The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Just for Xmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Design / Self-Promotion - Single Only
Guns
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
Sandstrom Holiday Cards
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Collateral Design / Self-Promotion - Single Only
Tokyo Great Visual Greeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: Tokyo Great Visual Category: Collateral Design / Self-Promotion - Single Only
Waste-Me-Not Calendar 2006 "mottainai"
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Collateral Design / Self-Promotion - Single Only
Winter Appeal
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Apple Pro Applications
Agency: Apple Computer / Cupertino
Client: Apple Computer Category: Package Design / Campaign
Graphite Packaging
Agency: DDB Melbourne / Melbourne
Client: PZ Cussons Category: Package Design / Campaign
Au Chocolat Packaging
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Package Design / Campaign
giraffe
Agency: Dynamite Brothers Syndicate / Tokyo
Client: Park Project Inc. Category: Package Design / Campaign
Invitation to the Humanities
Agency: HAKUHODO CREATIVE VOX Inc. / TOKYO
Client: The University of Tokyo Category: Package Design / Campaign
Marc Hellner EP and LP
Agency: Hans Seeger / Wauwatosa
Client: Peacefrog Records Category: Package Design / Campaign
Triumf Ice Cream
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Triumfglass Category: Package Design / Campaign
Whataburger To-Go Bag Campaign
Agency: McGarrah/Jessee / Austin
Client: Whataburger Category: Package Design / Campaign
Oregon Garden Compost Packaging
Agency: Sandstrom Design / Portland
Client: Threemile Canyon Farms Category: Package Design / Campaign
Japanese locally produced wine
Agency: Tokyu Agency Inc. / Tokyo
Client: Mercian Category: Package Design / Campaign
Heavenly Wine
Agency: Turner Duckworth / San Francisco
Client: Heavenly Marketing Category: Package Design / Campaign
Homebase Own Brand
Agency: Turner Duckworth / San Francisco
Client: Homebase Stores Ltd Category: Package Design / Campaign
Swiss Night
Agency: Blattner Brunner / Pittsburgh
Client: Swiss-American Society of Pittsburgh Category: Collateral Design / Posters: Single
Fringe Festival 2
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Single
Audubon / Jet Engine
Agency: BBDO / New York
Client: GE Category: Collateral Design / Posters: Single
125 Calories / Butterflies
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Single
Birds
Agency: Ogilvy & Mather Limited / New Delhi
Client: A:Door Category: Collateral Design / Posters: Single
2005 ESPY Poster
Agency: Opolis / Portland
Client: ESPN Category: Collateral Design / Posters: Single
2005 NEW YEARS SALE
Agency: PENGUIN GRAPHICS / Hiroshima
Client: EVE GROUP CO., LTD. Category: Collateral Design / Posters: Single
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO Category: Collateral Design / Posters: Single
AIGA Call for Entries
Agency: Struck Design / Salt Lake City
Client: AIGA Salt Lake Chapter Category: Collateral Design / Posters: Single
Puppet
Agency: TBWA Singapore / Singapore
Client: Sony PlayStation2 Category: Collateral Design / Posters: Single
3 ID package
Agency: 3 / Albuquerque
Client: 3 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Flutist
Agency: Abhijit / Mumbai
Client: Pandit Hariprasad Chaurasia Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Info where it needs to go
Agency: Nonante / Montreal
Client: Libellule Images Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Tribeca Film Festival Visual Identity 2005
Agency: Ogilvy & Mather, New York / New York
Client: American Express/Tribeca Film Festival Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I am fresh.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Identity
Agency: Shine Advertising / Madison
Client: Umi Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Thielen Designs' Stationary
Agency: Thielen Designs / Albuquerque
Client: Thielen Designs Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
CHRISTMAS TREE - RECYCLING
Agency: Lunar / London
Client: SOUTHWARK PARTNERSHIP Category: Public Service / Non-Profit / Educational / Posters - Single
READ
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: TYPE MUSEUM Category: Public Service / Non-Profit / Educational / Posters - Single
Creative Circus Lecture Poster
Agency: Braley Design / New York
Client: Creative Circus Category: Public Service / Non-Profit / Educational / Posters - Single
Wichita State University Poster Workshop
Agency: Braley Design / New York
Client: Wichita State University Category: Public Service / Non-Profit / Educational / Posters - Single
Queue
Agency: Contract Advertising (India) Pvt. Limited / New Delhi
Client: ICARE Category: Public Service / Non-Profit / Educational / Posters - Single
The World's Smallest Weapon of Mass Destruction
Agency: DENTSU INC. Tokyo / Tokyo
