The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Photo 5 Exhibition
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Events and Installations /
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Events and Installations /
"The Buried Life" Interactive Storefront
Agency: Maude / New York
Client: MTV Category: Events and Installations /
TWC Step Thru the Screen at MLB All Star FanFest
Agency: OgilvyEntertainment / New York
Client: Time Warner Cable Category: Events and Installations /
Reality Billboard
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Yellow Pages Category: Events and Installations /
2010 FIFA World Cup - One Game Changes Everything
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Events and Installations /
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge
Agency: AKQA Shanghai / Shanghai
Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game
Agency: ATTIK / San Francisco
Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing
Client: Volkswagen Category: Gaming / Online gaming
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta
Client: AT&T Category: Branded Applications /
True Blood Live Feed
Agency: BBDO / New York
Client: HBO/True Blood Category: Branded Applications /
Sweet Talk
Agency: Evolution Bureau / San Francisco
Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar
Agency: StrawberryFrog / New York
Client: P&G Category: Branded Applications /
Honda Dreams: Into the Unknown
Agency: @radical.media / New York
Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment /
Bud House
Agency: DDB/Chicago/Tribal DDB/Amsterdam
Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads
Agency: O POSITIVE FILMS, LLC. / New York
Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures
Agency: OgilvyEntertainment / New York
Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season 1
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Photo 5 Exhibition
Category:
Events and Installations /
Annual ID:
11111E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
David On Demand
Category:
Events and Installations /
Annual ID:
11112E
Award:
2011 Branded Entertainment Merit Award
Agency:
Maude / New York
Client:
MTV
Title:
"The Buried Life" Interactive Storefront
Category:
Events and Installations /
Annual ID:
11113E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Time Warner Cable
Title:
TWC Step Thru the Screen at MLB All Star FanFest
Category:
Events and Installations /
Annual ID:
11114E
Award:
2011 Branded Entertainment Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Yellow Pages
Title:
Reality Billboard
Category:
Events and Installations /
Annual ID:
11115E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
2010 FIFA World Cup - One Game Changes Everything
Category:
Events and Installations /
Annual ID:
11116E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
Slim Chin Gaming experience
Category:
Gaming / Online gaming
Annual ID:
11045E
Award:
2011 Branded Entertainment Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
KRAFT Foods
Title:
Oreo Dunking Fun Challenge
Category:
Gaming / Online gaming
Annual ID:
11046E
Award:
2011 Branded Entertainment Merit Award
Agency:
ATTIK / San Francisco
Client:
Scion
Title:
Take on the Machine AR Game
Category:
Gaming / Online gaming
Annual ID:
11047E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Foursome Trivia Challenge
Category:
Gaming / Online gaming
Annual ID:
11048E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Battle of the Cheetos
Category:
Gaming / Online gaming
Annual ID:
11049E
Award:
2011 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Volkswagen
Title:
Scirocco Cup AR Challenge
Category:
Gaming / Online gaming
Annual ID:
11050E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO / Atlanta
Client:
AT&T
Title:
AT&T World Cup Headercam Banner
Category:
Branded Applications /
Annual ID:
11051E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Campbell's Soup
Title:
Steamy iAd
Category:
Branded Applications /
Annual ID:
11052E
Award:
2011 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO/True Blood
Title:
True Blood Live Feed
Category:
Branded Applications /
Annual ID:
11053E
Award:
2011 Branded Entertainment Merit Award
Agency:
Droga5 / East Sydney
Client:
CUB
Title:
Cascade - Brewer's Nose
Category:
Branded Applications /
Annual ID:
11054E
Award:
2011 Branded Entertainment Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Wrigley's Juicy Fruit
Title:
Sweet Talk
Category:
Branded Applications /
Annual ID:
11055E
Award:
2011 Branded Entertainment Merit Award
Agency:
StrawberryFrog / New York
Client:
P&G
Title:
Hello Baby - Pregnancy Calendar
Category:
Branded Applications /
Annual ID:
11056E
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Honda
Title:
Honda Dreams: Into the Unknown
Category:
Online Branded Entertainment /
Annual ID:
11057E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project: We Have Lift-off
Category:
Online Branded Entertainment /
Annual ID:
11058E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
adidas
Title:
Fast Don't Lie
Category:
Online Branded Entertainment /
Annual ID:
11059E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
R&B
Category:
Online Branded Entertainment /
Annual ID:
11060E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Premium Vintage
Category:
Online Branded Entertainment /
Annual ID:
11061E
Award:
2011 Branded Entertainment Merit Award
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana THREE, Ultimate Playground
Category:
Online Branded Entertainment /
Annual ID:
11062E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB/Chicago/Tribal DDB/Amsterdam
Client:
AB-INBEV
Title:
Bud House
Category:
Online Branded Entertainment /
Annual ID:
11063E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
AB-INBEV
Title:
"Clothing Drive"
Category:
Online Branded Entertainment /
Annual ID:
11064E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Dancer
Category:
Online Branded Entertainment /
Annual ID:
11065E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Doritos Late Night
Category:
Online Branded Entertainment /
Annual ID:
11066E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Doritos Late Night Rihanna
Category:
Online Branded Entertainment /
Annual ID:
11067E
Award:
2011 Branded Entertainment Merit Award
Agency:
O POSITIVE FILMS, LLC. / New York
Client:
Doritos
Title:
King of Ads
Category:
Online Branded Entertainment /
Annual ID:
11068E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Kraft, Capri Sun
Title:
The Disrespectoids Disadventures
Category:
Online Branded Entertainment /
Annual ID:
11069E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods S.A.
Title:
Love in Action
Category:
Online Branded Entertainment /
Annual ID:
11070E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Online Branded Entertainment /
Annual ID:
11071E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Online Branded Entertainment /
Annual ID:
11072E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Online Branded Entertainment /
Annual ID:
11073E