The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom" Agency: Young & Rubicam Switzerland / Gockhausen Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Voices of Endangered Birds Agency: beacon communications k.k. / Tokyo Client: Wild Bird Society of Japan Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Missing Letters Agency: Saatchi & Saatchi LA / Torrance Client: New Directions, Inc. Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
SOS Agency: Ogilvy Singapore/RedCard / Singapore Client: GlaxoSmithKline Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Ricky Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Manson Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Dos Equis Agency: EURO RSCG / New York Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
SPACE ROCKET STICKERS Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard. Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster Agency: borders perrin norrander / portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette Agency: DDB / Auckland Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Boxing Helmet Agency: DDB London / London Client: Harvey Nichols Summer Sale Category: Collateral / P.O.P. and In-Store - Single
Lightbulb Dispenser Agency: DDB London / London Client: Philips Category: Collateral / P.O.P. and In-Store - Single
Orange Agency: Leo Burnett / Bangkok Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Single
$8.99 a Minute Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral / P.O.P. and In-Store - Single
Flasher Flood Agency: Ogilvy Malaysia / Kuala Lumpur Client: Carrefour Malaysia Category: Collateral / P.O.P. and In-Store - Single
Warehouses Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Nissan Interstar Category: Collateral / P.O.P. and In-Store - Single
Actively Safe Pop-Up Book Agency: Team One / El Segundo Client: Lexus Category: Collateral / P.O.P. and In-Store - Single
Laser Agency: Zapping/M&C Saatchi / Madrid Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Havaianas US Integrated Campaign Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors Agency: DDB / Auckland Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn Agency: Goodby Silverstein & Partners / San Francisco Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass Agency: Goodby Silverstein & Partners / San Francisco Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it Agency: VITRUVIO LEO BURNETT / Madrid Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
Wallpaper/Moustache/Neighbors Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc. Agency: Cramer Krasselt / Chicago Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs Agency: Goodby Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter Agency: Wieden + Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Doll Agency: john st. advertising / toronto Client: Children's Aid Society Category: Public Service/Political Radio / Single
Free Birdsong Agency: Meridian Communication Pvt Ltd / Bangalore Client: treesforfree.org Category: Public Service/Political Radio / Single
No Help-Line Agency: Ogilvy Group UK / London Client: C.a.l.m Category: Public Service/Political Radio / Single
Gettysburg Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Search and Rescue Agency: Y&R Chicago / Chicago Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Havaianas Slim Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Outdoor / Outdoor - Campaign

08199A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Outdoor / Outdoor - Campaign

08200A

2008 Advertising Merit Award

Young & Rubicam Switzerland / Gockhausen

Leica Camera AG

Leica "optical Zoom"

Outdoor / Outdoor - Campaign

08201A

2008 Advertising Merit Award

beacon communications k.k. / Tokyo

Wild Bird Society of Japan

Voices of Endangered Birds

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

08303A

2008 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

New Directions, Inc.

Missing Letters

Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign

08304A

2008 Advertising Merit Award

Ogilvy Singapore/RedCard / Singapore

GlaxoSmithKline

SOS

Consumer Magazine / Black and White: Full Page or Spread - Single

08123A

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Ricky

Consumer Magazine / Black and White: Full Page or Spread - Single

08124A

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Manson

Consumer Magazine / Black and White: Full Page or Spread - Single

08125A

2008 Advertising Merit Award

EURO RSCG / New York

Heineken USA

Dos Equis

Consumer Television / Commercials of var. length - Campaign

08416T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Krusty,Outtakes, World Domination

Consumer Television / Commercials of var. length - Campaign

08417T

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

SPACE ROCKET STICKERS

Collateral / P.O.P. and In-Store - Single

08206A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Golf, now with tracking system as standard.

