The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Fold Aide Box
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
The Johnny Cash Project
Agency: @radical.media LLC / New York
Client: Lost Highway/American Records Category: Broadcast Design / Music Videos
This Too Shall Pass
Agency: Zoo Film Productions / Los Angeles
Client: OKGO Category: Broadcast Design / Music Videos
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set
Agency: Leo Burnett / Hong Kong
Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table
Agency: The Catalyst Agency / Singapore
Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE
Agency: Leo Burnett / New Delhi
Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Corporate Identity / Single
Inside the box thinking
Agency: Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client: pioma industries Pvt. Ltd. Category: Package Design / Campaign
Shiner Beers Oktoberfest Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Miller High Life
Agency: Landor Associates / San Francisco
Client: MillerCoors Category: Package Design / Campaign
iPad and iPad Accessories Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Campaign
Shiner Beers Frost Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Ica Good Life
Agency: King Solutions / Stockholm
Client: ICA Grocery Store Category: Package Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Package Design / Campaign
Single Origin Chocolate Bar Collection
Agency: Sandstrom Partners / Portland
Client: Moonstruck Chocolate Category: Package Design / Campaign
Sir Richard's Package Design
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Package Design / Campaign
Waitrose Regional Pizzas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
MERCURY
Agency: McCann Worldgroup Mumbai / mumbai
Client: Nirlep Category: Outdoor Design / Campaign
Land Rover Phone
Agency: Y&R Lima/RKCR Y&R/London
Client: Land Rover Category: Outdoor Design / Campaign
Evil Costs
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Outdoor Design / Campaign
Jelly Belly
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LC Lüscher Cake Category: Outdoor Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Outdoor Design / Campaign
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Outdoor Design / Campaign
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Direct Mail / Single
Winnie the Pooh!
Agency: DRAFT Co.,Ltd / Tokyo
Client: Walt Disney Japan Category: Direct Mail / Single
Concert Tickets
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Neuroth Category: Direct Mail / Single
C+M/CHS Cutting Board Invite
Agency: Colle+McVoy / Minneapolis
Client: CHS Category: Direct Mail / Single
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Direct Mail / Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Direct Mail / Single
Draftfcb Design Portfolio
Agency: Draftfcb Cape Town / Cape Town
Client: Draftfcb Cape Town Category: Direct Mail / Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Direct Mail / Single
Color Bars
Agency: Cossette West, Dare Vancouver / Vancouver
Client: McDonald's Category: Broadcast Design / Single
Travel Symphony
Agency: Ogilvy Frankfurt / Frankfurt
Client: DB (German Rail) Category: Broadcast Design / Single
Inside Out, Trailer
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Speech
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Broadcast Design / Single
Journey To Zero / Anticipation
Agency: Dreamers Ink Aesthetics / New York
Client: Nissan / TBWA Chiat Day Category: Broadcast Design / Single
The Brick Thief
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Inc Category: Broadcast Design / Single
Cornering lights
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Volkswagen Category: Collateral Design / Posters - Campaign
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Campaign
Creatures
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Philippines Inc. Category: Collateral Design / Posters - Campaign
Award:
2011 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Fold Aide Box
Category:
Package Design / Single
Annual ID:
11121D
Award:
2011 Design Merit Award
Agency:
Creature / Seattle
Client:
NUUN
Title:
NUUN Lemon + Lime
Category:
Package Design / Single
Annual ID:
11122D
Award:
2011 Design Merit Award
Agency:
@radical.media LLC / New York
Client:
Lost Highway/American Records
Title:
The Johnny Cash Project
Category:
Broadcast Design / Music Videos
Annual ID:
11266D
Award:
2011 Design Merit Award
Agency:
Zoo Film Productions / Los Angeles
Client:
OKGO
Title:
This Too Shall Pass
Category:
Broadcast Design / Music Videos
Annual ID:
11267D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Corporate Identity / Single
Annual ID:
11098D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Hong Kong Acupuncturists Association Ltd.
Title:
Punch name Card Set
Category:
Corporate Identity / Single
Annual ID:
11099D
Award:
2011 Design Merit Award
Agency:
The Catalyst Agency / Singapore
Client:
The Catalyst Agency
Title:
Periodic Table
Category:
Corporate Identity / Single
Annual ID:
11100D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / New Delhi
Client:
IILM Design School
Title:
SPIROGRAPH SCALE
Category:
Corporate Identity / Single
Annual ID:
11101D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Corporate Identity / Single
Annual ID:
11102D
Award:
2011 Design Merit Award
Agency:
Rediffusion Young & Rubicam Pvt. Ltd. / Mumbai
Client:
pioma industries Pvt. Ltd.