Client: World Swim for Malaria Category: Public Service / Non-Profit / Educational / Posters - Single
Punched
Agency: Fallon / Singapore
Client: Aware Singapore Category: Public Service / Non-Profit / Educational / Posters - Single
NARA YOSHITOMO / HIROSAKI
Agency: FLAME, inc. / tokyo
Client: NPO harappa Category: Public Service / Non-Profit / Educational / Posters - Single
The S?derberg Prize 2005- Volvo YCC
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Single
diabetes
Agency: OgilvyOne / Mumbai
Client: johnson & johnson medical india Category: Public Service / Non-Profit / Educational / Posters - Single
The Explosions Poster "Child"
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
The Explosions Poster "Woman"
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
The Russian Opera Live poster
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Festspielhaus und Festspiele Baden-Baden GmbH Category: Public Service / Non-Profit / Educational / Posters - Single
Award:
2006 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Just for Xmas Mailer
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06151D
Award:
2006 Design Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Naga DDB Malaysia
Title:
Guns
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06152D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Sandstrom Holiday Cards
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06153D
Award:
2006 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual Greeting
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06154D
Award:
2006 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Waste-Me-Not Calendar 2006 "mottainai"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06155D
Award:
2006 Design Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill
Client:
Salvation Army
Title:
Winter Appeal
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06221D
Award:
2006 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
Apple Pro Applications
Category:
Package Design / Campaign
Annual ID:
06102D
Award:
2006 Design Merit Award
Agency:
DDB Melbourne / Melbourne
Client:
PZ Cussons
Title:
Graphite Packaging
Category:
Package Design / Campaign
Annual ID:
06103D
Award:
2006 Design Merit Award
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Au Chocolat Packaging
Category:
Package Design / Campaign
Annual ID:
06104D
Award:
2006 Design Merit Award
Agency:
Dynamite Brothers Syndicate / Tokyo
Client:
Park Project Inc.
Title:
giraffe
Category:
Package Design / Campaign
Annual ID:
06105D
Award:
2006 Design Merit Award
Agency:
HAKUHODO CREATIVE VOX Inc. / TOKYO
Client:
The University of Tokyo
Title:
Invitation to the Humanities
Category:
Package Design / Campaign
Annual ID:
06106D
Award:
2006 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Peacefrog Records
Title:
Marc Hellner EP and LP
Category:
Package Design / Campaign
Annual ID:
06107D
Award:
2006 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Triumfglass
Title:
Triumf Ice Cream
Category:
Package Design / Campaign
Annual ID:
06108D
Award:
2006 Design Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Whataburger
Title:
Whataburger To-Go Bag Campaign
Category:
Package Design / Campaign
Annual ID:
06109D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Threemile Canyon Farms
Title:
Oregon Garden Compost Packaging
Category:
Package Design / Campaign
Annual ID:
06110D
Award:
2006 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
Mercian
Title:
Japanese locally produced wine
Category:
Package Design / Campaign
Annual ID:
06111D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Heavenly Marketing
Title:
Heavenly Wine
Category:
Package Design / Campaign
Annual ID:
06112D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase Stores Ltd
Title:
Homebase Own Brand
Category:
Package Design / Campaign
Annual ID:
06113D
Award:
2006 Design Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Swiss-American Society of Pittsburgh
Title:
Swiss Night
Category:
Collateral Design / Posters: Single
Annual ID:
06114D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival 2
Category:
Collateral Design / Posters: Single
Annual ID:
06115D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Jello
Category:
Collateral Design / Posters: Single
Annual ID:
06116D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Audubon / Jet Engine
Category:
Collateral Design / Posters: Single
Annual ID:
06117D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories / Butterflies
Category:
Collateral Design / Posters: Single
Annual ID:
06118D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
A:Door
Title:
Birds
Category:
Collateral Design / Posters: Single
Annual ID:
06119D
Award:
2006 Design Merit Award
Agency:
Opolis / Portland
Client:
ESPN
Title:
2005 ESPY Poster
Category:
Collateral Design / Posters: Single
Annual ID:
06120D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
EVE GROUP CO., LTD.