Collateral / P.O.P. and In-Store - Single

08207A

2008 Advertising Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

BMW Malaysia

Blue Speedlines

Collateral / P.O.P. and In-Store - Single

08208A

2008 Advertising Merit Award

borders perrin norrander / portland

Columbia Sportswear

Taxidermy TV POS Poster

Collateral / P.O.P. and In-Store - Single

08209A

2008 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Field Guide to good Motoring

Collateral / P.O.P. and In-Store - Single

08210A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Brunette

Collateral / P.O.P. and In-Store - Single

08211A

2008 Advertising Merit Award

DDB London / London

Harvey Nichols Summer Sale

Boxing Helmet

Collateral / P.O.P. and In-Store - Single

08212A

2008 Advertising Merit Award

DDB London / London

Philips

Lightbulb Dispenser

Collateral / P.O.P. and In-Store - Single

08213A

2008 Advertising Merit Award

Leo Burnett / Bangkok

Clima Bicycle Lock

Orange

Collateral / P.O.P. and In-Store - Single

08214A

2008 Advertising Merit Award

Lowe New York / New York

Museum of Sex

$8.99 a Minute

Collateral / P.O.P. and In-Store - Single

08215A

2008 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Carrefour Malaysia

Flasher Flood

Collateral / P.O.P. and In-Store - Single

08216A

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Nissan Interstar

Warehouses

Collateral / P.O.P. and In-Store - Single

08217A

2008 Advertising Merit Award

Team One / El Segundo

Lexus

Actively Safe Pop-Up Book

Collateral / P.O.P. and In-Store - Single

08218A

2008 Advertising Merit Award

Zapping/M&C Saatchi / Madrid

Miramax / Buenavista España

Laser

Collateral / P.O.P. and In-Store - Single

08219A

2008 Advertising Merit Award

BBDO / New York

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08494G

2008 Advertising Merit Award

Clemenger BBDO Melbourne & CSM Melbourne / Melbourne

Foster's Group/Carlton Draught

Plastic Cup

Integrated Branding / Integrated Branding Campaign

08495G

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Covet & Yourminy Taste Confusion

Integrated Branding / Integrated Branding Campaign

08496G

2008 Advertising Merit Award

DDB / Auckland

SKY Television

Fresh - Metaphors

Integrated Branding / Integrated Branding Campaign

08497G

2008 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Rolling Rock

Ron Stablehorn

Integrated Branding / Integrated Branding Campaign

08498G

2008 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Milk

Get The Glass

Integrated Branding / Integrated Branding Campaign

08499G

2008 Advertising Merit Award

Rethink / Vancouver

Science World

Science World Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08500G

2008 Advertising Merit Award

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding / Integrated Branding Campaign

08501G

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Absolut

Absolut

Integrated Branding / Integrated Branding Campaign

08502G

2008 Advertising Merit Award

VITRUVIO LEO BURNETT / Madrid

PRODIS Down Syndrome Foundation

Let us do it

Integrated Branding / Integrated Branding Campaign

08503G

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Wallpaper/Moustache/Neighbors

Consumer Television / :30/:25 - Campaign

08402T

2008 Advertising Merit Award

BBDO / New York

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

08403T

2008 Advertising Merit Award

BBDO / New York

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

08404T

2008 Advertising Merit Award

Cramer Krasselt / Chicago

CareerBuilder

Jungle, Inc.

Consumer Television / :30/:25 - Campaign

08405T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Inner Cowboy, Office Cowboys, Sorority Stache

Consumer Television / :30/:25 - Campaign

08406T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Bistro, Club, Grocer

Consumer Television / :30/:25 - Campaign

08407T

2008 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Comcast

Labs

Consumer Television / :30/:25 - Campaign

08408T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Campaign

Consumer Television / :30/:25 - Campaign

08409T

2008 Advertising Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Choose a Vista/Podium/PR Lady)

Consumer Television / :30/:25 - Campaign

08410T

2008 Advertising Merit Award

Wieden + Kennedy, New York / New York

ESPN

This Is SportsCenter

Consumer Television / :30/:25 - Campaign

08411T

2008 Advertising Merit Award

john st. advertising / toronto

Children's Aid Society

Doll

Public Service/Political Radio / Single

08305R

2008 Advertising Merit Award

Meridian Communication Pvt Ltd / Bangalore

treesforfree.org

Free Birdsong

Public Service/Political Radio / Single

08306R

2008 Advertising Merit Award

Ogilvy Group UK / London

C.a.l.m

No Help-Line

Public Service/Political Radio / Single

08307R

2008 Advertising Merit Award

Y&R Chicago / Chicago

National Parks Conservation Association

Gettysburg

Public Service/Political Radio / Single

08308R

2008 Advertising Merit Award

Y&R Chicago / Chicago

National Parks Conservation Association

Search and Rescue

Public Service/Political Radio / Single

08309R

2008 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Slim

Collateral / Posters - Campaign

08238A

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