The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Social Media
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Editorial / Digital Publications
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Print / Health & Wellness
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Direction / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Direction / Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft - Use of Music / Original Music
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Craft / Writing
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Live Webcast
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Innovation in Design
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York
Client: Verizon Category: Mobile-First Video / Under 3 Seconds
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Identity System
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá
Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential Radio & Audio
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Experiential Radio & Audio
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Experiential / Live Events
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Experiential / Live Events
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Video / Online-only Video - Single
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
The remarkable Katherine
Agency: DDB Group Germany / Düsseldorf
Client: STABILO International GmbH Category: Publishing / Magazine - Single
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Cultural Driver
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Creative Effectiveness
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Social Post / Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Experiential
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
Award:
2019 Social Media Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Annual ID:
OS_SM19032S
Award:
2019 Design Silver Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Editorial / Digital Publications
Annual ID:
OS_DE19020S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Annual ID:
OS_PO19044S
Award:
2019 Direct Marketing Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19039S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Print / Health & Wellness
Annual ID:
OS_HW19016S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Academy Films / London + adam&eveDDB / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Craft - Direction / Single
Annual ID:
OS_MI19004S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client:
Ubisoft
Title:
The Baptism
Category:
Craft - Direction / Single
Annual ID:
OS_MI19005S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19042S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19043S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19018S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Public Relations
Annual ID:
OS_HW19022S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Annual ID:
OS_HW19023S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Annual ID:
OS_BE19012S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Annual ID:
OS_BE19013S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
PostPanic / Amsterdam + Nuna9 / London
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Annual ID:
OS_BE19014S
Award:
2019 Direct Marketing Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Annual ID:
OS_DI19031S
Award:
2019 Interactive & Online Silver Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Annual ID:
OS_IN19025S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Live Webcast
Annual ID:
OS_BE19020S
Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Innovation in Design
Annual ID:
OS_DE19075S
Award:
2019 Mobile Silver Pencil
Agency:
Verizon / New York
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Annual ID:
OS_MO19009S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19024S
Award:
2019 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Annual ID:
OS_DE19007S
Award:
2019 Design Silver Pencil
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Annual ID:
OS_DE19008S
Award:
2019 Design Silver Pencil
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly 15: Materials
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19038S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19028S
Award:
2019 Interactive & Online Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Annual ID:
OS_IN19003S
Award:
2019 Social Media Silver Pencil
Agency:
MULLENLOWE SSP3 / Bogotá
Client:
El Tiempo Newspaper
Title:
Women Rewrite Women
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19015S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19010S
Award:
2019 Radio & Audio Silver Pencil
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Experiential Radio & Audio
Annual ID:
OS_RA19011S
Award:
2019 Design Silver Pencil
Agency:
Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client:
Nike Greater China
Title:
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19053S
Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Annual ID:
OS_DI19012S
Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Live Events
Annual ID:
OS_DI19013S
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S
Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Annual ID:
OS_BE19030S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Annual ID:
OS_BE19031S
Award:
2019 Interactive & Online Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19012S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19013S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19025S
Award:
2019 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19031S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB Group Germany / Düsseldorf
Client:
STABILO International GmbH
Title:
The remarkable Katherine
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19010S
Award:
2019 Cultural Driver Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Cultural Driver
Annual ID:
OS_CD19002S
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Creative Effectiveness
Annual ID:
OS_CE19004S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19012S
Award:
2019 Social Media Silver Pencil
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Social Post / Campaign
Annual ID:
OS_SM19009S
Award:
2019 Experiential & Immersive Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Annual ID:
OS_EX19022S
Award:
2019 Mobile Silver Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming
Annual ID:
OS_MO19012S
Award:
2019 Design Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19054S
Award:
2019 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Nanjing Graphic Designer Alliance
Title:
Mutual Observation and Learning
Category:
Editorial / Books
Annual ID:
OS_DE19017S
