The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Landmarks
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Newspaper / Full Page or Spread - Single
Frog
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Reunion
Agency: Ireland/Davenport / Johannesburg
Client: Avis Category: Newspaper / Full Page or Spread - Single
Fine Cutting Knives / Fish
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Newspaper / Full Page or Spread - Single
Sell Your Car
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Tools
Agency: Ogilvy Guatemala / Guatemala
Client: Hooters Category: Newspaper / Full Page or Spread - Single
Challenger "Freedom"
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Newspaper / Full Page or Spread - Single
Happy Uncles
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A. Category: Newspaper / Full Page or Spread - Single
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Innovation in Advertising / Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Innovation in Advertising / Campaign
You Know You Love It
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Innovation in Advertising / Campaign
Through Someone Elses Eyes
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Innovation in Advertising / Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Innovation in Advertising / Campaign
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Innovation in Advertising / Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Innovation in Advertising / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Innovation in Advertising / Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Innovation in Advertising / Campaign
Soft Let Down Wrapping Paper
Agency: Droga5 / East Sydney
Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale
Agency: Scholz & Friends / Hamburg
Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Newspaper / Full Page or Spread - Campaign
Daughters
Agency: Brand Content / Boston
Client: Boston Breakers Category: Newspaper / Full Page or Spread - Campaign
Beer- The Untold Story
Agency: Colenso BBDO / Auckland
Client: DB Category: Newspaper / Full Page or Spread - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Newspaper / Full Page or Spread - Campaign
Neighbors
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Newspaper / Full Page or Spread - Campaign
Winter Sale
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Marmite Bars
Agency: DDB London / London
Client: Marmite Category: Newspaper / Full Page or Spread - Campaign
Visit Mozambique
Agency: DDB Mozambique / Maputo
Client: Visit Mozambique Category: Newspaper / Full Page or Spread - Campaign
Any Movie, Any Time
Agency: Giovanni+DraftFCB / São Paulo
Client: Sky Category: Newspaper / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Newspaper / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Newspaper / Full Page or Spread - Campaign
Paint
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Auto Insurance Category: Newspaper / Full Page or Spread - Campaign
As Good As New
Agency: Lowe Indonesia / Jakarta
Client: PT. Electrolux Indonesia Category: Newspaper / Full Page or Spread - Campaign
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Newspaper / Full Page or Spread - Campaign
BlueEFFICIENCY
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11106A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Landmarks
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11107A
Award:
2011 Advertising Merit Award
Agency:
Euro RSCG Bangkok Limited / Wattana
Client:
Reckitt Benckiser (Thailand) Limited
Title:
Frog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11108A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11109A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Avis
Title:
Reunion
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11110A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Fine Cutting Knives / Fish
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11111A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen
Title:
Sell Your Car
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11112A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
Hooters
Title:
Tools
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11113A
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Challenger "Freedom"
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11114A
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Kopelco S.A.
Title:
Happy Uncles
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11115A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Annual ID:
11286R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Annual ID:
11287R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Annual ID:
11288R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Radio - Single
Annual ID:
11289R
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Cervecería y Maltería Quilmes
Title:
GPS
Category:
Public Service / Radio - Single
Annual ID:
11290R
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Innovation in Advertising / Campaign
Annual ID:
11446G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Innovation in Advertising / Campaign
Annual ID:
11447G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You Know You Love It
Category:
Innovation in Advertising / Campaign
Annual ID:
11448G
Award:
2011 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Through Someone Elses Eyes
Category:
Innovation in Advertising / Campaign
Annual ID:
11449G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Innovation in Advertising / Campaign
Annual ID:
11450G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO Inc / Minato-ku
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Innovation in Advertising / Campaign
Annual ID:
11451G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
11452G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Innovation in Advertising / Campaign
Annual ID:
11453G
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Innovation in Advertising / Campaign
Annual ID:
11454G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
11455G
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Innovation in Advertising / Campaign
Annual ID:
11456G
Award:
2011 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Innovation in Advertising / Campaign
Annual ID:
11457G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Innovation in Advertising / Campaign
Annual ID:
11458G
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
Droga5 Australia
Title:
Soft Let Down Wrapping Paper
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11254A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11255A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Work - We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11256A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Lunch -We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11257A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11116A
Award:
2011 Advertising Merit Award
Agency:
Brand Content / Boston
Client:
Boston Breakers
Title:
Daughters
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11117A
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB
Title:
Beer- The Untold Story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11118A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11119A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11120A
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11121A
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
Marmite Bars
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11122A
Award:
2011 Advertising Merit Award
Agency:
DDB Mozambique / Maputo
Client:
Visit Mozambique
Title:
Visit Mozambique
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11123A
Award:
2011 Advertising Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Sky
Title:
Any Movie, Any Time
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11124A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11125A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11126A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan Auto Insurance
Title:
Paint
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11127A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Electrolux Indonesia
Title:
As Good As New
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11128A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11129A
Award:
2011 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Mercedes-Benz
Title:
BlueEFFICIENCY
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11384T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11385T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Matchbox
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11386T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Xtranormal
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
11387T