The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Revolutions
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Hold the Phone
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
StepUpSpeakOut.com
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Non-Profit Organizations / Non-Profit - Web Sites
Connect Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Stupid.ca
Agency: Bensimon Byrne / Toronto
Client: Ministry of Health and Long Term Care Category: Non-Profit Organizations / Non-Profit - Web Sites
Virtual Derby
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Walking Time Bomb
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Non-Profit Organizations / Non-Profit - Web Sites
Project Rebirth Web site
Agency: IconNicholson / New York
Client: Project Rebirth Category: Non-Profit Organizations / Non-Profit - Web Sites
Wear Yellow
Agency: odopod / San Francisco
Client: Nike / Lance Armstrong Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Exhale
Agency: Tribal DDB Canada / Vancouver
Client: BC Tobacco Reduction Category: Non-Profit Organizations / Non-Profit - Web Sites
Responsible Driving
Agency: Wunderman / Chicago
Client: Motorola Category: Non-Profit Organizations / Non-Profit - Web Sites
UNESCO World Terakoya Movement
Agency: Dentsu / Tokyo
Client: National Federation of UNESCO Associations in Japan Category: Non-Profit Organizations / Non-Profit - Web Sites
Let me tell you a tale
Agency: zentropy / Madrid
Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites
MINI Custom Paint Shop
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: Beyond the Banner
Come Clean Screensaver
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Beyond the Banner
Ugoffliments
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
Subservient Chicken/Friendster
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
Testimonial
Agency: DDB Brasil / São Paulo
Client: TAM Express (courier) Category: Beyond the Banner
HP Festive Holiday Card
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Beyond the Banner
ABSOLUT RASPBERRI
Agency: Springtime and Daddy / New York
Client: ABSOLUT Category: Beyond the Banner
Award:
2005 Interactive Merit Award
Agency:
Client:
Guardian
Title:
Jobs
Category:
Banners / Banner - Campaign
Annual ID:
05089N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Revolutions
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
05183N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hold the Phone
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
05184N
Award:
2005 Interactive Merit Award
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05231N
Award:
2005 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Connect Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05232N
Award:
2005 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05233N
Award:
2005 Interactive Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Stupid.ca
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05234N
Award:
2005 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Virtual Derby
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05235N
Award:
2005 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society/Blue Cross Blue Shield
Title:
Walking Time Bomb
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05236N
Award:
2005 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Project Rebirth
Title:
Project Rebirth Web site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05237N
Award:
2005 Interactive Merit Award
Agency:
odopod / San Francisco
Client:
Nike / Lance Armstrong Foundation
Title:
Wear Yellow
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05238N
Award:
2005 Interactive Merit Award
Agency:
Tribal DDB Canada / Vancouver
Client:
BC Tobacco Reduction
Title:
Exhale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05239N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Responsible Driving
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05240N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
National Federation of UNESCO Associations in Japan
Title:
UNESCO World Terakoya Movement
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05241N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
MSF Spain (Doctors Without Borders)
Title:
Let me tell you a tale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05242N
Award:
2005 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
GE
Title:
Imagination3 (cubed)
Category:
Beyond the Banner
Annual ID:
05090N
Award:
2005 Interactive Merit Award
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
MINI Custom Paint Shop
Category:
Beyond the Banner
Annual ID:
05091N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
PUMA
Title:
Kick your mouse
Category:
Beyond the Banner
Annual ID:
05092N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean Screensaver
Category:
Beyond the Banner
Annual ID:
05093N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Borders
Title:
Giftmixer 3000
Category:
Beyond the Banner
Annual ID:
05094N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoffliments
Category:
Beyond the Banner
Annual ID:
05095N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken/Friendster
Category:
Beyond the Banner
Annual ID:
05096N
Award:
2005 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
TAM Express (courier)
Title:
Testimonial
Category:
Beyond the Banner
Annual ID:
05097N
Award:
2005 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Festive Holiday Card
Category:
Beyond the Banner
Annual ID:
05098N
Award:
2005 Interactive Merit Award
Agency:
GLUE LONDON / London
Client:
POT NOODLE
Title:
THE WEBRING
Category:
Beyond the Banner
Annual ID:
05099N
Award:
2005 Interactive Merit Award
Agency:
GLUE LONDON / London
Client:
POT NOODLE
Title:
CAR PARK KERNOODLING
Category:
Beyond the Banner
Annual ID:
05100N
Award:
2005 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
HP
Title:
HP Print and Play Sweepstakes
Category:
Beyond the Banner
Annual ID:
05102N
Award:
2005 Interactive Merit Award
Agency:
Poke / London
Client:
Orange
Title:
Paper Film Festival
Category:
Beyond the Banner
Annual ID:
05103N
Award:
2005 Interactive Merit Award
Agency:
Springtime and Daddy / New York
Client:
ABSOLUT
Title:
ABSOLUT RASPBERRI
Category:
Beyond the Banner
Annual ID:
05105N
Award:
2005 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
Inkblot
Category:
Beyond the Banner
Annual ID:
05106N
Award:
2005 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
Black Sheep
Category:
Beyond the Banner
Annual ID:
05107N