The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Voices of Endangered Birds
Agency: beacon communications k.k. / Tokyo
Client: Wild Bird Society of Japan Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Missing Letters
Agency: Saatchi & Saatchi LA / Torrance
Client: New Directions, Inc. Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
SOS
Agency: Ogilvy Singapore/RedCard / Singapore
Client: GlaxoSmithKline Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Ricky
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Manson
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster
Agency: borders perrin norrander / portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette
Agency: DDB / Auckland
Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Boxing Helmet
Agency: DDB London / London
Client: Harvey Nichols Summer Sale Category: Collateral / P.O.P. and In-Store - Single
Lightbulb Dispenser
Agency: DDB London / London
Client: Philips Category: Collateral / P.O.P. and In-Store - Single
Orange
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Single
$8.99 a Minute
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral / P.O.P. and In-Store - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral / P.O.P. and In-Store - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Collateral / P.O.P. and In-Store - Single
Actively Safe Pop-Up Book
Agency: Team One / El Segundo
Client: Lexus Category: Collateral / P.O.P. and In-Store - Single
Laser
Agency: Zapping/M&C Saatchi / Madrid
Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Havaianas US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup
Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne
Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors
Agency: DDB / Auckland
Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn
Agency: Goodby Silverstein & Partners / San Francisco
Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass
Agency: Goodby Silverstein & Partners / San Francisco
Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut
Agency: TBWA\Chiat\Day / New York
Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it
Agency: VITRUVIO LEO BURNETT / Madrid
Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
Wallpaper/Moustache/Neighbors
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc.
Agency: Cramer Krasselt / Chicago
Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter
Agency: Wieden + Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Doll
Agency: john st. advertising / toronto
Client: Children's Aid Society Category: Public Service/Political Radio / Single
Free Birdsong
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service/Political Radio / Single
No Help-Line
Agency: Ogilvy Group UK / London
Client: C.a.l.m Category: Public Service/Political Radio / Single
Gettysburg
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Search and Rescue
Agency: Y&R Chicago / Chicago
Client: National Parks Conservation Association Category: Public Service/Political Radio / Single
Havaianas Slim
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
