The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Passat Long Text
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs
Agency: BBDO / New York
Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful
Agency: FoxP2 / Cape Town
Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO
Agency: HAKUHODO Inc. / Minato-ku
Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword
Agency: Marketforce Communications / Perth
Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves
Agency: McCann Worldgroup India / Mumbai
Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic
Agency: Y&R Dubai / DUBAI
Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
Mechanical Bulls
Agency: BBDO / New York
Client: The Economist Category: Out Of Home/Outdoor / Single
Street Sweeper
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Terminator 4
Agency: DDB South Africa / Johannesburg
Client: Ster Kinekor Category: Out Of Home/Outdoor / Single
USB Outdoor
Agency: GARWICH BBDO / Peru
Client: Kingston Technology Company Category: Out Of Home/Outdoor / Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Big Boy
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México/Hot Wheels Category: Out Of Home/Outdoor / Single
The Living Poster
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Fisch Franke Category: Out Of Home/Outdoor / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Out Of Home/Outdoor / Single
Shortcut
Agency: The Richards Group / Dallas
Client: Chick-fil-A Category: Out Of Home/Outdoor / Single
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10116A
Award:
2010 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10117A
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10118A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10119A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Passat Long Text
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10089A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10091A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Isca Taps
Title:
Beautiful
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10092A
Award:
2010 Advertising Merit Award
Agency:
HAKUHODO Inc. / Minato-ku
Client:
Hakuhodo DY Media Partners
Title:
Congratulations ICHIRO
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10093A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10094A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10095A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial KillBill
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10096A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Rocky
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10097A
Award:
2010 Advertising Merit Award
Agency:
Marketforce Communications / Perth
Client:
IKEA
Title:
Crossword
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10098A
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Videocon Industries Ltd.
Title:
Shelves
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10099A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Hibiscus
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10100A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Violet
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10101A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Yellowbell
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10102A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Federer Win Ad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10103A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
LG Viewty Smart
Title:
Picnic
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10104A
Award:
2010 Advertising Merit Award
Agency:
Acne Advertising / Stockholm
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Out Of Home/Outdoor / Single
Annual ID:
10192A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 1
Category:
Out Of Home/Outdoor / Single
Annual ID:
10193A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 2
Category:
Out Of Home/Outdoor / Single
Annual ID:
10194A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Annual ID:
10195A
Award:
2010 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan Braun Oral-B
Title:
Street Sweeper
Category:
Out Of Home/Outdoor / Single
Annual ID:
10196A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TV3
Title:
Interrogation
Category:
Out Of Home/Outdoor / Single
Annual ID:
10197A
Award:
2010 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Ster Kinekor
Title:
Terminator 4
Category:
Out Of Home/Outdoor / Single
Annual ID:
10198A
Award:
2010 Advertising Merit Award
Agency:
GARWICH BBDO / Peru
Client:
Kingston Technology Company
Title:
USB Outdoor
Category:
Out Of Home/Outdoor / Single
Annual ID:
10199A
Award:
2010 Advertising Merit Award
Agency:
Mother / ny
Client:
Stella Artois
Title:
Ritual Project
Category:
Out Of Home/Outdoor / Single
Annual ID:
10200A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Out Of Home/Outdoor / Single
Annual ID:
10201A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Out Of Home/Outdoor / Single
Annual ID:
10202A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México/Hot Wheels
Title:
Big Boy
Category:
Out Of Home/Outdoor / Single
Annual ID:
10203A
Award:
2010 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Fisch Franke
Title:
The Living Poster
Category:
Out Of Home/Outdoor / Single
Annual ID:
10204A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Out Of Home/Outdoor / Single
Annual ID:
10205A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Out Of Home/Outdoor / Single
Annual ID:
10206A
Award:
2010 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Chick-fil-A
Title:
Shortcut
Category:
Out Of Home/Outdoor / Single
Annual ID:
10207A
Award:
2010 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Sony PlayStation
Title:
Dear PlayStation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10401T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
Raise A Glass
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10402T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association
Title:
Tour Bus
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10403T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association, ESPN/ABC/TNT
Title:
Elevated Moments
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10404T
Award:
2010 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10405T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10406T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10407T
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Bike Lock
Category:
Experiential Advertising / Single
Annual ID:
10473G
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
DIRTY WATER for $1
Category:
Experiential Advertising / Single
Annual ID:
10474G
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Annual ID:
10475G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Annual ID:
10476G
Award:
2010 Advertising Merit Award
Agency:
DDB West / San Francisco
Client:
The Wende Museum and Archive of the Cold War
Title:
The Wall Project
Category:
Experiential Advertising / Single
Annual ID:
10477G
Award:
2010 Advertising Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Annual ID:
10478G
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Annual ID:
10479G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold's Battle for Milkquarious
Category:
Experiential Advertising / Single
Annual ID:
10480G