The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Mouse
Agency: BatesAsia/Shanghai / Shanghai
Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop
Agency: J. Walter Thompson / São Paulo
Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady
Agency: OgilvyInteractive / São Paulo
Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates
Agency: Second Story Interactive Studios / Portland
Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Hardcore
Agency: JWT Cheethambell / Manchester
Client: Scruffs Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Colour Chemistry
Agency: Agency.com / London
Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Pocket Books
Agency: DDB Brasil / São Paulo
Client: Telefonica / Speedy (Internet Connection) Category: Beyond the Banner / Beyond the Banner - Campaign
Que quieres conseguir (Polo Match)
Agency: zentropy / Madrid
Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
The stars of St. Kitts & Nevis
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
PUMA + STARCK
Agency: Beam Interactive & Relationship Marketing / Boston
Client: PUMA + STARCK Category: Promotional Advertising / Promotional Advertising - Web Sites
Touch!DS
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Nintendo Co., Ltd. Category: Promotional Advertising / Promotional Advertising - Web Sites
Chrismahanukwanzakah Microsite
Agency: Fallon / Minneapolis
Client: Virgin Mobile USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Red Bull - Big Air
Agency: Farfar / Stockholm
Client: Red Bull Category: Promotional Advertising / Promotional Advertising - Web Sites
Snowtour
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Promotional Advertising / Promotional Advertising - Web Sites
GIFTMIXER3000? WEBSITE
Agency: Firstborn / New York
Client: Crispin Porter + Bogusky for Borders Category: Promotional Advertising / Promotional Advertising - Web Sites
Speed Sessions
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
The Dance Issue
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Ol?, pleased to beat you
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 1-Series Microsite. It?s coming.
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Cabrio Film Clips
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Relaunch Brand Website / New Showroom
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
Neckar Valley Green Space
Agency: Jung von Matt AG / Stuttgart
Client: Neckar Valley Green Space Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Two Brothers
Agency: Lee Drasin / Universal City
Client: Universal Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Gran Turismo 4
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: ThyssenKrupp Category: Promotional Advertising / Promotional Advertising - Web Sites
Levelvodka.com
Agency: Springtime & Daddy / Stockholm
Client: V&S Absolut Spirits Category: Promotional Advertising / Promotional Advertising - Web Sites
The Day After Tomorrow
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
I, Robot [teaser]
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 7200 Limited Edition Microsite
Agency: The Upper Storey Pte Ltd / Singapore
Client: Nokia Corporation Category: Promotional Advertising / Promotional Advertising - Web Sites
Motorola Ojo? Video Phone
Agency: Wunderman / Chicago
Client: Motorola Category: Promotional Advertising / Promotional Advertising - Web Sites
talby.jp
Agency: Dentsu / Tokyo
Client: KDDI CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
THE CITY OF X-BODY
Agency: Dentsu / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
Nesquik Xtreme Kart Challenge
Agency: BLITZ / Beverly Hills
Client: McElroy Category: Brand Gaming / Brand Gaming - Other Digital Media
Glac?au Vitaminwater
Agency: AKQA / San Francisco
Client: Energy Brands Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAJOLICA MAJORCA
Agency: BBmedia inc. / Tokyo
Client: Shiseido Co Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carmelo 1.5
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
DESIGN YAMAHA
Agency: Business Architects Inc. / Tokyo
Client: YAMAHA CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ConverseGallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Desea, land of good wishes
Agency: CP COMUNICACION PROXIMITY / SPAIN
Client: VOLKSWAGEN AUDI ESPA?A, S.A. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Come Clean
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Angus Diet
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ugoff
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
CORZO
Agency: Firstborn / New York
Client: Bacardi USA Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas tennis verticals 05
Agency: Fork Unstable Media Ost GmbH / Berlin
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Hockey
Agency: henderson bas / Toronto
Client: Nike Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAZDA in Europe
Agency: J. Walter Thompson Japan Ltd. / Tokyo
Client: Mazda Motor Coporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
It's Time For JUBES
Agency: kinetic singapore / Singapore
Client: Wong Coco Pte ltd Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Agency:
BatesAsia/Shanghai / Shanghai
Client:
China Forbidden Drunk-Driving Association
Title:
Mouse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05243N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Alcoholics Anonymous
Title:
Stop
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05244N
Award:
2005 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Parkinson Brazilian Association
Title:
Old Lady
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05245N
Award:
2005 Interactive Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives Game
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05246N
Award:
2005 Interactive Merit Award
Agency:
Second Story Interactive Studios / Portland
Client:
Pirate Soul Museum
Title:
Legendary Pirates
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05247N
Award:
2005 Interactive Merit Award
Agency:
JWT Cheethambell / Manchester
Client:
Scruffs
Title:
Hardcore
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
05170N
Award:
2005 Interactive Merit Award
Agency:
Agency.com / London
Client:
Dulux
Title:
Colour Chemistry
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05109N
Award:
2005 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica / Speedy (Internet Connection)
Title:
Pocket Books
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05110N
Award:
2005 Interactive Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Walt Disney Studios
Title:
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05111N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
Volkswagen Spain
Title:
Que quieres conseguir (Polo Match)
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05112N
Award:
2005 Interactive Merit Award
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
The stars of St. Kitts & Nevis
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05113N
Award:
2005 Interactive Merit Award
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
PUMA + STARCK
Title:
PUMA + STARCK
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05114N
Award:
