The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Outdoor / Campaign
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Outdoor / Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel / Scrabble Category: Outdoor / Campaign
Point Out
Agency: Serviceplan / Munich
Client: STABILO International GmbH Category: Outdoor / Campaign
Sound components
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Bayerische Motoren Werke Aktiengesellschaft Category: Outdoor / Campaign
Award:
2009 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Outdoor / Campaign
Annual ID:
09214D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Outdoor / Campaign
Annual ID:
09215D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Red Visual Campaign
Category:
Outdoor / Campaign
Annual ID:
09216D
Award:
2009 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
tesa AG
Title:
Tesa Tape-Art
Category:
Outdoor / Campaign
Annual ID:
09217D
Award:
2009 Design Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
Sex in Design
Category:
Outdoor / Campaign
Annual ID:
09218D
Award:
2009 Design Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Outdoor / Campaign
Annual ID:
09219D
Award:
2009 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Mattel / Scrabble
Title:
The beautiful word
Category:
Outdoor / Campaign
Annual ID:
09220D
Award:
2009 Design Merit Award
Agency:
Serviceplan / Munich
Client:
STABILO International GmbH
Title:
Point Out
Category:
Outdoor / Campaign
Annual ID:
09221D