The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
The Gamekillers High Impact Print Insert
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms Category: Consumer Radio / Campaign
Stuff of Legends
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Cinema or Non-Broadcast / Single
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam
Client: The Coca-Cola Company Category: Cinema or Non-Broadcast / Single
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN Category: Public Service/Political Television / Single
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4 Category: Consumer Television / Over :30 - Single - max. :90
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Everyone for a Hair
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Integrated Branding / Integrated Branding Campaign
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
BBC Words Campaign
Agency: BBDO / New York
Client: BBC World Category: Collateral / Posters - Campaign
Basic Cut Campaign
Agency: BBDO / Singapore
Client: One Cube Category: Collateral / Posters - Campaign
DoorKnob/ReviewMirror/SteeringWheel
Agency: BBDO Canada / Toronto
Client: The Chrysler Jeep Dodge Retailers of Ontario Category: Collateral / Posters - Campaign
World Press Photo Exhibition 2006
Agency: Clemenger BBDO / Wellington
Client: The New Zealand Netherlands Foundation Category: Collateral / Posters - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Collateral / Posters - Campaign
Henna
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Travel Corporation India Pvt. Ltd. Category: Collateral / Posters - Campaign
