The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Content / Online
Annual ID
12445T
About the Work
Denny?s needed to reassert its relevance with twenty-somethings. Having Just launched a campaign around the themeline ?America?s Diner is Always Open,? we repositioned Denny?s as a diner that was open in every sense of the word.
?Always Open? is a web series that put this openness to the test. We invited Hollywood?s best improve comedians to open up in a booth at Denny?s. The informal meals were hosted by Dave Koechner and the interactions were unscripted. After all, improve is spontaneous, genuine, and inherently open in nature.
Guests included Jason Bateman, Sarah Silverman, Will Arnett, Amy Poehler, and more.
New episodes of ?Always Open? were prominently featured on CollegeHumor.com, a popular site amongst our target. And to date, the series has garnered over 5 million views.
?Always Open? is a web series that put this openness to the test. We invited Hollywood?s best improve comedians to open up in a booth at Denny?s. The informal meals were hosted by Dave Koechner and the interactions were unscripted. After all, improve is spontaneous, genuine, and inherently open in nature.
Guests included Jason Bateman, Sarah Silverman, Will Arnett, Amy Poehler, and more.
New episodes of ?Always Open? were prominently featured on CollegeHumor.com, a popular site amongst our target. And to date, the series has garnered over 5 million views.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Dumbdumb
Art Director
Natalie Chambers
Creative Director
Marty Orzio
Producer
Letitia Jacobs
Writer
Stephen Lundberg
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