Title:
2005 NEW YEARS SALE
Category:
Collateral Design / Posters: Single
Annual ID:
06121D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
HAMAMOTO
Title:
Nice to meat you.
Category:
Collateral Design / Posters: Single
Annual ID:
06122D
Award:
2006 Design Merit Award
Agency:
Struck Design / Salt Lake City
Client:
AIGA Salt Lake Chapter
Title:
AIGA Call for Entries
Category:
Collateral Design / Posters: Single
Annual ID:
06123D
Award:
2006 Design Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sony PlayStation2
Title:
Puppet
Category:
Collateral Design / Posters: Single
Annual ID:
06124D
Award:
2006 Design Merit Award
Agency:
3 / Albuquerque
Client:
3
Title:
3 ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06083D
Award:
2006 Design Merit Award
Agency:
Abhijit / Mumbai
Client:
Pandit Hariprasad Chaurasia
Title:
Flutist
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06084D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06085D
Award:
2006 Design Merit Award
Agency:
Nonante / Montreal
Client:
Libellule Images
Title:
Info where it needs to go
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06086D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
American Express/Tribeca Film Festival
Title:
Tribeca Film Festival Visual Identity 2005
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06087D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
HAMAMOTO
Title:
I am fresh.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06088D
Award:
2006 Design Merit Award
Agency:
Shine Advertising / Madison
Client:
Umi
Title:
Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06089D
Award:
2006 Design Merit Award
Agency:
Thielen Designs / Albuquerque
Client:
Thielen Designs
Title:
Thielen Designs' Stationary
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06090D
Award:
2006 Design Merit Award
Agency:
Lunar / London
Client:
SOUTHWARK PARTNERSHIP
Title:
CHRISTMAS TREE - RECYCLING
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06195D
Award:
2006 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
TYPE MUSEUM
Title:
READ
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06196D
Award:
2006 Design Merit Award
Agency:
Braley Design / New York
Client:
Creative Circus
Title:
Creative Circus Lecture Poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06197D
Award:
2006 Design Merit Award
Agency:
Braley Design / New York
Client:
Wichita State University
Title:
Wichita State University Poster Workshop
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06198D
Award:
2006 Design Merit Award
Agency:
Contract Advertising (India) Pvt. Limited / New Delhi
Client:
ICARE
Title:
Queue
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06199D
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
World Swim for Malaria
Title:
The World's Smallest Weapon of Mass Destruction
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06200D
Award:
2006 Design Merit Award
Agency:
Fallon / Singapore
Client:
Aware Singapore
Title:
Punched
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06201D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
NPO harappa
Title:
NARA YOSHITOMO / HIROSAKI
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06202D
Award:
2006 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The R?hsska Museum
Title:
The S?derberg Prize 2005- Volvo YCC
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06203D
Award:
2006 Design Merit Award
Agency:
OgilvyOne / Mumbai
Client:
johnson & johnson medical india
Title:
diabetes
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06204D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Child"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06205D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Woman"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06206D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Festspielhaus und Festspiele Baden-Baden GmbH
Title:
The Russian Opera Live poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06207D