The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Feel new sesame street
Agency: ADK Inc. / Tokyo
Client: SESAME STREET PARTNERS JAPAN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tomato, Steak, Potato
Agency:
Client: Dexter Russel Cutlery Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Wild Postings
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Propaganda*4
Agency: JWT Shanghai / Shanghai
Client: Long Xi Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
"Garden Flower"/"Garden Palm"/"Gardens"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Kinokuniya Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
EYES
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The etiquette poster
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
RED, Issue 5
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Design Camp 2004
Agency: Carmichael Lynch / Minneapolis
Client: AIGA-Minnesota Design Camp 2004 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Painted Trees
Agency: RMG David / New Delhi
Client: WWF - India Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Capture the Motion
Agency: Lobo / São Paulo
Client: Panasonic Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Cut-Outs
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Spider-Man 2
Agency: Prologue Films / Malibu
Client: Sony Pictures Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Dawn of the Dead
Agency: Prologue Films / Malibu
Client: Universal Studios Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Wimbledon
Agency: Prologue Films / Malibu
Client: Universal Studios Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
?Sheer Delight? Nokia 6230 Launch Animation
Agency: The Upper Storey Pte Ltd / Singapore
Client: Nokia Corporation Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
TAKAGI MASAKATSU : COEIDA
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Sixty Magazine
Agency: Arnika / Richmond
Client: VCU Adcenter Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
mouths
Agency: grupo zapping / Madrid
Client: bits sin fronteras Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
H?kan Ludwigson
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Look here! Look here!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Neckar Brand Manual
Agency: Jung von Matt AG / Stuttgart
Client: The Neckar Valley Green Space Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Face of a Nation
Agency: Orange Juice Design / Durban
Client: Constitutional Court of South Africa Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure
Agency: Saatchi & Saatchi / Cape Town
Client: Wolanani AIDS Initiative Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
White
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Maple Syrup
Agency: Hunt Adkins / Minneapolis
Client: Cub Scout Pack #102 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
27th Portland International Film Festival
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Obituary
Agency: Sawyer Riley Compton / Atlanta
Client: The Atlanta Red Cross Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Live at the Apartheid Museum
Agency: TBWAGavinReddy / Johannesburg
Client: Apartheid Museum Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Shiner Outdoor
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Stop child trafficking Camp.
Agency: Scholz & Friends / Hamburg
Client: Against Abuse Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Blue Q Air Fresheners
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Blue Q Gum Packages
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Hope Super Lights
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Japan Tobacco Inc. Category: Package Design / Product Packaging: Campaign
Invent your Scent
Agency: DEW GIBBONS / LONDON
Client: The Body Shop Category: Package Design / Product Packaging: Campaign
Dinosaur, Flower, Snowman
Agency: Downtown Partners / Toronto
Client: Pepsi QTG - Life Cereal Category: Package Design / Product Packaging: Campaign
PACKAGING
Agency: graham clifford design / New York
Client: TEANY BEVERAGE Category: Package Design / Product Packaging: Campaign
Flavoured table salt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hanson & M?hring Category: Package Design / Product Packaging: Campaign
The Gold House
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Centre for management of the built Enviroment Category: Environmental Design / Environmental Design: Signage
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Environmental Design / Environmental Design: Signage
ASICS Lounge Athens 2004
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: ASICS Europe Category: Environmental Design / Environmental Design: Signage
Green & Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Environmental Design / Environmental Design: Signage
Liv-lit
Agency: Yoshiaki Nishimura / Tokyo
Client: Kansai Electric Power Co., Inc. Category: Environmental Design / Environmental Design: Signage
365&36.5 communications
Agency: 601Bisang / Seoul
Client: 601Bisang Category: Collateral Design / Self-Promotion - Single Only
Bransch No. 3
Agency: Bransch Inc. / New York
Client: Bransch Inc. Category: Collateral Design / Self-Promotion - Single Only
Napoleon Dynamite Holiday Card
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Merit Award
Agency:
ADK Inc. / Tokyo
Client:
SESAME STREET PARTNERS JAPAN
Title:
Feel new sesame street
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05112D
Award:
2005 Design Merit Award
Agency:
Client:
Dexter Russel Cutlery
Title:
Tomato, Steak, Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05113D
Award:
2005 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
Wild Postings
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05114D
Award:
2005 Design Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Long Xi
Title:
Propaganda*4
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05115D
Award:
2005 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Kinokuniya
Title:
"Garden Flower"/"Garden Palm"/"Gardens"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05116D
Award:
2005 Design Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
EYES
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05117D
Award:
2005 Design Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05118D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05119D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 5
