The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

GUINNESS XMAS CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Say It to Get It: Google Voice Serach for Mobile Agency: BBH London / New York Client: Google Category: Out Of Home / Billboards - Campaign
Your Own Celebration Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: Mars Chocolate - Celebrations Category: Out Of Home / Billboards - Campaign
Parking Precision Agency: Grabarz & Partner WA GmbH / Hamburg Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Betadine Agency: Young & Rubicam Prague / Prague Client: Betadine Category: Out Of Home / Billboards - Campaign
Coleman Sleeping Bags Agency: Young & Rubicam Prague / Prague Client: Coleman Category: Out Of Home / Billboards - Campaign
Beep-beep Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign
Fruit Figures Agency: Scholz & Friends / Berlin Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
Right size of your needs Agency: AlmapBBDO / São Paulo Client: MAN Trucks Category: Collateral / Posters - Campaign
Keep Fighting The Good Fight Agency: DDB New York / New York Client: Art Director's Club Category: Collateral / Posters - Campaign
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures Agency: George Patterson Y&R / Melbourne Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE Agency: JWT Vietnam / Ho Chi Minh City Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
updated every second Agency: Kolle Rebbe / Hamburg Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign Agency: Leo Burnett Hong Kong / Hong Kong Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts Agency: Leo Burnett Tailor Made / São Paulo Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate Agency: Ogilvy Group Melbourne / Melbourne Client: Scott Holding Category: Collateral / Posters - Campaign
LIVING MASTERPIECE Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Experiential Advertising / Installations
Money Machine Agency: AlmapBBDO / São Paulo Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon Agency: Cheil Worldwide / Seoul Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Experiential Advertising / Installations
GPS Agency: Grey Group / Mexico City Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down Agency: Ogilvy & Mather Amsterdam / Amsterdam Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery Agency: Scholz & Friends / Berlin Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store Agency: Venables Bell & Partners / San Francisco Client: eBay Category: Experiential Advertising / Installations
The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Installations
Luxurious Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Single
Mosquito Agency: BBDO Russia Group / Moscow Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible Agency: Ogilvy Cape Town / Cape Town Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
UNICEF: Good Shirts Agency: BBH / New York Client: UNICEF Category: Brand Transformation / Single
Pain Squad Mobile App Agency: Cundari / Toronto Client: The Hospital for Sick Children Category: Brand Transformation / Single
Auto Correct Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Hands free parking Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Gorigon Agency: BBDO Mexico / México Client: Scribe Sketchbooks Category: Newspaper / Full Page or Spread - Campaign
True Stories Print Campaign Agency: BBDO / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Blemish Agency: Bester Burke Slingers / Cape Town Client: Yardley Oatmeal Spot Buster Category: Newspaper / Full Page or Spread - Campaign
Spending too much time with the wife? Agency: Clemenger BBDO Melbourne / Melbourne Client: Carlon Mid : Fosters Category: Newspaper / Full Page or Spread - Campaign
Smart Puppies Agency: Colenso BBDO / Auckland Client: Mars Category: Newspaper / Full Page or Spread - Campaign
FISH/CHICKEN/PORK Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Campaign
Summer Sale Agency: DDB UK / LONDON Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: Grey Singapore / Singapore Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO

GUINNESS XMAS CAMPAIGN

Out Of Home / Billboards - Campaign

12189A

2012 Advertising Merit Award

BBH London / New York

Google

Say It to Get It: Google Voice Serach for Mobile

Out Of Home / Billboards - Campaign

12190A

2012 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

Mars Chocolate - Celebrations

Your Own Celebration

Out Of Home / Billboards - Campaign

12191A

2012 Advertising Merit Award

Grabarz & Partner WA GmbH / Hamburg

Volkswagen AG

Parking Precision

Out Of Home / Billboards - Campaign

12192A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Betadine

Betadine

Out Of Home / Billboards - Campaign

12193A

2012 Advertising Merit Award

Young & Rubicam Prague / Prague

Coleman

Coleman Sleeping Bags

Out Of Home / Billboards - Campaign

12194A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Beep-beep

Collateral / P.O.P. and In-store - Campaign

12239A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

#thegoodstuff

Collateral / P.O.P. and In-store - Campaign

12240A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Pets

Collateral / P.O.P. and In-store - Campaign

12241A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / P.O.P. and In-store - Campaign

12242A

2012 Advertising Merit Award

Scholz & Friends / Berlin

Fresh’N’Friends

Fruit Figures

Collateral / P.O.P. and In-store - Campaign

12243A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

MAN Trucks

Right size of your needs

Collateral / Posters - Campaign

12225A

2012 Advertising Merit Award

DDB New York / New York

Art Director's Club

Keep Fighting The Good Fight

Collateral / Posters - Campaign

12226A

2012 Advertising Merit Award

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Collateral / Posters - Campaign

12227A

2012 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Football League

Game Signatures

Collateral / Posters - Campaign

12228A

2012 Advertising Merit Award

JWT Vietnam / Ho Chi Minh City

UNITED PHARMA (VIETNAM), INC.

