The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Affair Agency: BBDO / New York Client: HBO Category: Non-Broadcast / Single
Google Chrome Agency: BBH/New York Client: Google Category: Non-Broadcast / Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Non-Broadcast / Single
MASSAGE THERAPIST Agency: BORGHIERH/LOWE / São Paulo Client: UOL Category: Non-Broadcast / Single
Dirty Water Vending Machine Agency: Casanova Pendrill / New York Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day Agency: harvest / Santa Monica Client: Nike Skateboarding Category: Non-Broadcast / Single
Taxi Agency: RKCR/Y&R / London Client: Land Rover Category: Non-Broadcast / Single
New Kid Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Non-Broadcast / Single
$1 for Dirty Water Agency: Casanova Pendrill / New York Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard Agency: Colenso BBDO / Auckland Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster Agency: McKee Wallwork Cleveland / Albuquerque Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Champagne Glass Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service / Radio - Single
It's Your Call Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music Agency: Leo Burnett Iberia / Madrid Client: WWF Category: Public Service / Radio - Single
At the same time Agency: Serviceplan / München Client: Unicef Germany Category: Public Service / Radio - Single
Baby Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Radio - Single
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Cowboy Agency: Leo Burnett / Toronto Client: Procter and Gamble Category: Small Space Print / Single
Darkness Agency: MacLaren McCann / Toronto Client: MasterCard Canada Category: Small Space Print / Single
Maze Agency: Publicis Communications Pvt. Ltd. / Mumbai Client: Croft Pens Category: Small Space Print / Single
ESL Agency: Smith Roberts / Toronto Client: Centennial College Category: Small Space Print / Single
Men vs Women Agency: 72andSunny / Los Angeles Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome Agency: BBH/New York Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network Agency: Goodby Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign Agency: JWT New York / New York Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards Agency: Leo Burnett / London Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop Agency: Bates 141 Mumbai / Mumbai Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking Agency: George Patterson Y&R / Brisbane Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode Agency: Heye Group GmbH / Unterhaching Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone Agency: Marcel Paris / paris Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India Agency: Taproot India / mumbai Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign

2010 Advertising Merit Award

BBDO / New York

HBO

The Affair

Non-Broadcast / Single

10438T

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Non-Broadcast / Single

10439T

2010 Advertising Merit Award

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Non-Broadcast / Single

10440T

2010 Advertising Merit Award

BORGHIERH/LOWE / São Paulo

UOL

MASSAGE THERAPIST

Non-Broadcast / Single

10441T

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

Dirty Water Vending Machine

Non-Broadcast / Single

10442T

2010 Advertising Merit Award

harvest / Santa Monica

Nike Skateboarding

Today Was a Good Day

Non-Broadcast / Single

10443T

2010 Advertising Merit Award

RKCR/Y&R / London

Land Rover

Taxi

Non-Broadcast / Single

10444T

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble/Luvs

New Kid

Non-Broadcast / Single

10445T

2010 Advertising Merit Award

TAXI / New York

Museum of Modern Art

Transform

Non-Broadcast / Single

10446T

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

$1 for Dirty Water

Public Service / Outdoor and Posters - Single

10289A

2010 Advertising Merit Award

Colenso BBDO / Auckland

Papakura District Council

Bleeding Billboard

Public Service / Outdoor and Posters - Single

10290A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Crash

Public Service / Outdoor and Posters - Single

10291A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Hospital

Public Service / Outdoor and Posters - Single

10292A

2010 Advertising Merit Award

JWT Melbourne / Richmond

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

10293A

2010 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

theNewOrleansProject.org

New Orleans FEMA Poster

Public Service / Outdoor and Posters - Single

10294A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

Champagne Glass

Public Service / Radio - Single

10312R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

It's Your Call

Public Service / Radio - Single

10313R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Heaven Radio

Public Service / Radio - Single

10314R

2010 Advertising Merit Award

Leo Burnett Iberia / Madrid

WWF

Crappy Music

Public Service / Radio - Single

10315R

2010 Advertising Merit Award

Serviceplan / München

Unicef Germany

At the same time

Public Service / Radio - Single

10316R

2010 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Baby

Public Service / Radio - Single

10317R

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Advertising Merit Award

Leo Burnett / Toronto

Procter and Gamble

Cowboy

Small Space Print / Single

10185A

2010 Advertising Merit Award

MacLaren McCann / Toronto

MasterCard Canada

Darkness

Small Space Print / Single

10186A

2010 Advertising Merit Award

Publicis Communications Pvt. Ltd. / Mumbai

Croft Pens

Maze

Small Space Print / Single

10187A

2010 Advertising Merit Award

Smith Roberts / Toronto

Centennial College

ESL

Small Space Print / Single

10188A

2010 Advertising Merit Award

72andSunny / Los Angeles

Nike EMEA

Men vs Women

Integrated Branding / Integrated Branding Campaign

10460G

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Integrated Branding / Integrated Branding Campaign

10461G

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Integrated Branding / Integrated Branding Campaign

10462G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign

10463G

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Sprint

The NOW Network

Integrated Branding / Integrated Branding Campaign

10464G

2010 Advertising Merit Award

JWT New York / New York

JetBlue

CEO Campaign

Integrated Branding / Integrated Branding Campaign

10465G

2010 Advertising Merit Award

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Integrated Branding / Integrated Branding Campaign

10466G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards

Integrated Branding / Integrated Branding Campaign

10467G

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Integrated Branding / Integrated Branding Campaign

10468G

2010 Advertising Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen

Integrated Branding / Integrated Branding Campaign

10469G

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign

10470G

2010 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Integrated Branding / Integrated Branding Campaign

10471G

2010 Advertising Merit Award

US Sydney / Redfern

SBS Broadcasting

Madison Products

Integrated Branding / Integrated Branding Campaign

10472G

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Newspaper / Full Page or Spread - Campaign

10105A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Directions

Newspaper / Full Page or Spread - Campaign

10106A

2010 Advertising Merit Award

Bates 141 Mumbai / Mumbai

Steadtler

Never stop

Newspaper / Full Page or Spread - Campaign

10107A

2010 Advertising Merit Award

BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City

Hewlett-Packard

HP Versus

Newspaper / Full Page or Spread - Campaign

10108A

2010 Advertising Merit Award

DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong

Penguin Books Ltd.

'Your own world: London/Tokyo/Paris

Newspaper / Full Page or Spread - Campaign

10109A

2010 Advertising Merit Award

George Patterson Y&R / Brisbane

Suncorp Bank

Kids Banking

Newspaper / Full Page or Spread - Campaign

10110A

2010 Advertising Merit Award

Heye Group GmbH / Unterhaching

McDonald's Germany

Barcode

Newspaper / Full Page or Spread - Campaign

10111A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin

Newspaper / Full Page or Spread - Campaign

10112A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Pets

Newspaper / Full Page or Spread - Campaign

10113A

2010 Advertising Merit Award

Marcel Paris / paris

France 24

I-Phone

Newspaper / Full Page or Spread - Campaign

10114A

2010 Advertising Merit Award

Taproot India / mumbai

Transasia papers

Colors of India

Newspaper / Full Page or Spread - Campaign

10115A

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