The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Birthday Papers
Agency: The Martin Agency / Richmond
Client: ACS Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Stop Me
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Mac Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
Pc Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Television - Single
Joke
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Television - Single
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored
Agency: Deutsch LA / Los Angeles
Client: Playstation Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus
Agency: TBWA\Chiat / New York
Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow
Agency: TBWA\Chiat / New York
Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All
Agency: The Richards Group / Dallas
Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
This is SportsCenter - Spy :30
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
TOWER HAMLETS PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost
Agency: BBH / london
Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY
Agency: TBWAPARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg
Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate
Agency: McCann Worldgroup Mumbai / mumbai
Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Trena
Agency: AlmapBBDO / São Paulo
Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer
Agency: JWT / Toronto
Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: The Economist Category: Collateral / P.O.P and In-store - Single
More Than Just a Medal
Agency: Grey Canada / Toronto
Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Campaign
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
ACS
Title:
Birthday Papers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11285A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Okay
Category:
Public Service / Television - Single
Annual ID:
11293T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me
Category:
Public Service / Television - Single
Annual ID:
11294T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Offer
Category:
Public Service / Television - Single
Annual ID:
11295T
Award:
2011 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
The Ripple Effect - Montage
Category:
Public Service / Television - Single
Annual ID:
11296T
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Kids
Category:
Public Service / Television - Single
Annual ID:
11297T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Mac Folders
Category:
Public Service / Television - Single
Annual ID:
11298T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Pc Folders
Category:
Public Service / Television - Single
Annual ID:
11299T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Television - Single
Annual ID:
11300T
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Television - Single
Annual ID:
11301T
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Joke
Category:
Public Service / Television - Single
Annual ID:
11302T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11352T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11353T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Do Over
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11354T
Award:
2011 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Playstation
Title:
Ignored
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11355T
Award:
2011 Advertising Merit Award
Agency:
Doner / Grosse Ile
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11356T
Award:
2011 Advertising Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Short Attention Span - Frame
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11357T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Hot Jogger
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11358T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Snow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11359T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/ Starburst
Title:
Bus
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11360T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Jameson
Title:
Fire
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11361T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/Skittles Global
Title:
Door-Launch the Rainbow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11362T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Rattle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11363T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Dinner Plans
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11364T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Woodchucks
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11365T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Abe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11366T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Piggy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11367T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Bridgestone
Title:
Reply All
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11368T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Blankey
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11369T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter - Spy :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11370T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS PRINT CAMPAIGN
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11265A
Award:
2011 Advertising Merit Award
Agency:
BBH / london
Client:
St John Ambulance
Title:
Life Lost
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11266A
Award:
2011 Advertising Merit Award
Agency:
TBWAPARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11267A
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Live to be old
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11268A
Award:
2011 Advertising Merit Award
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11278A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11279A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11280A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Armys second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11281A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Bachpan Bachao Andolan
Title:
Ceramic Plate
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11282A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11283A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11284A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Man America Latina
Title:
Trena
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11238A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11239A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11240A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11241A
Award:
2011 Advertising Merit Award
Agency:
JWT / Toronto
Client:
Walmart Canada
Title:
Walmart Flyer
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11242A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
The Economist
Title:
Mettle Detector
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11243A
Award:
2011 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Special Olympics Canada
Title:
More Than Just a Medal
Category:
Public Service / Radio - Campaign
Annual ID:
11291R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Dear Me
Category:
Public Service / Radio - Campaign
Annual ID:
11292R
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Experiential Advertising / Single
Annual ID:
11483G