Title:
Inside the box thinking
Category:
Package Design / Campaign
Annual ID:
11123D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Oktoberfest Packaging
Category:
Package Design / Campaign
Annual ID:
11124D
Award:
2011 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
MillerCoors
Title:
Miller High Life
Category:
Package Design / Campaign
Annual ID:
11125D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad and iPad Accessories Packaging
Category:
Package Design / Campaign
Annual ID:
11126D
Award:
2011 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers Frost Packaging
Category:
Package Design / Campaign
Annual ID:
11127D
Award:
2011 Design Merit Award
Agency:
King Solutions / Stockholm
Client:
ICA Grocery Store
Title:
Ica Good Life
Category:
Package Design / Campaign
Annual ID:
11128D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Package Design / Campaign
Annual ID:
11129D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Moonstruck Chocolate
Title:
Single Origin Chocolate Bar Collection
Category:
Package Design / Campaign
Annual ID:
11130D
Award:
2011 Design Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Sir Richard's Package Design
Category:
Package Design / Campaign
Annual ID:
11131D
Award:
2011 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Regional Pizzas
Category:
Package Design / Campaign
Annual ID:
11132D
Award:
2011 Design Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Nirlep
Title:
MERCURY
Category:
Outdoor Design / Campaign
Annual ID:
11225D
Award:
2011 Design Merit Award
Agency:
Y&R Lima/RKCR Y&R/London
Client:
Land Rover
Title:
Land Rover Phone
Category:
Outdoor Design / Campaign
Annual ID:
11226D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
Evil Costs
Category:
Outdoor Design / Campaign
Annual ID:
11227D
Award:
2011 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LC Lüscher Cake
Title:
Jelly Belly
Category:
Outdoor Design / Campaign
Annual ID:
11228D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Outdoor Design / Campaign
Annual ID:
11229D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Outdoor Design / Campaign
Annual ID:
11230D
Award:
2011 Design Merit Award
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Direct Mail / Single
Annual ID:
11241D
Award:
2011 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Walt Disney Japan
Title:
Winnie the Pooh!
Category:
Direct Mail / Single
Annual ID:
11242D
Award:
2011 Design Merit Award
Agency:
303 / Sydney
Client:
Harley Davidson
Title:
Harley Damage Control
Category:
Direct Mail / Single
Annual ID:
11243D
Award:
2011 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Neuroth
Title:
Concert Tickets
Category:
Direct Mail / Single
Annual ID:
11244D
Award:
2011 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Rock4AIDS
Title:
Spark Hope Matchbook
Category:
Direct Mail / Single
Annual ID:
11245D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
CHS
Title:
C+M/CHS Cutting Board Invite
Category:
Direct Mail / Single
Annual ID:
11246D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Direct Mail / Single
Annual ID:
11247D
Award:
2011 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Offsetters
Title:
Ice Cube Tray
Category:
Direct Mail / Single
Annual ID:
11248D
Award:
2011 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Direct Mail / Single
Annual ID:
11249D
Award:
2011 Design Merit Award
Agency:
Draftfcb Cape Town / Cape Town
Client:
Draftfcb Cape Town
Title:
Draftfcb Design Portfolio
Category:
Direct Mail / Single
Annual ID:
11250D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Direct Mail / Single
Annual ID:
11251D
Award:
2011 Design Merit Award
Agency:
Young & Rubicam / Frankfurt am Main
Client:
BFF
Title:
Stairs
Category:
Broadcast Design / Single
Annual ID:
11253D
Award:
2011 Design Merit Award
Agency:
Cossette West, Dare Vancouver / Vancouver
Client:
McDonald's
Title:
Color Bars
Category:
Broadcast Design / Single
Annual ID:
11254D
Award:
2011 Design Merit Award
Agency:
Charlex / New York
Client:
Charlex
Title:
ShapeShifter
Category:
Broadcast Design / Single
Annual ID:
11255D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Fire
Category:
Broadcast Design / Single
Annual ID:
11256D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
DB (German Rail)
Title:
Travel Symphony
Category:
Broadcast Design / Single
Annual ID:
11257D
Award:
2011 Design Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Seattle International Film Festival
Title:
Inside Out, Trailer
Category:
Broadcast Design / Single
Annual ID:
11258D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Speech
Category:
Broadcast Design / Single
Annual ID:
11259D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Broadcast Design / Single
Annual ID:
11260D
Award:
2011 Design Merit Award
Agency:
Draftfcb / Chicago
Client:
Dow Chemical Company
Title:
Snow
Category:
Broadcast Design / Single
Annual ID:
11261D
Award:
2011 Design Merit Award
Agency:
Dreamers Ink Aesthetics / New York
Client:
Nissan / TBWA Chiat Day
Title:
Journey To Zero / Anticipation
Category:
Broadcast Design / Single
Annual ID:
11262D
Award:
2011 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems Inc
Title:
The Brick Thief
Category:
Broadcast Design / Single
Annual ID:
11263D
Award:
2011 Design Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Volkswagen
Title:
Cornering lights
Category:
Collateral Design / Posters - Campaign
Annual ID:
11151D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
11152D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Philippines Inc.
Title:
Creatures
Category:
Collateral Design / Posters - Campaign
Annual ID:
11153D
