The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Afro Alphabet
Agency: FCB Cape Town South Africa / Cape Town
Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
FFG/JAP/OBESITY
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Campaign
Listen to architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational / Posters - Campaign
Common Threads
Agency: Rodgers Townsend / St. Louis
Client: Black Rep Category: Public Service / Non-Profit / Educational / Posters - Campaign
"As much as we love You, we hate the design"
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Happy Forsman & Bodenfors Category: Collateral Design / Self-Promotion - Single Only
Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Hot Sauce Packaging
Agency: Neiman Group / Harrisburg
Client: TorchBearer Sauces Category: Package Design / Campaign
See: The Potential of Place, Third Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
FLETCH FORBES GILL
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: D&AD Category: Public Service / Non-Profit / Educational / Posters - Single
colour your day
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
BRAND ID-"HUMAN SUIT"
Agency: Sci Fi Channel / new york
Client: SCI FI Category: Broadcast Design / Single
Cargo 3
Agency: Leo Burnett / São Paulo
Client: Fiat Category: Collateral Design / Point-of-Purchase and In-Store: Single
Cargo 4
Agency: Leo Burnett / São Paulo
Client: Fiat Category: Collateral Design / Point-of-Purchase and In-Store: Single
Steps
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstore (M) Sdn Bhd Category: Collateral Design / Point-of-Purchase and In-Store: Single
Willem Boshoff
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Exclusive Books Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crying Baby
Agency: OgilvyOne Worldwide / Bangkok
Client: Schering, Birth control pill Category: Collateral Design / Point-of-Purchase and In-Store: Single
OZ Scratch-Off Card
Agency: Venables Bell & Partners / San Francisco
Client: HBO Home Video OZ Season 5 Category: Collateral Design / Point-of-Purchase and In-Store: Single
Asylum business card
Agency: Asylum creative / Singapore
Client: Asylum Category: Brand and Corporate Identity Design / Corporate Identity - Single
Seconds on Main
Agency: FCB Cape Town South Africa / Cape Town
Client: Seconds on Main Category: Brand and Corporate Identity Design / Corporate Identity - Single
Famous Voices
Agency: idiots / mumbai
Client: Ninad Kamat Category: Brand and Corporate Identity Design / Corporate Identity - Single
Magnifying Glass
Agency: Kinetic Singapore / Singapore
Client: Holmes Private Investigators Category: Brand and Corporate Identity Design / Corporate Identity - Single
Wooden toys
Agency: OgilvyOne Worldwide / Bangkok
Client: Plantoys Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Melange Accessoires Nightclub Stamp
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Melange Accessoires Category: Brand and Corporate Identity Design / Corporate Identity - Single
ESPN Brand Baseball
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Brand and Corporate Identity Design / Corporate Identity - Single
AWARDS
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Carbon
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
solo los personajes cambian
Agency: blok design / Mexico
Client: marco Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
"Prison Bars"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters
Agency: Arnold / McLean
Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign
Agency: Arnold / St. Louis
Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters
Agency: Asylum creative / Singapore
Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper
Agency: BBDO / Singapore
Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER
Agency: E.Co.,Ltd. / Tokyo
Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen
Agency: Fallon / Minneapolis
Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign
Agency: GSD&M / Austin
Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house
Agency: Leo Burnett India / Mumbai
Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart
Client: Cicero Werkstudio Category: Brand and Corporate Identity Design / Booklet Brochure
At Home
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Brand and Corporate Identity Design / Booklet Brochure
Le livre du fromager
Agency: Diesel / Montreal
Client: Saputo Category: Brand and Corporate Identity Design / Booklet Brochure
Tough Club ATV brochure
Agency: McKinney / Durham
Client: Polaris Industries Category: Brand and Corporate Identity Design / Booklet Brochure
Effective Ogilvy 2
Agency: Ogilvy & Mather / Mumbai
Client: Ogilvy & Mather, India Category: Brand and Corporate Identity Design / Booklet Brochure
Lord of the Rings
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
The Communist Manifesto
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
Converse Gallery
Agency: Sandstrom Design / Portland
Client: Converse Category: Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Bronze Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
I-Jusi Magazine
Title:
Afro Alphabet
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06016D
Award:
2006 Design Bronze Pencil
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Books
Category:
Direct Mail / Campaign
Annual ID:
06047D
Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FFG/JAP/OBESITY
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06059D
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Listen to architecture
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06060D
Award:
2006 Design Bronze Pencil
Agency:
Rodgers Townsend / St. Louis
Client:
Black Rep
Title:
Common Threads
Category:
Public Service / Non-Profit / Educational / Posters - Campaign
Annual ID:
06061D
Award:
2006 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Happy Forsman & Bodenfors
Title:
"As much as we love You, we hate the design"
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06029D
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
ORBO
Title:
Organs
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06063D
Award:
2006 Design Bronze Pencil
Agency:
Neiman Group / Harrisburg
Client:
TorchBearer Sauces
Title:
Hot Sauce Packaging
