The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Stuff Theatre
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville
Agency: OMD / New York
Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Can You Serve Reality TV Show
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover
Agency: JWT New York / New York
Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods Category: Television / Reality/Unscripted Series
OUT+PACE
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You
Agency: Dentsu New York/TK Digital / Brooklyn
Client: JCCI NY Category: Cinema / Documentaries
Art & Corny
Agency: Trunchpole & Trunchpole / London
Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
Nuts About Bolts
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Turbo Category: Motion Graphics / Title Sequences - Television
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Agency: Discovery Creative / Alexandria
Client: Chevy Category: Innovation in Branded Content
Entertainment Experience
Agency: FCCE / Amsterdam
Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Innovation in Branded Content
U-Code
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Diary
Agency: Ogilvy Beijing / Beijing
Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator
Agency: The Martin Agency / Richmond
Client: Mentos Category: Innovation in Branded Content
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Live at Macy's
Category:
Best Brand Channel
Annual ID:
12177E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Stuff Theatre
Category:
Best Brand Channel
Annual ID:
12178E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Best Brand Channel
Annual ID:
12179E
Award:
2012 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Frito-Lay
Title:
Frito-Lay All Natural Farmville
Category:
Best Brand Channel
Annual ID:
12180E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Best Brand Channel
Annual ID:
12181E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Skittles - Welcome to the Rainbow
Category:
Best Brand Channel
Annual ID:
12182E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Can You Serve Reality TV Show
Category:
Television / Reality/Unscripted Series
Annual ID:
12067E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Annual ID:
12068E
Award:
2012 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods
Title:
Lacta Surprises
Category:
Television / Reality/Unscripted Series
Annual ID:
12069E
Award:
2012 Branded Entertainment Merit Award
Agency:
Futuristic Films / Denver
Client:
Steelcase
Title:
"One Day"
Category:
Cinema / Documentaries
Annual ID:
12072E
Award:
2012 Branded Entertainment Merit Award
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
GW Cardiology
Title:
OUT+PACE
Category:
Cinema / Documentaries
Annual ID:
12073E
Award:
2012 Branded Entertainment Merit Award
Agency:
Dentsu New York/TK Digital / Brooklyn
Client:
JCCI NY
Title:
Arigato! We Will Always Remember You
Category:
Cinema / Documentaries
Annual ID:
12074E
Award:
2012 Branded Entertainment Merit Award
Agency:
Trunchpole & Trunchpole / London
Client:
Trunchpole & Trunchpole
Title:
Art & Corny
Category:
Cinema / Documentaries
Annual ID:
12075E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y & R Perú / Lima
Client:
Prom Perú
Title:
From Perú For Peru
Category:
Cinema / Documentaries
Annual ID:
12076E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Turbo
Title:
Nuts About Bolts
Category:
Motion Graphics / Title Sequences - Television
Annual ID:
12077E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Branded Content
Annual ID:
12164E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Innovation in Branded Content
Annual ID:
12165E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB Tribal Group GmbH / Berlin
Client:
Entega
Title:
ENTEGA ENERGY SAVING SPOT
Category:
Innovation in Branded Content
Annual ID:
12166E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Creative / Alexandria
Client:
Chevy
Title:
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Category:
Innovation in Branded Content
Annual ID:
12167E
Award:
2012 Branded Entertainment Merit Award
Agency:
FCCE / Amsterdam
Client:
ZIGGO Telecom
Title:
Entertainment Experience
Category:
Innovation in Branded Content
Annual ID:
12168E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Annual ID:
12169E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art
Title:
U-Code
Category:
Innovation in Branded Content
Annual ID:
12170E
Award:
2012 Branded Entertainment Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Innovation in Branded Content
Annual ID:
12171E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Johnson & Johnson
Title:
Diary
Category:
Innovation in Branded Content
Annual ID:
12172E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Negative Tweet Eliminator
Category:
Innovation in Branded Content
Annual ID:
12173E
Award:
2012 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Innovation in Branded Content
Annual ID:
12174E