The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW
Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne
Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner
Agency: JWT / New York
Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With
Agency: Leo Burnett / Millers Point
Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville
Agency: MTV On-Air Promos / New York
Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot
Agency: Park Pictures / New York
Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds
Agency: Publicis Seattle / Seattle
Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt
Agency: The D4D / Los Angeles
Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA
Agency: Colman Rasic / Sydney
Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Television / Specials or one-time screenings
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Music
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Music
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Film / Documentaries
Perfect Bag
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Other Branded Entertainment /
REDU Manifesto Video
Agency: Creative Artists Agency / Los Angeles
Client: Bing/REDU Category: Other Branded Entertainment /
World of EOS
Agency: Leo Burnett / Millers Point
Client: Canon Category: Other Branded Entertainment /
The Hunt Transmedia Experience
Agency: No Mimes Media / MANHATTAN BEACH
Client: Cisco Category: Other Branded Entertainment /
Summit on the Summit: Kilimanjaro
Agency: @radical.media / New York
Client: Proctor & Gamble Category: Events and Installations /
Speed-date-a-dog
Agency: Atelier Amuse / Montreal
Client: Warner Bros Canada Category: Events and Installations /
The Big Picture Campaign
Agency: BBDO / New York
Client: Starbucks Category: Events and Installations /
WALLS ARE DANCING
Agency: BETC Euro RSCG / Paris
Client: DULUX VALENTINE Category: Events and Installations /
REDU Re:Form School
Agency: Creative Artists Agency / Los Angeles
Client: Bing/REDU Category: Events and Installations /
Daffy's "Undressing Room"
Agency: DeVito/Verdi / New York
Client: Daffy's Category: Events and Installations /
UNSTAGED: An Original Series From American Express
Agency: DIGITAS, NY / New York
Client: American Express Category: Events and Installations /
The Volvo Subject60 Experiment
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Events and Installations /
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E
Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11083E
Award:
2011 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Munchies
Category:
Online Branded Entertainment / Campaign
Annual ID:
11084E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interview Series
Category:
Online Branded Entertainment / Campaign
Annual ID:
11085E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client:
FRIENDS OF THE SWIFTS NPO
Title:
BIRDS MOBILE REALITY SHOW
Category:
Online Branded Entertainment / Campaign
Annual ID:
11086E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts
Category:
Online Branded Entertainment / Campaign
Annual ID:
11087E
Award:
2011 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Annual ID:
11088E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Dickies
Title:
Dickies 874 Campaign
Category:
Online Branded Entertainment / Campaign
Annual ID:
11089E
Award:
2011 Branded Entertainment Merit Award
Agency:
JWT / New York
Client:
Nestle - Stouffers
Title:
Let's Fix Dinner
Category:
Online Branded Entertainment / Campaign
Annual ID:
11090E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Annual ID:
11091E
Award:
2011 Branded Entertainment Merit Award
Agency:
MTV On-Air Promos / New York
Client:
American Legacy Foundation (The Truth) / MTV
Title:
The Real World: Zombieville
Category:
Online Branded Entertainment / Campaign
Annual ID:
11092E
Award:
2011 Branded Entertainment Merit Award
Agency:
Park Pictures / New York
Client:
Canon
Title:
Your Second Shot
Category:
Online Branded Entertainment / Campaign
Annual ID:
11093E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis Seattle / Seattle
Client:
HomeAway.com
Title:
Return of the Griswolds
Category:
Online Branded Entertainment / Campaign
Annual ID:
11094E
Award:
2011 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Videos
Category:
Online Branded Entertainment / Campaign
Annual ID:
11095E
Award:
2011 Branded Entertainment Merit Award
Agency:
The D4D / Los Angeles
Client:
AEG
Title:
AEG Perfunkt
Category:
Online Branded Entertainment / Campaign
Annual ID:
11096E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Annual ID:
11097E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Television / Specials or one-time screenings
Annual ID:
11035E
Award:
2011 Branded Entertainment Merit Award
Agency:
Colman Rasic / Sydney
Client:
MTV EXIT & MUSE
Title:
MK ULTRA
Category:
Television / Specials or one-time screenings
Annual ID:
11036E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Television / Specials or one-time screenings
Annual ID:
11037E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Television / Specials or one-time screenings
Annual ID:
11038E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Music
Annual ID:
11075E
Award:
2011 Branded Entertainment Merit Award
Agency:
Human / New york
Client:
Coachella
Title:
Golden Voice
Category:
Music
Annual ID:
11076E
Award:
2011 Branded Entertainment Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Music
Annual ID:
11077E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
We Can Do It Now
Category:
Music
Annual ID:
11078E
Award:
2011 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Justin Bieber
Category:
Music
Annual ID:
11079E
Award:
2011 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Usher
Category:
Music
Annual ID:
11080E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Darren Jew
Category:
Film / Documentaries
Annual ID:
11039E
Award:
2011 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Stella Artois
Title:
Up There
Category:
Film / Documentaries
Annual ID:
11040E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Film / Documentaries
Annual ID:
11041E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Film / Documentaries
Annual ID:
11042E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co., Ltd.
Title:
Nike 2010 Fall Basketball Campaign ?Lian Documentary
Category:
Film / Documentaries
Annual ID:
11043E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Converse
Title:
Change the Game
Category:
Film / Documentaries
Annual ID:
11044E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Bag
Category:
Other Branded Entertainment /
Annual ID:
11117E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Bing/REDU
Title:
REDU Manifesto Video
Category:
Other Branded Entertainment /
Annual ID:
11118E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
World of EOS
Category:
Other Branded Entertainment /
Annual ID:
11119E
Award:
2011 Branded Entertainment Merit Award
Agency:
No Mimes Media / MANHATTAN BEACH
Client:
Cisco
Title:
The Hunt Transmedia Experience
Category:
Other Branded Entertainment /
Annual ID:
11120E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Proctor & Gamble
Title:
Summit on the Summit: Kilimanjaro
Category:
Events and Installations /
Annual ID:
11098E
Award:
2011 Branded Entertainment Merit Award
Agency:
Atelier Amuse / Montreal
Client:
ARTV
Title:
ARTVscope
Category:
Events and Installations /
Annual ID:
11099E
Award:
2011 Branded Entertainment Merit Award
Agency:
Atelier Amuse / Montreal
Client:
Warner Bros Canada
Title:
Speed-date-a-dog
Category:
Events and Installations /
Annual ID:
11100E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks
Title:
The Big Picture Campaign
Category:
Events and Installations /
Annual ID:
11101E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Visible You
Category:
Events and Installations /
Annual ID:
11102E
Award:
2011 Branded Entertainment Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
DULUX VALENTINE
Title:
WALLS ARE DANCING
Category:
Events and Installations /
Annual ID:
11103E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Bing/REDU
Title:
REDU Re:Form School
Category:
Events and Installations /
Annual ID:
11104E
Award:
2011 Branded Entertainment Merit Award
Agency:
DeVito/Verdi / New York
Client:
Daffy's
Title:
Daffy's "Undressing Room"
Category:
Events and Installations /
Annual ID:
11105E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
UNSTAGED: An Original Series From American Express
Category:
Events and Installations /
Annual ID:
11106E
Award:
2011 Branded Entertainment Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
The Volvo Subject60 Experiment
Category:
Events and Installations /
Annual ID:
11107E
Award:
2011 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Events and Installations /
Annual ID:
11108E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Events and Installations /
Annual ID:
11109E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Events and Installations /
Annual ID:
11110E
