The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
"KOKOKU"
Agency: good design company co.,inc. / Shibuya-ku
Client: HAKUHODO Category: Publication Design / Consumer Magazine Full Issue
Big Chicagoland
Agency: Hans Seeger / Wauwatosa
Client: Big Magazine Category: Publication Design / Consumer Magazine Full Issue
Arena Homme Plus 21 + 22
Agency: lloyd and company / New York
Client: Arena Homme Plus 21 + 22 Category: Publication Design / Consumer Magazine Full Issue
Caustic-Nausea-Slaughter
Agency: Y&R Chicago / Chicago
Client: No Dirty Gold Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Root
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Logos
Agency: CRAMER-KRASSELT / CHICAGO
Client: Hotel Victor Category: Brand and Corporate Identity Design / Logo/Trademark
Logos
Agency: MTV NETWORKS / New York
Client: Nick Digital - NOGGIN Category: Brand and Corporate Identity Design / Logo/Trademark
Ogo Logo
Agency: Ogilvy & Mather / New York
Client: AT&T Wireless Category: Brand and Corporate Identity Design / Logo/Trademark
Summer Gravity Games
Agency: Lobo / São Paulo
Client: OLN Category: Broadcast Design / Broadcast Design: Network Identity
Gutterpups
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Fore Play/Phone/Shower
Agency: Downtown Partners / Toronto
Client: Donato Salons & Spa Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Diaper
Agency: BBDO Guerrero Ortega / Makati City
Client: 4As of the Philippines Category: Direct Mail / Direct Mail: Single
D&AD Annual Invite
Agency: CAMPBELL DOYLE DYE LTD / London
Client: CDD Category: Direct Mail / Direct Mail: Single
Blackmail
Agency: Colenso BBDO / Auckland
Client: HQ Imaging Category: Direct Mail / Direct Mail: Single
Water Glass Orchestra Set
Agency: Colenso BBDO / Auckland
Client: Liquid Sound Studios Category: Direct Mail / Direct Mail: Single
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Direct Mail / Direct Mail: Single
Duffy & Partners 2005 Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Direct Mail / Direct Mail: Single
Amber book of pointers
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Arctic the Cover Exhibition
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Gift wrapping paper
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Come and see Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Living Mailing
Agency: Jung von Matt / Zürich
Client: Tur&Partner (Landscape Architect Company) Category: Direct Mail / Direct Mail: Single
Fashion Designer Calendar
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Payal Jain Category: Direct Mail / Direct Mail: Single
Unisource Show Invitation
Agency: Pivot Design, Inc. / Chicago
Client: Unisource Category: Direct Mail / Direct Mail: Single
Serious on the outside...
Agency: Taxi Studio Ltd / Bristol
Client: Science Museum Category: Direct Mail / Direct Mail: Single
Blackboard and Shoes-Red
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Collateral Design / Point-of-Purchase and In-Store: Single
Moulds
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Design / Point-of-Purchase and In-Store: Single
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Design / Point-of-Purchase and In-Store: Single
Pure New Orleans Poster
Agency: Arnold Worldwide / McLean
Client: Amacai Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Arrow
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Hand
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The rorschach test
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rahmens The 14th public performance "STUDY"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Skyline
Agency: J. Walter Thompson / Detroit
Client: Detroit Music Hall Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Tell-Tale Heart
Agency: Jung von Matt AG / Vienna
Client: Schauspielhaus Wien Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ten Years of democracy
Agency: TBWAGavinReddy / Johannesburg
Client: The Think Council Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"Get It" Poster
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cold days, warm cookies.