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05148D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 6
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05149D
Award:
2005 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
AIGA-Minnesota Design Camp 2004
Title:
Design Camp 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
05198D
Award:
2005 Design Merit Award
Agency:
RMG David / New Delhi
Client:
WWF - India
Title:
Painted Trees
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
05199D
Award:
2005 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Panasonic
Title:
Capture the Motion
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05168D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Cut-Outs
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05173D
Award:
2005 Design Merit Award
Agency:
Prologue Films / Malibu
Client:
Sony Pictures
Title:
Spider-Man 2
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05174D
Award:
2005 Design Merit Award
Agency:
Prologue Films / Malibu
Client:
Universal Studios
Title:
Dawn of the Dead
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05175D
Award:
2005 Design Merit Award
Agency:
Prologue Films / Malibu
Client:
Universal Studios
Title:
Wimbledon
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05176D
Award:
2005 Design Merit Award
Agency:
The Upper Storey Pte Ltd / Singapore
Client:
Nokia Corporation
Title:
?Sheer Delight? Nokia 6230 Launch Animation
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05177D
Award:
2005 Design Merit Award
Agency:
Wieden + Kennedy Tokyo / Minato-ku
Client:
Wieden+Kennedy Tokyo
Title:
TAKAGI MASAKATSU : COEIDA
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05178D
Award:
2005 Design Merit Award
Agency:
Arnika / Richmond
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05190D
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
bits sin fronteras
Title:
mouths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05191D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
H?kan Ludwigson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05192D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05193D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look here! Look here!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05194D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
The Neckar Valley Green Space Foundation
Title:
The Neckar Brand Manual
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05195D
Award:
2005 Design Merit Award
Agency:
Orange Juice Design / Durban
Client:
Constitutional Court of South Africa
Title:
The Face of a Nation
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05196D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Wolanani AIDS Initiative
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05197D
Award:
2005 Design Merit Award
Agency:
He Said She Said / Hamburg
Client:
Dialogue in the Dark
Title:
White
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05185D
Award:
2005 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Cub Scout Pack #102
Title:
Maple Syrup
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05186D
Award:
2005 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
27th Portland International Film Festival
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05187D
Award:
2005 Design Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
The Atlanta Red Cross
Title:
Obituary
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05188D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
Apartheid Museum
Title:
Live at the Apartheid Museum
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05137D
Award:
2005 Design Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Outdoor
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05138D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Against Abuse
Title:
Stop child trafficking Camp.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05140D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Air Fresheners
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05090D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Gum Packages
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05091D
Award:
2005 Design Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Japan Tobacco Inc.
Title:
Hope Super Lights
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05092D
Award:
2005 Design Merit Award
Agency:
DEW GIBBONS / LONDON
Client:
The Body Shop
Title:
Invent your Scent
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05093D
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Pepsi QTG - Life Cereal
Title:
Dinosaur, Flower, Snowman
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05094D
Award:
2005 Design Merit Award
Agency:
graham clifford design / New York
Client:
TEANY BEVERAGE
Title:
PACKAGING
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05095D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hanson & M?hring
Title:
Flavoured table salt
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05096D
Award:
2005 Design Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Buena Vista Pictures Marketing
Title:
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05111N
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Centre for management of the built Enviroment
Title:
The Gold House
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05131D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05132D
Award:
2005 Design Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
ASICS Europe
Title:
ASICS Lounge Athens 2004
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05133D
Award:
2005 Design Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green & Red Curry
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05134D
Award:
2005 Design Merit Award
Agency:
Yoshiaki Nishimura / Tokyo
Client:
Kansai Electric Power Co., Inc.
Title:
Liv-lit
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05135D
Award:
2005 Design Merit Award
Agency:
601Bisang / Seoul
Client:
601Bisang
Title:
365&36.5 communications
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05128D
Award:
2005 Design Merit Award
Agency:
Bransch Inc. / New York
Client:
Bransch Inc.
Title:
Bransch No. 3
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05129D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Napoleon Dynamite Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05130D
