The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Class of Tomorrow CD-ROM
Agency: J. Walter Thompson / Atlanta
Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Self Promo Website
Agency: EyeballNYC / New York
Client: EyeballNYC Category: Self-Promotion / Self-Promotion - Web Sites
Gorgeous Website
Agency: UNIT 9 / London
Client: Gorgeous Enterprises Category: Self-Promotion / Self-Promotion - Web Sites
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Gary Taxali
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Agency: Cartoon Network Trade Creative Services / Atlanta
Client: Cartoon Network, Trade Creative Services Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
January, February, March, April, May
Agency: Ogilvy & Mather / Mumbai
Client: Mid-Day Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Book of Splashes and Book of Frames
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
My first goal
Agency: Nordpol / Hamburg
Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Website ACHT FRANKFURT
Agency: Scholz & Volkmer / Wiesbaden
Client: ACHT FRANKFURT Digital Solutions Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Scholz & Volkmer Timesaver
Agency: Scholz & Volkmer / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04090A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04091A
Award:
2004 Interactive Silver Pencil
Agency:
J. Walter Thompson / Atlanta
Client:
United States Marine Corps
Title:
Class of Tomorrow CD-ROM
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04035N
Award:
2004 Advertising Silver Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04052A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04030A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04057A
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Package Design / Commercial Product Packaging
Annual ID:
04012D
Award:
2004 Design Silver Pencil
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Carlton Packs - Limited Editions - Art Nouveau
Category:
Package Design / Commercial Product Packaging
Annual ID:
04015D
Award:
2004 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04047A
Award:
2004 Interactive Silver Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04039N
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04005A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04007A
Award:
2004 Interactive Silver Pencil
Agency:
EyeballNYC / New York
Client:
EyeballNYC
Title:
Self Promo Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04055N
Award:
2004 Interactive Silver Pencil
Agency:
UNIT 9 / London
Client:
Gorgeous Enterprises
Title:
Gorgeous Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04056N
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04066A
Award:
2004 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04077A
Award:
2004 Interactive Silver Pencil
Agency:
Fuel Europe / 1071 DB Amsterdam
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Annual ID:
04043N
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04020A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Design Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Gary Taxali
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04018D
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04011A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04097A
Award:
2004 Advertising Silver Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fed Ex
Title:
Cassete Recorder, Simon, Videogame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04017A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Fly, Light Switch, Dandelion Seed
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04018A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Design Silver Pencil
Agency:
Cartoon Network Trade Creative Services / Atlanta
Client:
Cartoon Network, Trade Creative Services
Title:
Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, The Brak Show, Sealab 2021, Aqua Teen Hunger Force
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04021D
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Mid-Day
Title:
January, February, March, April, May
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04022D
Award:
2004 Advertising Silver Pencil
Agency:
J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04100A
Award:
2004 Advertising Silver Pencil
Agency:
Taxi Advertising & Design / Toronto
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04101A
Award:
2004 Advertising Silver Pencil
Agency:
Master Comunicação / Curitiba
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04068A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04069A
Award:
2004 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Book of Splashes and Book of Frames
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04037D
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Design Silver Pencil
Agency:
Nordpol / Hamburg
Client:
goool sportswear GmbH
Title:
My first goal
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04032D
Award:
2004 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Annual ID:
04002N
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Singapore / Singapore
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04029A
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
ACHT FRANKFURT Digital Solutions
Title:
Website ACHT FRANKFURT
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04033N
Award:
2004 Design Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04025D
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Timesaver
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04059N
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner, Gondola, Wall
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04045A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04035A
Award:
2004 Interactive Silver Pencil
Agency:
Neue Digitale / Frankfurt am Main
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04018N
