The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Can Opener
Agency: Ogilvy & Mather / Cape Town
Client: Heinz Category: Collateral / Posters - Single
Quick Fox And Lazy Dog
Agency: TBWA / Kuala Lumpur
Client: alt.TYPE (Font Company) Category: Collateral / Posters - Single
Steel ball and magnet
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Collateral / Posters - Single
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Free to Fly
Category:
Collateral / Posters - Single
Annual ID:
13217A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Heinz
Title:
Can Opener
Category:
Collateral / Posters - Single
Annual ID:
13218A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
IKEA
Title:
FIXED PRICES
Category:
Collateral / Posters - Single
Annual ID:
13219A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
alt.TYPE (Font Company)
Title:
Quick Fox And Lazy Dog
Category:
Collateral / Posters - Single
Annual ID:
13220A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Steel ball and magnet
Category:
Collateral / Posters - Single
Annual ID:
13221A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Collateral / Posters - Single
Annual ID:
13222A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13252A
Award:
2013 Advertising Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13253A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13254A
Award:
2013 Advertising Merit Award
Agency:
Contagion / Auckland
Client:
Kiwicare
Title:
Weed Weapon
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13255A
Award:
2013 Advertising Merit Award
Agency:
doug & serge / Toronto
Client:
Schwimmer Pool Service
Title:
Most functional business card ever
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13256A
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13257A
Award:
2013 Advertising Merit Award
Agency:
Gyro / New York
Client:
Forbes
Title:
Change the World
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13258A
Award:
2013 Advertising Merit Award
Agency:
JWT / Kuala Lumpur
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13259A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13260A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13261A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett London / London
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13262A
Award:
2013 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13263A
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13264A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13265A
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
SBS
Title:
Brilliant in any Language
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13266A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13267A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13268A