The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Twins, Singing, Mother X Girlfriend, Hot Sister Agency: AgênciaClick / São Paulo Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains Agency: Berger Baader Hermes /digital / Munich Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power Agency: Digitas / Boston Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3 Agency: Hakuhodo / Minatoku Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver Agency: iLeo / Chicago Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey Agency: MRM Partners / San Francisco Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture Agency: Neue Digitale / Frankfurt am Main Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves Agency: OgilvyOne worldwide / Beijing Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In Agency: Organic / Bloomfield Hills Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper Agency: Syrup / BMF / Chippendale Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass Agency: Zentropy Partners / London Client: Tourism Ireland Category: Banners / Banner - Campaign
archfund.org Agency: Arnold Worldwide / St. Louis Client: Jefferson National Parks Association Category: Non-Profit Organizations / Non-Profit - Web Sites
The parachutist Agency: BDDP & Fils / Boulogne-Billancourt Client: Greenpeace Category: Non-Profit Organizations / Non-Profit - Web Sites
America Needs Nurses Site Agency: BVK / Milwaukee Client: America Needs Nurses Category: Non-Profit Organizations / Non-Profit - Web Sites
Serve Agency Web Site Agency: BVK / Milwaukee Client: Serve Category: Non-Profit Organizations / Non-Profit - Web Sites
NASA Portal Agency: Critical Mass / Calgary Client: NASA Category: Non-Profit Organizations / Non-Profit - Web Sites
The Nature Audit - Interactive Mapping Application Agency: epiculture / Toronto Client: WWF Canada Category: Non-Profit Organizations / Non-Profit - Web Sites
Viral Agency: Euro RSCG Interaction / London Client: Crusaid Category: Non-Profit Organizations / Non-Profit - Web Sites
Forever Honor Web Site Agency: Periscope / Minneapolis Client: U.S. Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Sites
World of Expression Agency: Platinum Design / New York Client: Bertelsmann's Scholarship Program Category: Non-Profit Organizations / Non-Profit - Web Sites
Release1 Web Site Agency: The Barbarian Group / Boston Client: Release1 Category: Non-Profit Organizations / Non-Profit - Web Sites
Save the Leatherback Agency: Tribal DDB / Vancouver Client: Sea Turtle Restoration Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Grotto.TV Agency: White Sheep / Helsinki Client: Nordic Institute for Contemporary Art (NIFCA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Japain, Italian, Russian Agency: Euro RSCG Interaction Brasil / São Paulo Client: TIM Category: Wireless / Wireless - Campaign
Is This You Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Nikebeautiful Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Presto Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Something Agency: AKQA / San Francisco Client: Nike Category: Beyond the Banner
Pods Unite Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Coping with All the Ladies Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Beyond the Banner
Brewmaster Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner
El Generoso Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Beyond the Banner
BMW Z4 Endorphines Agency: herraiz soto & co / barcelona Client: BMW Category: Beyond the Banner
REC Agency: Loducca Publicidade / São Paulo Client: 2001 VIDEOLOCADORA Category: Beyond the Banner
Hoax Agency: Modem Media / Norwalk Client: Heineken USA Category: Beyond the Banner
Wimbledon 2003 Screen Saver Agency: OgilvyOne worldwide / London Client: IBM Category: Beyond the Banner
The Bonsite Agency: Saatchi & Saatchi / Frankfurt Client: Bonsai Rüger Category: Beyond the Banner
Bi-Xenon Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Corporate Category: Beyond the Banner
Blues" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
EKG" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
Indie" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
Metal" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
The Deal" Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Beyond the Banner
RBK Whodunit? Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
New Beetle Convertible Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
Touareg Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Beyond the Banner
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Beyond the Banner
adidas T mac 3 Agency: SBI.Razorfish / Cambridge Client: adidas Category: Beyond the Banner
Reebok Technology Agency: Organic / Bloomfield Hills Client: Reebok Category: Beyond the Banner

2004 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola Brasil

Twins, Singing, Mother X Girlfriend, Hot Sister

Banners / Banner - Campaign

04088N

2004 Interactive Merit Award

Berger Baader Hermes /digital / Munich

HypoVereinsbank

Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains

Banners / Banner - Campaign

04089N

2004 Interactive Merit Award

Digitas / Boston

American Express

Dive, Next Reward, Textures, Orbit, Power

Banners / Banner - Campaign

04090N

2004 Interactive Merit Award

Hakuhodo / Minatoku

World Wide Fund for Nature Japan

Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3

Banners / Banner - Campaign

04091N

2004 Interactive Merit Award

iLeo / Chicago

U.S. Army

Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver

Banners / Banner - Campaign

04092N

2004 Interactive Merit Award

MRM Partners / San Francisco

Microsoft

Baseball, Crew, Golf, Hockey

Banners / Banner - Campaign

04094N

2004 Interactive Merit Award

Neue Digitale / Frankfurt am Main

NITRO Snowboards

the finger, the tape, the picture

Banners / Banner - Campaign

04095N

2004 Interactive Merit Award

OgilvyOne worldwide / Beijing

China Mobile

Taichi, 10 famous morning exercises, Hip hop moves

Banners / Banner - Campaign

04096N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Sketch, Drag, Notebook

