The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Tandem Bike
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Essence Category: Beyond the Banner
No you can't
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Thermo Virtual Lab
Agency: Hill, Holliday, Connors, Cosmopulos / Boston
Client: Thermo Electron Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Showmail Email
Agency: IQ television group / Atlanta
Client: National Geographic Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Screensaver Fraport
Agency: Scholz & Volkmer / Wiesbaden
Client: Fraport AG Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Treo 600 True Size Screen Calibrator
Agency: Exemplum / Blacksburg
Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2004 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE Essence
Title:
Tandem Bike
Category:
Beyond the Banner
Annual ID:
04190N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
No you can't
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
04191N
Award:
2004 Interactive Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos / Boston
Client:
Thermo Electron
Title:
Thermo Virtual Lab
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04154N
Award:
2004 Interactive Merit Award
Agency:
IQ television group / Atlanta
Client:
National Geographic
Title:
Showmail Email
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04155N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Fraport AG
Title:
Screensaver Fraport
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04156N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04157N
Award:
2004 Interactive Merit Award
Agency:
Exemplum / Blacksburg
Client:
PalmOne
Title:
Treo 600 True Size Screen Calibrator
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04205N
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N