Agency: Spunk / Minneapolis
Client: Tank Goodness Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Design Indaba 8
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Cape Town Major Events Co. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
2003 Annual Report
Agency: GJP _ Gee Jeffery & Partners / Toronto
Client: Distress Centres of Toronto Category: Brand and Corporate Identity Design / Annual Report
2004 Report to Shareholders
Agency: Herman Miller, Inc. / Zeeland
Client: Herman Miller, Inc. Category: Brand and Corporate Identity Design / Annual Report
Devoted to Biking
Agency: Diesel / Montreal
Client: GURU BICYCLE CORP. Category: Brand and Corporate Identity / Booklet/Brochure
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Brand and Corporate Identity / Booklet/Brochure
kill bill vol.2
Agency: grupo zapping / Madrid
Client: buenavista Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
HAKUHODO
Title:
"KOKOKU"
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05144D
Award:
2005 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Big Magazine
Title:
Big Chicagoland
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05145D
Award:
2005 Design Merit Award
Agency:
lloyd and company / New York
Client:
Arena Homme Plus 21 + 22
Title:
Arena Homme Plus 21 + 22
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05146D
Award:
2005 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
No Dirty Gold
Title:
Caustic-Nausea-Slaughter
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05189D
Award:
2005 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
City of Minneapolis
Title:
Root
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05080D
Award:
2005 Design Merit Award
Agency:
CRAMER-KRASSELT / CHICAGO
Client:
Hotel Victor
Title:
Logos
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05081D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Digital - NOGGIN
Title:
Logos
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05082D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
AT&T Wireless
Title:
Ogo Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05083D
Award:
2005 Design Merit Award
Agency:
Lobo / São Paulo
Client:
OLN
Title:
Summer Gravity Games
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05179D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Gutterpups
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05181D
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Donato Salons & Spa
Title:
Fore Play/Phone/Shower
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
05126D
Award:
2005 Design Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
4As of the Philippines
Title:
Diaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05150D
Award:
2005 Design Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
CDD
Title:
D&AD Annual Invite
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05151D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
HQ Imaging
Title:
Blackmail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05152D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Liquid Sound Studios
Title:
Water Glass Orchestra Set
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05153D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05154D
Award:
2005 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners 2005 Holiday Wine Bottle
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05155D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Amber book of pointers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05156D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Arctic the Cover Exhibition
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05157D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05158D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Gift wrapping paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05159D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Come and see Swedish photography
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05160D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05161D
Award:
2005 Design Merit Award
Agency:
Jung von Matt / Zürich
Client:
Tur&Partner (Landscape Architect Company)
Title:
Living Mailing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05162D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Payal Jain
Title:
Fashion Designer Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05163D
Award:
2005 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Unisource
Title:
Unisource Show Invitation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05164D
Award:
2005 Design Merit Award
Agency:
Taxi Studio Ltd / Bristol
Client:
Science Museum
Title:
Serious on the outside...
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05165D
Award:
2005 Design Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Blackboard and Shoes-Red
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05120D
Award:
2005 Design Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05122D
Award:
2005 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Moulds
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05123D
Award:
2005 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Plugs
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05124D
Award:
2005 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amacai
Title:
Pure New Orleans Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05097D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05098D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Arrow
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05099D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Hand
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05100D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
The rorschach test
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05101D
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 14th public performance "STUDY"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05102D
Award:
2005 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Detroit Music Hall
Title:
Skyline
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05103D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Schauspielhaus Wien
Title:
The Tell-Tale Heart
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05104D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
The Think Council
Title:
Ten Years of democracy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05105D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
"Get It" Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05106D
Award:
2005 Design Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05107D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05108D
Award:
2005 Design Merit Award
Agency:
Spunk / Minneapolis
Client:
Tank Goodness
Title:
Cold days, warm cookies.
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05109D
Award:
2005 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Cape Town Major Events Co.
Title:
Design Indaba 8
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05110D
Award:
2005 Design Merit Award
Agency:
GJP _ Gee Jeffery & Partners / Toronto
Client:
Distress Centres of Toronto
Title:
2003 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
05052D
Award:
2005 Design Merit Award
Agency:
Herman Miller, Inc. / Zeeland
Client:
Herman Miller, Inc.
Title:
2004 Report to Shareholders
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
05053D
Award:
2005 Design Merit Award
Agency:
Diesel / Montreal
Client:
GURU BICYCLE CORP.
Title:
Devoted to Biking
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05054D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05055D
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
buenavista
Title:
kill bill vol.2
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05056D