The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sprint Widget Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications
Award:
2010 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10046N
Award:
2010 Advertising Silver Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
Mercedes Benz Singapore
Title:
Brake Assist Plus
Category:
Small Space Print / Campaign
Annual ID:
10009A
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E
Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10028A
Award:
2010 Advertising Silver Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Annual ID:
10076G
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Innovation in Advertising / Single
Annual ID:
10077G