Banners / Banner - Campaign

04097N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Napster

Spotlight, Headphones, Plugged In

Banners / Banner - Campaign

04098N

2004 Interactive Merit Award

Syrup / BMF / Chippendale

Blackmores Limited

Pregnancy, Sneeze, Stress, Rabbits, Flopper

Banners / Banner - Campaign

04099N

2004 Interactive Merit Award

Zentropy Partners / London

Tourism Ireland

Waterfall, Lake, Reeds, Grass

Banners / Banner - Campaign

04101N

2004 Interactive Merit Award

Arnold Worldwide / St. Louis

Jefferson National Parks Association

archfund.org

Non-Profit Organizations / Non-Profit - Web Sites

04233N

2004 Interactive Merit Award

BDDP & Fils / Boulogne-Billancourt

Greenpeace

The parachutist

Non-Profit Organizations / Non-Profit - Web Sites

04234N

2004 Interactive Merit Award

BVK / Milwaukee

America Needs Nurses

America Needs Nurses Site

Non-Profit Organizations / Non-Profit - Web Sites

04235N

2004 Interactive Merit Award

BVK / Milwaukee

Serve

Serve Agency Web Site

Non-Profit Organizations / Non-Profit - Web Sites

04236N

2004 Interactive Merit Award

Critical Mass / Calgary

NASA

NASA Portal

Non-Profit Organizations / Non-Profit - Web Sites

04237N

2004 Interactive Merit Award

epiculture / Toronto

WWF Canada

The Nature Audit - Interactive Mapping Application

Non-Profit Organizations / Non-Profit - Web Sites

04238N

2004 Interactive Merit Award

Euro RSCG Interaction / London

Crusaid

Viral

Non-Profit Organizations / Non-Profit - Web Sites

04239N

2004 Interactive Merit Award

Periscope / Minneapolis

U.S. Marine Corps

Forever Honor Web Site

Non-Profit Organizations / Non-Profit - Web Sites

04240N

2004 Interactive Merit Award

Platinum Design / New York

Bertelsmann's Scholarship Program

World of Expression

Non-Profit Organizations / Non-Profit - Web Sites

04241N

2004 Interactive Merit Award

The Barbarian Group / Boston

Release1

Release1 Web Site

Non-Profit Organizations / Non-Profit - Web Sites

04242N

2004 Interactive Merit Award

Tribal DDB / Vancouver

Sea Turtle Restoration Project

Save the Leatherback

Non-Profit Organizations / Non-Profit - Web Sites

04243N

2004 Interactive Merit Award

White Sheep / Helsinki

Nordic Institute for Contemporary Art (NIFCA)

Grotto.TV

Non-Profit Organizations / Non-Profit - Web Sites

04244N

2004 Interactive Merit Award

Euro RSCG Interaction Brasil / São Paulo

TIM

Japain, Italian, Russian

Wireless / Wireless - Campaign

04220N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Is This You

Beyond the Banner

04102N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Nikebeautiful

Beyond the Banner

04103N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Presto

Beyond the Banner

04104N

2004 Interactive Merit Award

AKQA / San Francisco

Nike

Something

Beyond the Banner

04105N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Pods Unite

Beyond the Banner

04107N

2004 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Coping with All the Ladies

Beyond the Banner

04108N

2004 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Brewmaster

Beyond the Banner

04110N

2004 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

El Generoso

Beyond the Banner

04111N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW Z4 Endorphines

Beyond the Banner

04112N

2004 Interactive Merit Award

Loducca Publicidade / São Paulo

2001 VIDEOLOCADORA

REC

Beyond the Banner

04113N

2004 Interactive Merit Award

Modem Media / Norwalk

Heineken USA

Hoax

Beyond the Banner

04114N

2004 Interactive Merit Award

OgilvyOne worldwide / London

IBM

Wimbledon 2003 Screen Saver

Beyond the Banner

04116N

2004 Interactive Merit Award

Saatchi & Saatchi / Frankfurt

Bonsai Rüger

The Bonsite

Beyond the Banner

04117N

2004 Interactive Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW Corporate

Bi-Xenon

Beyond the Banner

04118N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Blues"

Beyond the Banner

04119N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

EKG"

Beyond the Banner

04120N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Indie"

Beyond the Banner

04122N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

Metal"

Beyond the Banner

04123N

2004 Interactive Merit Award

Venables, Bell & Partners / San Francisco

Napster

The Deal"

Beyond the Banner

04124N

2004 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Whodunit?

Beyond the Banner

04125N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

New Beetle Convertible

Beyond the Banner

04131N

2004 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

Touareg

Beyond the Banner

04132N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Beyond the Banner

04142N

2004 Interactive Merit Award

SBI.Razorfish / Cambridge

adidas

adidas T mac 3

Beyond the Banner

04148N

2004 Interactive Merit Award

Organic / Bloomfield Hills

Reebok

Reebok Technology

Beyond the Banner

04178N

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