The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Wrestling Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Not Here But Now Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Jug Simple Furniture Tour Agency: Cole & Weber United / Seattle Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Recruitments Films Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Sweater Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Bears/Foreign/Song Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention Agency: WestWayne / Atlanta Client: Ad Council Category: Public Service/Political Radio / Campaign
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Kahn Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Not Here But Now, Gaza-Zürich Agency: walker / Zürich Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Soundwaves 1" Agency: Y&R / Kuala Lumpur Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Hand Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Skittles Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
The Gamekillers High Impact Print Insert Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Icons (1) Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
MMS Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Outdoor / Outdoor - Campaign
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
Stuff of Legends Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory Agency: Wieden+Kennedy/Amsterdam Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
Children See, Children Do Agency: DDB Sydney / Ultimo Client: NAPCAN Category: Public Service/Political Television / Single
G4 Trek 2.0 TV: "Cribs" Agency: 72andSunny / El Segundo Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Leaves Agency: Saatchi & Saatchi NZ / Auckland Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns Agency: Y&R Asia / Singapore Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
G4 Midnight Spank Brand Campaign Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Bears Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Everyone for a Hair Agency: Santo Buenos Aires / Buenos Aires Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Safe Happens Agency: Epoch Films / New York Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Black Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Dinning Room Agency: Grey Worldwide South Africa / Johannesburg Client: Geronimo's Condoms Category: Consumer Radio / Single
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Foot Doctor Agency: BBDO / New York Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :30/:25 - Single
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Men Collection Agency: Santa Clara / São Paulo Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Fresco Agency: TBWA\ Germany / Berlin Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP Agency: TBWA\Whybin / Auckland Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
BBC Words Campaign Agency: BBDO / New York Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign Agency: BBDO / Singapore Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel Agency: BBDO Canada / Toronto Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006 Agency: Clemenger BBDO / Wellington Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Collateral / Posters - Campaign
Henna Agency: Grey Worldwide India Pvt. Ltd. / Mumbai Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign

2007 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Wrestling

Consumer Radio / Single

07048R

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now

Public Service/Political Print / Outdoor and Posters - Campaign

07038A

2007 Advertising Silver Pencil

Cole & Weber United / Seattle

Carlo Rossi

Jug Simple Furniture Tour

Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

07088A

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Recruitments Films

Consumer Television / Over :30 - Campaign

07059T

2007 Advertising Silver Pencil

BBDO / New York

Red Stripe

Sweater

Consumer Television / :30/:25 - Single

07062T

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Consumer Magazine / Color: Full Page or Spread - Campaign

07013A

2007 Advertising Silver Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears/Foreign/Song

Public Service/Political Radio / Campaign

07042R

2007 Advertising Silver Pencil

WestWayne / Atlanta

Ad Council

Pay Attention

Public Service/Political Radio / Campaign

07043R

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Silver Pencil

TBWA\ Germany / Berlin

adidas

Kahn

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07080A

2007 Advertising Silver Pencil

walker / Zürich

Amnesty International

Not Here But Now, Gaza-Zürich

Public Service/Political Print / Outdoor and Posters - Single

07036A

2007 Advertising Bronze Pencil

Y&R / Kuala Lumpur

Penguin Books Malaysia

"Soundwaves 1"

Consumer Newspaper / Full Page or Spread: Single

07001A

2007 Advertising Bronze Pencil

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel / Matchbox

Hand

Outdoor / Outdoor: Single

07018A

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Masterfoods

Skittles

Small Space Print / Black and White or Color: Less than a Page - Campaign

07016A

2007 Advertising Bronze Pencil

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers High Impact Print Insert

Consumer Magazine / Color: Full Page or Spread - Single

07010A

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Advertising Bronze Pencil

Saatchi & Saatchi / New York

42 Below Vodka

Icons (1)

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07005A

2007 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

TELE2

MMS

Outdoor / Outdoor - Campaign

07020A

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

Burger King

Stuff of Legends

Cinema or Non-Broadcast / Single

07074T

2007 Advertising Bronze Pencil

Wieden+Kennedy/Amsterdam

The Coca-Cola Company

Happiness Factory

Cinema or Non-Broadcast / Single

07075T

2007 Advertising Bronze Pencil

DDB Sydney / Ultimo

NAPCAN

Children See, Children Do

Public Service/Political Television / Single

07045T

2007 Advertising Bronze Pencil

72andSunny / El Segundo

G4

G4 Trek 2.0 TV: "Cribs"

Consumer Television / Over :30 - Single - max. :90

07058T

2007 Advertising Bronze Pencil

Saatchi & Saatchi NZ / Auckland

World Wildlife Fund

Leaves

Public Service/Political Print / Newspaper or Magazine - Campaign

07034A

2007 Advertising Bronze Pencil

Y&R Asia / Singapore

IANSA

Guns

Public Service/Political Print / Newspaper or Magazine - Campaign

07035A

2007 Advertising Bronze Pencil

BBDO / New York

G4

G4 Midnight Spank Brand Campaign

Branded Content / Campaign

07093T

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Advertising Bronze Pencil

Arnold / Boston

American Legacy Foundation/truth

Bears

Public Service/Political Radio / Single

07040R

2007 Advertising Bronze Pencil

Santo Buenos Aires / Buenos Aires

Arnet

Everyone for a Hair

Integrated Branding / Integrated Branding Campaign

07092G

2007 Advertising Bronze Pencil

Epoch Films / New York

Volkswagen

Safe Happens

Consumer Television / :30/:25 - Campaign

07067T

2007 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Penline Sdn Bhd

Black

Collateral / P.O.P. and In-Store - Single

07023A

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

Geronimo's Condoms

Dinning Room

Consumer Radio / Single

07049R

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Advertising Bronze Pencil

BBDO / New York

Red Stripe

Foot Doctor

Consumer Television / :30/:25 - Single

07063T

2007 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Combos

Grace

Consumer Television / :30/:25 - Single

07064T

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Bronze Pencil

Santa Clara / São Paulo

Polaroid Eyewear

Men Collection

Consumer Magazine / Color: Full Page or Spread - Campaign

07014A

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Advertising Bronze Pencil

TBWA\ Germany / Berlin

adidas

Fresco

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07081A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

Sony Computer Entertainment - PlayStation Portable

Killzone for PSP

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

07082A

2007 Advertising Bronze Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Outdoor and Posters - Single

07037A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Words Campaign

Collateral / Posters - Campaign

07266A

2007 Advertising Merit Award

BBDO / Singapore

One Cube

Basic Cut Campaign

Collateral / Posters - Campaign

07267A

2007 Advertising Merit Award

BBDO Canada / Toronto

The Chrysler Jeep Dodge Retailers of Ontario

DoorKnob/ReviewMirror/SteeringWheel

Collateral / Posters - Campaign

07268A

2007 Advertising Merit Award

Clemenger BBDO / Wellington

The New Zealand Netherlands Foundation

World Press Photo Exhibition 2006

Collateral / Posters - Campaign

07269A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Collateral / Posters - Campaign

07270A

2007 Advertising Merit Award

Grey Worldwide India Pvt. Ltd. / Mumbai

Travel Corporation India Pvt. Ltd.

Henna

Collateral / Posters - Campaign

07271A

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