The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
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- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Experiential Advertising / Single
EpicMix
Agency: Crispin Porter + Bogusky / Boulder
Client: Vail Resorts Category: Experiential Advertising / Single
National Flag
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed
Agency: HAKUHODO Inc. / TOKYO
Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup
Agency: Hill Holliday / Boston
Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Experiential Advertising / Single
Receipt Stories
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store
Agency: SS+K / New York City
Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow
Agency: TBWA\LONDON / London
Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Experiential Advertising / Single
Citterio - Cut into finest slices
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: Citterio Category: Out Of Home / Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon
Agency: Cossette / Toronto
Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Digital Smile
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Single
Road
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Read More Movies Category: Out Of Home / Single
IKEA Store Opening
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566
Client: Nestle Category: Out Of Home / Single
The grout marker billboard
Agency: kempertrautmann gmbh / Hamburg
Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Category: Out Of Home / Single
Live Review
Agency: Leo Burnett / Hong Kong
Client: Time Out Magazine Category: Out Of Home / Single
James Ready Coupon Billboard - "Pierced"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
James Ready Coupon Billboard - "Pants"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Out Of Home / Single
The Friendship Machine
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Coca-Cola Category: Out Of Home / Single
The Most Interesting Man
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
Crossfox. The compact off-road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera
Agency: DDB DM9JaymeSyfu / Makati
Client: Pharex Health Corp. Category: Collateral / Posters - Single
