The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sixty Volume 9
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Mobile Masseuse
Agency: FCB Cape Town South Africa / Cape Town
Client: Claire Penfold Category: Brand and Corporate Identity Design / Corporate Identity - Single
Vinyl
Agency: JWT Singapore / Singapore
Client: AMX Audiophiles Category: Brand and Corporate Identity Design / Corporate Identity - Single
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Brand and Corporate Identity Design / Corporate Identity - Single
Tattoo
Agency: Ogilvy & Mather New Delhi / New Delhi
Client: Damien Lobo Category: Brand and Corporate Identity Design / Corporate Identity - Single
scratch
Agency: ogilvy and mather / new delhi
Client: Dr. Nisha Maheshwari Category: Brand and Corporate Identity Design / Corporate Identity - Single
Marriage
Agency: Santosh Dhome Design / Mumbai
Client: Ramesh Sharma Category: Brand and Corporate Identity Design / Corporate Identity - Single
spacelab crest
Agency: space150 / Minneapolis
Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Single
Business Card
Agency: Susan Alinsangan / Santa Monica
Client: Susan Alinsangan Category: Brand and Corporate Identity Design / Corporate Identity - Single
sBox Storage Business Cards
Agency: Tactical Magic / Memphis
Client: Folk Investment Company Category: Brand and Corporate Identity Design / Corporate Identity - Single
Business Card
Agency: Umbrella / Mumbai
Client: Chetan Rao Category: Brand and Corporate Identity Design / Corporate Identity - Single
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Agency: DENTSU INC. Tokyo / Tokyo
Client: THE SHIZUOKA BANK, LTD. Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Patrik Andersson, Kaleidoscope
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Patrik Andersson Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Amnesty International Germany / Section Mannheim Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Ghost Photos
Agency: TBWA\ Germany / Berlin
Client: Sony PlayStation2 Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
JDI posterbook and all posters
Agency: Wieden+Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co. Ltd Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Sonic Brat HI.A.TUS CD
Agency: Asylum Creative Pte Ltd / Singapore
Client: Sonic Brat Category: Package Design / Single
Bag
Agency: BBDO Malaysia / Kuala Lumpur
Client: Photonlife Slimming Experts Category: Package Design / Single
Tokyo Gateaux
Agency: Cindy Wang / Kaohsiung
Client: Tokyo Gateaux Category: Package Design / Single
Frasier Fir Reed Diffuser
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Single
Bacardi Corto
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Bacardi GmbH Category: Package Design / Single
Wrapping Furoshiki
Agency: HAKUHODO Inc. / TOKYO
Client: Ministry of the Environment Category: Package Design / Single
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Gothenburg Post Category: Package Design / Single
Horizons
Agency: Kinetic Singapore / singapore
Client: Concave Scream Category: Package Design / Single
Uppercrust Packaging
Agency: KNOCK inc. / Minneapolis
Client: Uppercrust Category: Package Design / Single
Anthony's Mini Garage Winery
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Single
The Number, Dry Cleaner Box
Agency: MargeotesFertittaPowell / New York
Client: Perry Ellis Category: Package Design / Single
Reebok Stuck Shoes
Agency: McCann Erickson, India / Mumbai
Client: Reebok Climbing Shoes Category: Package Design / Single
Otoko no Genten
Agency: Nippon Design Center / Tokyo
Client: Toray Industries Category: Package Design / Single
Fuel
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Seagram India Limited Category: Package Design / Single
Talking Jazz Box Set
Agency: Planet Propaganda / Madison
Client: Unlimited Media Ltd. Category: Package Design / Single
Full Sail LTD 6-Pack
Agency: Sandstrom Desing / Portland
Client: Full Sail Brewery Category: Package Design / Single
Q-BA-MAZE Box
Agency: Spunk Design Machine / Minneapolis
Client: Q-BA-MAZE Category: Package Design / Single
Award:
2007 Design Merit Award
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Volume 9
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07339D
Award:
2007 Design Merit Award
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Claire Penfold
Title:
Mobile Masseuse
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07079D
Award:
2007 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
AMX Audiophiles
Title:
Vinyl
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07080D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07081D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather New Delhi / New Delhi
Client:
Damien Lobo
Title:
Tattoo
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07082D
Award:
2007 Design Merit Award
Agency:
ogilvy and mather / new delhi
Client:
Dr. Nisha Maheshwari
Title:
scratch
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07083D
Award:
2007 Design Merit Award
Agency:
Santosh Dhome Design / Mumbai
Client:
Ramesh Sharma
Title:
Marriage
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07084D
Award:
2007 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
spacelab crest
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07085D
Award:
2007 Design Merit Award
Agency:
Susan Alinsangan / Santa Monica
Client:
Susan Alinsangan
Title:
Business Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07086D
Award:
2007 Design Merit Award
Agency:
Tactical Magic / Memphis
Client:
Folk Investment Company
Title:
sBox Storage Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07087D
Award:
2007 Design Merit Award
Agency:
Umbrella / Mumbai
Client:
Chetan Rao
Title:
Business Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07088D
Award:
2007 Design Merit Award
Agency:
DDB Germany / Berlin
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07206D
Award:
2007 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
THE SHIZUOKA BANK, LTD.
