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2012 One Show - Advertising

"Here" balloon

Agency Cheil Worldwide / Seoul

Client S-Oil

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Category

Experiential Advertising / Installations

Annual ID

12495G

About the Work

Strange things happened ?Here?. South Korea, a country devoid of oil, Seoul the capital with its 10 million residents, increased of motor vehicle, rising cost of oil, where parking is scarce and people get stressed out. Every day, drivers wander 500m to find a parking space which equals 15km, or 1L of gas a month.
S-oil has decided to take an action to save oil. Thus begins the HERE Campaign.
Setting a HERE balloon let driver spot the balloon rise or fall when parking space become available. Drivers can spot these balloons from afar without wandering. Quickly find a parking space save you oil. S-oil doesn't just sell gas; it now let you saves it. An open parking spot equals one liter of oil saved.
S-oil is not just a gas station; it is part of a large movement that take action for a better world.

2012 Awards

Total Points: 5

Merit

Credits

Art Director

Kakyoun Park
Keetae Ryu

Creative Director

Inhyang Moon

Writer

Inhyang Moon
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