The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Eastbound and Down Radio Campaign Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
Leica Radio Campaign Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Campaign
Kids Birthday Parties Agency: DDB South Africa / Johannesburg Client: McDonalds Category: Consumer Radio / Campaign
Blunders Agency: DDB Tribal Group / Berlin Client: Volkswagen AG Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint And Hardware Category: Consumer Radio / Campaign
The Language of Colour Agency: LOWE SINGAPORE / SG Client: Samroc Paint and Hardware Category: Consumer Radio / Campaign
Xtra View Agency: Ogilvy Johannesburg / Johannesburg Client: Multichoice Dstv Category: Consumer Radio / Campaign
Jameson Radio Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Consumer Radio / Campaign
AUSTAR Takes Docos to Amazing Agency: The Monkeys / Sydney Client: AUSTAR Category: Consumer Radio / Campaign
IKEA De-clutter, De-stress Agency: The Monkeys / Sydney Client: IKEA Category: Consumer Radio / Campaign

2012 Advertising Gold Pencil

BBDO / New York

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

12049R

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Advertising Merit Award

Bravo Group / New York

Leica

Leica Radio Campaign

Consumer Radio / Campaign

12302R

2012 Advertising Merit Award

DDB South Africa / Johannesburg

McDonalds

Kids Birthday Parties

Consumer Radio / Campaign

12303R

2012 Advertising Merit Award

DDB Tribal Group / Berlin

Volkswagen AG

Blunders

Consumer Radio / Campaign

12304R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint And Hardware

The Language of Colour

Consumer Radio / Campaign

12305R

2012 Advertising Merit Award

LOWE SINGAPORE / SG

Samroc Paint and Hardware

The Language of Colour

Consumer Radio / Campaign

12306R

2012 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Multichoice Dstv

Xtra View

Consumer Radio / Campaign

12307R

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Jameson Radio

Consumer Radio / Campaign

12308R

2012 Advertising Merit Award

The Monkeys / Sydney

AUSTAR

AUSTAR Takes Docos to Amazing

Consumer Radio / Campaign

12309R

2012 Advertising Merit Award

The Monkeys / Sydney

IKEA

IKEA De-clutter, De-stress

Consumer Radio / Campaign

12310R

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