The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Sound Design
Plug into the Smart Grid
Agency: Goodby Silverstein & Partners / San Francisco
Client: GE Category: Craft / Interface Design
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Hands Symphony
Agency: Gotham / New York
Client: Ad Council / American Heart Association Category: Craft / Sound Design
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Craft / Interface Design
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Craft / Interface Design
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business
Agency: Syzygy Deutschland GmbH / Bad Homburg
Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
Lesson in Style
Agency: Katy Aquino / Santa Monica
Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND
Agency: Abbott Mead Vickers BBDO / London
Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship
Agency: IMG SRC / Tokyo
Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise
Agency: KING / Stockholm
Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover
Agency: Wieden + Kennedy / Amsterdam
Client: Honda Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Craft / Interface Design
Annual ID:
10084N
Award:
2010 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Annual ID:
10085N
Award:
2010 Interactive Silver Pencil
Agency:
Drill Inc. / Shibuya
Client:
Marui Co.,LTD.
Title:
Ruo and Ruco
Category:
Craft / Animation / Motion Graphics
Annual ID:
10087N
Award:
2010 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Sound Design
Annual ID:
10089N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Annual ID:
10086N
Award:
2010 Interactive Bronze Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Animation / Motion Graphics
Annual ID:
10088N
Award:
2010 Interactive Bronze Pencil
Agency:
Gotham / New York
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Annual ID:
10090N
Award:
2010 Interactive Merit Award
Agency:
Peter Vajda / Budapest
Client:
Typeflash
Title:
Typeflash
Category:
Craft / Typography
Annual ID:
10326N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Annual ID:
10311N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Annual ID:
10312N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Annual ID:
10313N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Annual ID:
10314N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Annual ID:
10315N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Annual ID:
10316N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Memorabilia on Microsoft Surface
Category:
Craft / Interface Design
Annual ID:
10317N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Nascar Widget Site
Category:
Craft / Interface Design
Annual ID:
10318N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Interface Design
Annual ID:
10319N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Craft / Interface Design
Annual ID:
10320N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Craft / Interface Design
Annual ID:
10321N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
HBO
Title:
HBO
Category:
Craft / Interface Design
Annual ID:
10322N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Craft / Interface Design
Annual ID:
10323N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Craft / Interface Design
Annual ID:
10324N
Award:
2010 Interactive Merit Award
Agency:
Syzygy Deutschland GmbH / Bad Homburg
Client:
Telefónica o2 (Germany) GmbH & Co. OHG
Title:
o2 Surface: Natural User Interface goes Business
Category:
Craft / Interface Design
Annual ID:
10325N
Award:
2010 Interactive Merit Award
Agency:
Katy Aquino / Santa Monica
Client:
adidas
Title:
Lesson in Style
Category:
Craft / Animation / Motion Graphics
Annual ID:
10327N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Annual ID:
10328N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Annual ID:
10329N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Craft / Animation / Motion Graphics
Annual ID:
10330N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Zodiac Race
Category:
Craft / Animation / Motion Graphics
Annual ID:
10331N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Craft / Animation / Motion Graphics
Annual ID:
10332N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Craft / Animation / Motion Graphics
Annual ID:
10333N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Animation / Motion Graphics
Annual ID:
10334N
Award:
2010 Interactive Merit Award
Agency:
IMG SRC / Tokyo
Client:
MITSUBISHI KAGAKU MEDIA CO.,LTD.
Title:
Verbatim Championship
Category:
Craft / Animation / Motion Graphics
Annual ID:
10335N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Animation / Motion Graphics
Annual ID:
10336N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Craft / Animation / Motion Graphics
Annual ID:
10337N
Award:
2010 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Animation / Motion Graphics
Annual ID:
10338N
Award:
2010 Interactive Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Honda
Title:
Let It Shine Vimeo Takeover
Category:
Craft / Animation / Motion Graphics
Annual ID:
10339N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N