Category:
Package Design / Campaign
Annual ID:
06023D
Award:
2006 Design Bronze Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Third Issue
Category:
Publication Design / Magazine Design
Annual ID:
06042D
Award:
2006 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
mamamoto
Title:
mamamoto
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06013D
Award:
2006 Design Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
D&AD
Title:
FLETCH FORBES GILL
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06056D
Award:
2006 Design Bronze Pencil
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
colour your day
Category:
Publication Design / Book Design
Annual ID:
06039D
Award:
2006 Design Bronze Pencil
Agency:
Sci Fi Channel / new york
Client:
SCI FI
Title:
BRAND ID-"HUMAN SUIT"
Category:
Broadcast Design / Single
Annual ID:
06049D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Cargo 3
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06137D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Cargo 4
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06138D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstore (M) Sdn Bhd
Title:
Steps
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06139D
Award:
2006 Design Merit Award
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Exclusive Books
Title:
Willem Boshoff
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06140D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Schering, Birth control pill
Title:
Crying Baby
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06141D
Award:
2006 Design Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Home Video OZ Season 5
Title:
OZ Scratch-Off Card
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06142D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Asylum business card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06076D
Award:
2006 Design Merit Award
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Seconds on Main
Title:
Seconds on Main
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06077D
Award:
2006 Design Merit Award
Agency:
idiots / mumbai
Client:
Ninad Kamat
Title:
Famous Voices
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06078D
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holmes Private Investigators
Title:
Magnifying Glass
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06079D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Plantoys
Title:
Wooden toys
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06080D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Melange Accessoires
Title:
The Melange Accessoires Nightclub Stamp
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06081D
Award:
2006 Design Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
ESPN Brand Baseball
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06082D
Award:
2006 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
RSPCA
Title:
AWARDS
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06217D
Award:
2006 Design Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Carbon
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06218D
Award:
2006 Design Merit Award
Agency:
blok design / Mexico
Client:
marco
Title:
solo los personajes cambian
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06219D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Prison Bars"
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06220D
Award:
2006 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Collateral Design / Posters: Campaign
Annual ID:
06125D
Award:
2006 Design Merit Award
Agency:
Arnold / McLean
Client:
Amtrak
Title:
Empire, Capitol, Silver Posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06126D
Award:
2006 Design Merit Award
Agency:
Arnold / St. Louis
Client:
Jack Daniel's Tennessee Whiskey
Title:
Studio No. 7 poster camaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06127D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Dinner party posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06128D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
W.S. Papers
Title:
Conqueror White Paper
Category:
Collateral Design / Posters: Campaign
Annual ID:
06129D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06130D
Award:
2006 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
MIWA LOCK Co.,Ltd
Title:
MIWA LOCK POSTER
Category:
Collateral Design / Posters: Campaign
Annual ID:
06131D
Award:
2006 Design Merit Award
Agency:
Fallon / Minneapolis
Client:
Nordstrom
Title:
Silverscreen
Category:
Collateral Design / Posters: Campaign
Annual ID:
06132D
Award:
2006 Design Merit Award
Agency:
GSD&M / Austin
Client:
American Legacy Foundation
Title:
American Legacy Foundation Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06133D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Dexter Russell Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06134D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06135D
Award:
2006 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
mrs. Kapoor guest house
Title:
mrs. Kapoor guest house
Category:
Collateral Design / Posters: Campaign
Annual ID:
06136D
Award:
2006 Design Merit Award
Agency:
BBDO Campaign GmbH Stuttgart / Stuttgart
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06065D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
At Home
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06066D
Award:
2006 Design Merit Award
Agency:
Diesel / Montreal
Client:
Saputo
Title:
Le livre du fromager
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06067D
Award:
2006 Design Merit Award
Agency:
McKinney / Durham
Client:
Polaris Industries
Title:
Tough Club ATV brochure
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06068D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Ogilvy & Mather, India
Title:
Effective Ogilvy 2
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06069D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Lord of the Rings
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06070D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Communist Manifesto
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06071D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Gallery
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06072D