2005 Interactive Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Nintendo Co., Ltd.
Title:
Touch!DS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05115N
Award:
2005 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Virgin Mobile USA
Title:
Chrismahanukwanzakah Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05116N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Red Bull
Title:
Red Bull - Big Air
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05117N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia N-Gage
Title:
Snowtour
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05118N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Crispin Porter + Bogusky for Borders
Title:
GIFTMIXER3000? WEBSITE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05119N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Speed Sessions
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05120N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
The Dance Issue
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05121N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Ol?, pleased to beat you
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05122N
Award:
2005 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 1-Series Microsite. It?s coming.
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05124N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Cabrio Film Clips
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05125N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Relaunch Brand Website / New Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05126N
Award:
2005 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Neckar Valley Green Space Foundation
Title:
Neckar Valley Green Space
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05127N
Award:
2005 Interactive Merit Award
Agency:
Lee Drasin / Universal City
Client:
Universal Pictures
Title:
Two Brothers
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05128N
Award:
2005 Interactive Merit Award
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Gran Turismo 4
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05130N
Award:
2005 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
ThyssenKrupp
Title:
Discover
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05131N
Award:
2005 Interactive Merit Award
Agency:
Springtime & Daddy / Stockholm
Client:
V&S Absolut Spirits
Title:
Levelvodka.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05132N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
The Day After Tomorrow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05133N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
I, Robot [teaser]
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05134N
Award:
2005 Interactive Merit Award
Agency:
The Upper Storey Pte Ltd / Singapore
Client:
Nokia Corporation
Title:
Nokia 7200 Limited Edition Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05135N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Motorola Ojo? Video Phone
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05136N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
KDDI CORPORATION
Title:
talby.jp
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05137N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
THE CITY OF X-BODY
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05138N
Award:
2005 Interactive Merit Award
Agency:
BLITZ / Beverly Hills
Client:
McElroy
Title:
Nesquik Xtreme Kart Challenge
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
05213N
Award:
2005 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Energy Brands
Title:
Glac?au Vitaminwater
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05140N
Award:
2005 Interactive Merit Award
Agency:
BBmedia inc. / Tokyo
Client:
Shiseido Co Ltd.
Title:
MAJOLICA MAJORCA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05141N
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Carmelo 1.5
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05142N
Award:
2005 Interactive Merit Award
Agency:
Business Architects Inc. / Tokyo
Client:
YAMAHA CORPORATION
Title:
DESIGN YAMAHA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05143N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc
Title:
ConverseGallery.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05144N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
VOLKSWAGEN AUDI ESPA?A, S.A.
Title:
Desea, land of good wishes
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05145N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05146N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05147N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Diet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05148N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoff
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05149N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Bacardi USA
Title:
CORZO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05150N
Award:
2005 Interactive Merit Award
Agency:
Fork Unstable Media Ost GmbH / Berlin
Client:
adidas-Salomon AG
Title:
adidas tennis verticals 05
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05151N
Award:
2005 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike Hockey
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05152N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson Japan Ltd. / Tokyo
Client:
Mazda Motor Coporation
Title:
MAZDA in Europe
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05153N
Award:
2005 Interactive Merit Award
Agency:
kinetic singapore / Singapore
Client:
Wong Coco Pte ltd
Title:
It's Time For JUBES
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05154N