Title:
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07207D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Patrik Andersson
Title:
Patrik Andersson, Kaleidoscope
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07208D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07209D
Award:
2007 Design Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
Sony PlayStation2
Title:
Ghost Photos
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07210D
Award:
2007 Design Merit Award
Agency:
Wieden+Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook and all posters
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07211D
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
MacBook Pro
Category:
Package Design / Single
Annual ID:
07115D
Award:
2007 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Sonic Brat
Title:
Sonic Brat HI.A.TUS CD
Category:
Package Design / Single
Annual ID:
07116D
Award:
2007 Design Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Viz Drink
Title:
Viz
Category:
Package Design / Single
Annual ID:
07117D
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Photonlife Slimming Experts
Title:
Bag
Category:
Package Design / Single
Annual ID:
07118D
Award:
2007 Design Merit Award
Agency:
Cindy Wang / Kaohsiung
Client:
Tokyo Gateaux
Title:
Tokyo Gateaux
Category:
Package Design / Single
Annual ID:
07119D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Frasier Fir Reed Diffuser
Category:
Package Design / Single
Annual ID:
07120D
Award:
2007 Design Merit Award
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Bacardi GmbH
Title:
Bacardi Corto
Category:
Package Design / Single
Annual ID:
07121D
Award:
2007 Design Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
Ministry of the Environment
Title:
Wrapping Furoshiki
Category:
Package Design / Single
Annual ID:
07122D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Gothenburg Post
Title:
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Category:
Package Design / Single
Annual ID:
07123D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Concave Scream
Title:
Horizons
Category:
Package Design / Single
Annual ID:
07124D
Award:
2007 Design Merit Award
Agency:
KNOCK inc. / Minneapolis
Client:
Uppercrust
Title:
Uppercrust Packaging
Category:
Package Design / Single
Annual ID:
07125D
Award:
2007 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Anthony's Mini Garage Winery
Title:
Anthony's Mini Garage Winery
Category:
Package Design / Single
Annual ID:
07126D
Award:
2007 Design Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Perry Ellis
Title:
The Number, Dry Cleaner Box
Category:
Package Design / Single
Annual ID:
07127D
Award:
2007 Design Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Reebok Climbing Shoes
Title:
Reebok Stuck Shoes
Category:
Package Design / Single
Annual ID:
07128D
Award:
2007 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Toray Industries
Title:
Otoko no Genten
Category:
Package Design / Single
Annual ID:
07129D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Seagram India Limited
Title:
Fuel
Category:
Package Design / Single
Annual ID:
07130D
Award:
2007 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
Unlimited Media Ltd.
Title:
Talking Jazz Box Set
Category:
Package Design / Single
Annual ID:
07131D
Award:
2007 Design Merit Award
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Single
Annual ID:
07132D
Award:
2007 Design Merit Award
Agency:
Sandstrom Desing / Portland
Client:
Full Sail Brewery
Title:
Full Sail LTD 6-Pack
Category:
Package Design / Single
Annual ID:
07133D