Frosties

Earn Your Stripes Website

Brand Gaming / Brand Gaming - Websites

04212N

2004 Interactive Merit Award

Pop & Co. / New York

Cartoon Network

InuYasha: Demon Tournament

Brand Gaming / Brand Gaming - Websites

04213N

2004 Interactive Merit Award

Ruder Finn Interactive / New York

Ruder Finn Interactive

Mr. PicassoHead

Brand Gaming / Brand Gaming - Websites

04214N

2004 Interactive Merit Award

Zentropy Partners / London

Nesquik

Nesquik Jungle Adventure

Brand Gaming / Brand Gaming - Websites

04216N

2004 Interactive Merit Award

Zugara / Los Angeles

Sony Computer Entertainment America

SOCOM II: U.S. Navy SEALs

Brand Gaming / Brand Gaming - Websites

04217N

2004 Interactive Merit Award

Matter / St.Paul

AdFed MN

PinCorp - The Show 2003 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

04262N

2004 Interactive Merit Award

Periscope / Minneapolis

Echo Boys

Echo Boys CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

04263N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The BMW X3: Discover the New Versatility.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04158N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The BMW X5. Explore. Experience. Enjoy.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04159N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The Lew BMW 5 Series. Someone Has to Take the Lead.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04160N

2004 Interactive Merit Award

BBDO InterOne / Hamburg

BMW AG

The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04161N

2004 Interactive Merit Award

Blast Radius / Vancouver

BMW Group Canada

MINI Showroom

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04162N

2004 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

I Am Not Michael Jordan

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04163N

2004 Interactive Merit Award

Blast Radius / Vancouver

Nintendo of Europe

Gameboy Advance SP

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04164N

2004 Interactive Merit Award

Business Architects / Chiyoda-ku

K.MIKIMOTO & CO.

MIKIMOTO

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04165N

2004 Interactive Merit Award

Business Architects / Tokyo

Mori Building

Mori Arts Center

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04166N

2004 Interactive Merit Award

Business Architects / Tokyo

Mori Hospitality Corporation

GRAND HYATT TOKYO

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04167N

2004 Interactive Merit Award

Firstborn Multimedia / New York

Victoria's Secret

Victoria's Secret Blue London Jean

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04168N

2004 Interactive Merit Award

Framfab / Copenhagen

Carlsberg

Carlsberg.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04169N

2004 Interactive Merit Award

Framfab / Copenhagen

Nike Europe

Nike Football

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04170N

2004 Interactive Merit Award

Framfab / Copenhagen

Nike Europe

Nike Women

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04171N

2004 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

YOU+HP Landing Environment

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04172N

2004 Interactive Merit Award

Jung von Matt / Hamburg

ONe ? the functional drink GmbH & Co KG

www.one-silly.de

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04173N

2004 Interactive Merit Award

Kinetic Interactive / Singapore

KAH Motor Singapore

The Power of Dreams

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04174N

2004 Interactive Merit Award

Lateral / London

Levi's (r) Europe

Levi's (r) Europe 2003

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04175N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

adidas-Salomon AG

adidas sport style Y-3

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04176N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Levi Strauss

Levis 501 Reborn

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04177N

2004 Interactive Merit Award

Platinum Design / New York

John Kenney And

John Kenney And Website

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04179N

2004 Interactive Merit Award

Pop & Co. / New York

Lego

Making of the Brick

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04180N

2004 Interactive Merit Award

R/GA / New York

Nike

Nike Basketball

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04181N

2004 Interactive Merit Award

R/GA / New York

Nike

Nike Gridiron

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04182N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Bürozentrum Parkstadt München-Schwabing KG

Website Highlight Towers

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04183N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Ingo Maurer

Website Ingo Maurer

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04184N

2004 Interactive Merit Award

The Barbarian Group / Boston

Nike ACG

Nike ACG Brand Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04185N

2004 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Camper

TW6

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

04186N

2004 Interactive Merit Award

IQ television group / Atlanta

IBM

ForwardView Showmail

E-Commerce / E-Commerce B2B - Web Sites

04203N

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