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Category
Outdoor / Outdoor - Campaign
Annual ID
07020A
About the Work
The campaign was created to increase the usage of Tele2 MMS by communicating a "Free MMS" message.
A series of images with standard greetings was shown on outdoor ads with the instruction "Just take a picture and send".
By providing tangible value on an outdoor ad, consumers were encouraged to interact with the campaign in a comic low-tech analogue way!
A series of images with standard greetings was shown on outdoor ads with the instruction "Just take a picture and send".
By providing tangible value on an outdoor ad, consumers were encouraged to interact with the campaign in a comic low-tech analogue way!
2007 Awards
Total Points: 10
Bronze Pencil
Credits
Related Awards
