The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bully
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
nany the cow
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio
Agency: Young and Rubicam Mexico / Mexico, D.F.
Client: Bonafont Category: Consumer Radio / Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Integrated Branding / Consumer Campaign
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Integrated Branding / Consumer Campaign
Best Test Drive. Ever. Period. Integrated Campaign
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Consumer Campaign
Break Up
Agency: Clemenger BBDO Melbourne / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Small Business Gets an Official Day
Agency: CP+B / Digitas / Boulder
Client: American Express Category: Integrated Branding / Consumer Campaign
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Oxford Circus
Agency: BBH LONDON / London
Client: Google Category: Out Of Home / Billboards - Single
LED Bulb Billboard
Agency: DDB Canada / Vancouver / Vancouver
Client: BC Hydro Category: Out Of Home / Billboards - Single
With 10 years of life
Agency: Dentsu Tokyo / Minato-ku
Client: TOSHIBA CORPORATION Category: Out Of Home / Billboards - Single
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Branded Content / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Branded Content / Online
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Branded Content / Online
The Gathering
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET
Agency: Ogilvy Brasil / são paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Branded Content / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Branded Content / Online
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Bully
Category:
Consumer Radio / Single
Annual ID:
12292R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Asteroid
Category:
Consumer Radio / Single
Annual ID:
12293R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Annual ID:
12294R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Annual ID:
12295R
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Annual ID:
12296R
Award:
2012 Advertising Merit Award
Agency:
SapientNitro / Surry Hills
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Annual ID:
12297R
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Bridge
Category:
Consumer Radio / Single
Annual ID:
12298R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
nany the cow
Category:
Consumer Radio / Single
Annual ID:
12299R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
marcos the tuna
Category:
Consumer Radio / Single
Annual ID:
12300R
Award:
2012 Advertising Merit Award
Agency:
Young and Rubicam Mexico / Mexico, D.F.
Client:
Bonafont
Title:
Recycling Radio
Category:
Consumer Radio / Single
Annual ID:
12301R
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12504G
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12505G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12506G
Award:
2012 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
Best Test Drive. Ever. Period. Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12507G
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
National Australia Bank
Title:
Break Up
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12508G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12509G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12517G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12518G
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Legend
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12519G
Award:
2012 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12520G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12531T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google
Title:
Oxford Circus
Category:
Out Of Home / Billboards - Single
Annual ID:
12186A
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
BC Hydro
Title:
LED Bulb Billboard
Category:
Out Of Home / Billboards - Single
Annual ID:
12187A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Minato-ku
Client:
TOSHIBA CORPORATION
Title:
With 10 years of life
Category:
Out Of Home / Billboards - Single
Annual ID:
12188A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Branded Content / Online
Annual ID:
12441T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
MetLife Foundation
Title:
Remember Me
Category:
Branded Content / Online
Annual ID:
12442T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Ubisoft
Title:
Autodance
Category:
Branded Content / Online
Annual ID:
12443T
Award:
2012 Advertising Merit Award
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Branded Content / Online
Annual ID:
12444T
Award:
2012 Advertising Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open
Category:
Branded Content / Online
Annual ID:
12445T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Branded Content / Online
Annual ID:
12446T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Branded Content / Online
Annual ID:
12447T
Award:
2012 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Branded Content / Online
Annual ID:
12448T
Award:
2012 Advertising Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
The Gathering
Category:
Branded Content / Online
Annual ID:
12449T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
DRUNK VALET
Category:
Branded Content / Online
Annual ID:
12450T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Branded Content / Online
Annual ID:
12451T
Award:
2012 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Branded Content / Online
Annual ID:
12452T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Spanair
Title:
An Unexpected Visit
Category:
Branded Content / Online
Annual ID:
12453T
Award:
2012 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Energizer Philippines Inc
Title:
Gift Of Life
Category:
Branded Content / Online
Annual ID:
12454T
Award:
2012 Advertising Merit Award
Agency:
Google Creative Lab and @radical.media / New York
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Annual ID:
12322T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Annual ID:
12323T
Award:
2012 Advertising Merit Award
Agency:
Badillo Nazca S&S / San Juan
Client:
Toyota de PR
Title:
Letter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12324T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Annual ID:
12325T