The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Annual ID:
12279N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Interface Design
Annual ID:
12280N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N