KILLER SNEEZE

Collateral / Posters - Campaign

12229A

2012 Advertising Merit Award

Kolle Rebbe / Hamburg

Gruner + Jahr AG & Co. KG

updated every second

Collateral / Posters - Campaign

12230A

2012 Advertising Merit Award

Leo Burnett Hong Kong / Hong Kong

Casablanca

Deep Sleep Campaign

Collateral / Posters - Campaign

12231A

2012 Advertising Merit Award

Leo Burnett Tailor Made / São Paulo

Fiat

Original Parts

Collateral / Posters - Campaign

12232A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Collateral / Posters - Campaign

12233A

2012 Advertising Merit Award

Ogilvy Group Melbourne / Melbourne

Scott Holding

Evolve Skate

Collateral / Posters - Campaign

12234A

2012 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GE

LIVING MASTERPIECE

Experiential Advertising / Installations

12493G

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Peixe Urbano

Money Machine

Experiential Advertising / Installations

12494G

2012 Advertising Merit Award

Cheil Worldwide / Seoul

S-Oil

"Here" balloon

Experiential Advertising / Installations

12495G

2012 Advertising Merit Award

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Experiential Advertising / Installations

12496G

2012 Advertising Merit Award

Fallon / Minneapolis

H&R Block

Second Look Detroit

Experiential Advertising / Installations

12497G

2012 Advertising Merit Award

Grey Group / Mexico City

AMNESTY INTERNATIONAL

GPS

Experiential Advertising / Installations

12498G

2012 Advertising Merit Award

Ogilvy & Mather Amsterdam / Amsterdam

Allsecur

Upside down

Experiential Advertising / Installations

12499G

2012 Advertising Merit Award

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Experiential Advertising / Installations

12500G

2012 Advertising Merit Award

Scholz & Friends / Berlin

Siemens Electrogeräte GmbH

The Laundry-Gallery

Experiential Advertising / Installations

12501G

2012 Advertising Merit Award

Venables Bell & Partners / San Francisco

eBay

Give-a-Toy Store

Experiential Advertising / Installations

12502G

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

JORDAN

The Explosions Game

Experiential Advertising / Installations

12503G

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Luxurious

Collateral / P.O.P. and In-store - Single

12235A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Nike

Special Bench

Collateral / P.O.P. and In-store - Single

12236A

2012 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Pinacoteca Museum

Curiosism Installation

Collateral / P.O.P. and In-store - Single

12237A

2012 Advertising Merit Award

TBWA\Chiat\Day / New York

Jameson

Pub Paintings: Quill

Collateral / P.O.P. and In-store - Single

12238A

2012 Advertising Merit Award

BBDO Russia Group / Moscow

StroyMaster

Mosquito

Consumer Television / Under $80K Budget - Single

12387T

2012 Advertising Merit Award

Ogilvy Cape Town / Cape Town

Prison Broadcasting Network

Rehabilitation is Possible

Consumer Television / Under $80K Budget - Single

12388T

2012 Advertising Merit Award

BBH / New York

UNICEF

UNICEF: Good Shirts

Brand Transformation / Single

12525G

2012 Advertising Merit Award

Cundari / Toronto

The Hospital for Sick Children

Pain Squad Mobile App

Brand Transformation / Single

12526G

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Auto Correct

Newspaper / Full Page or Spread - Campaign

12128A

2012 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Hands free parking

Newspaper / Full Page or Spread - Campaign

12129A

2012 Advertising Merit Award

BBDO Mexico / México

Scribe Sketchbooks

Gorigon

Newspaper / Full Page or Spread - Campaign

12130A

2012 Advertising Merit Award

BBDO / New York

Procter & Gamble/Gillette Fusion ProGlide

True Stories Print Campaign

Newspaper / Full Page or Spread - Campaign

12131A

2012 Advertising Merit Award

Bester Burke Slingers / Cape Town

Yardley Oatmeal Spot Buster

Blemish

Newspaper / Full Page or Spread - Campaign

12132A

2012 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Carlon Mid : Fosters

Spending too much time with the wife?

Newspaper / Full Page or Spread - Campaign

12133A

2012 Advertising Merit Award

Colenso BBDO / Auckland

Mars

Smart Puppies

Newspaper / Full Page or Spread - Campaign

12134A

2012 Advertising Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

MMP CORPORATION LTD.

FISH/CHICKEN/PORK

Newspaper / Full Page or Spread - Campaign

12135A

2012 Advertising Merit Award

DDB UK / LONDON

Harvey Nichols

Summer Sale

Newspaper / Full Page or Spread - Campaign

12136A

2012 Advertising Merit Award

Grey Singapore / Singapore

3M India Ltd.

Pets

Newspaper / Full Page or Spread - Campaign

12137A

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